Marketing online can be lucrative but is also becoming more challenging as audiences grow more sophisticated. If you find you're not getting the traffic or sales that you want from your marketing efforts, this list of books can really help. For guidance, tips and free resources to help with your web marketing, check out our Tech Diva Media blog at http://www.techdivamedia.com/category/blog-website-design-internet-marketing/

1. www.techdivamedia.com

2. 1 Breakthrough Advertising
by Eugene Schwartz
Schwartz, known as one of the greats in
copywriting, wasn't a "writer." Instead, he
understood that the copywriter's true job
is to understand the interplay between
your audience's desire and the market
forces that shape that desire.
He lays out the stages of a market and
why certain messages work one year,
bomb the next.

3. 2 Ogilvy on Advertising
by David Ogilvy
Published in 1985, this is a classic that
shows clever, effective examples of ad
copy, captions and sales letters that
utilize timeless principles.

4. 3 Permission Marketing
by Seth Godin
Along with everything else in our culture,
marketing has been transformed by
digital media.
Godin provides wise insights into the
empowered consumer, the move away
from one-way broadcast messaging and
toward two-way conversations that
require trust-building, relationship-strengthening
content.

5. 4 Positioning
by Al Ries and Jack Trout
These two experts explain the idea of
setting yourself apart and being unique
in your market---or defining a new
market category---in order to stand out
from the crowd. This is true now more
than ever.

6. 5 Influence
by Robert Cialdini
Cialdini points out how to persuade
your audience by explaining a variety of
different studies that tap into the our
human psychology.

7. 6
To Sell Is Human: The
Surprising Truth About
Moving Others
by Daniel Pink
Whether we’re employees pitching
colleagues on a new idea,
entrepreneurs enticing funders to
invest, or parents and teachers
cajoling children to study, we spend
our days trying to persuade others.
Pink describes the six successors to
the elevator pitch, the three rules for
understanding another's perspective,
the five frames that can make your
message clearer and more persuasive,
and much more.

8. 7 Made to Stick
by Chip and Dan Heath
Why do some ideas thrive while
others die? And how do we improve
the chances of worthy ideas?
The brothers take a deep dive into
the history of trend to show us the
vital principles of winning ideas–and
tell us how we can apply these rules
to making our own messages stick.

9. 8 The Adweek Copywriting
Handbook
by Joseph Sugarman
Great copy is the heart and soul of
the advertising business. Legendary
copywriter Joe Sugarman provides
proven guidelines and expert advice
on what it takes to write copy that
will entice, motivate, and move
customers to buy. It's great for
immediate, practical help.

10. Marketing online can be lucrative but is also becoming more
challenging as audiences grow more sophisticated. If you find
you're not getting the traffic or sales that you want from your
marketing efforts, this list of books can really help.
For guidance, tips and free resources to help with your web
marketing, check out our Tech Diva Media blog at
http://www.techdivamedia.com/category/blog-website-design-internet-
marketing/