The document outlines 5 key traits of outstanding consumer products: 1) a valuable product, 2) perfect timing, 3) a diverse team, 4) adequate capital, and 5) execution leadership. It emphasizes that the product must create value for others, that the timing of launches is important, that teams should be diverse, that sufficient funding is needed, and that strong leadership is required for execution.

1. Traits of Outstanding
Consumer Products
Andrei Pitis
VP Product, Fitbit

2. The 5 traits
1. Product
2. Timing
3. Team
4. Capital
5. Leadership

3. 1. Product
•Any business is about creation and distribution of value
•For someone else!

4. 1. Product

5. 1. Product

6. 1. Product

7. 1. Product

8. 1. Product
VALUABLE

9. 2. Timing
March 2015, Baselworld, Switzerland

10. 2. Timing
March 2015, Baselworld, Switzerland

11. 2. Timing
March 2015, Baselworld, Switzerland

12. 2. Timing
PERFECT

13. 3. Team

14. 3. Team

15. 3. Team
DIVERSE

16. 4. Capital
1. TechAngels
2. Gapminder
3. Earlygame Ventures
4. GECAD Ventures
ADEQUATE

17. 4. Leadership
1. Product
2. UX
3. Engineering
1. Process
2. Quality
3. IP
1. Go-to market
2. Sales
3. Marketing
4. Finance
5. Corporate
6. Legal

18. –Andrei Pitis
“IMPORTANT E SA NU CRAPE CEASUL!”
(The only thing that matters is that the watch/app/
server/etc doesn’t crash!)
EXECUTION

19. The 5 traits
1. Valuable Product
2. Perfect Timing
3. Diverse Team
4. Adequate Capital
5. Execution Leadership
Questions?

20. –Unkown author, most likely a greek philosopher, atributed by mistake to
various motivational speakers
“HAPPINESS = REALITY - EXPECTATIONS”