6. Solution
• YAKS ORG (the yaks agency) to build a self
supporting system through:
1. Sponsorships
Making it possible to sponsor these wonderful
animals (much like sponsoring other protected, or
extinction threatened species).
2. Generate self supporting income
By using their wool, milk, cheese and other natural
resources, to create a self-supporting income for
these animals.
3. Getting support from herders
Encouraging herds people to help and protect the
Yaks
7. YAK ORG
main
pillars: Sponsorship
Herders
support
YAKS ORG (including
Self-support Agricultural/
income Cultural/Legal/
Political/
Scientific)
9. Sponsorships - target
• Our agency’s focus will be to acquire
supporting funds
• We will target:
– Companies
Companies (especially those in Asia) that could
add a beautiful campaign to their CSR activities
– Governmental organizations
Chinese and Tibetan organizations
– Other international organizations
to organize with different fund raising events &
get support
10. Sponsorships - approach
• Approaching our target, selling our cause to
get the partnerships and funds, has to be
made in a creative & non-conventional way
• Direct contact with companies and
organizations
12. Generate self-supportive income
• Organize special Yak fairs
• Part of the program will be a special fund
raising event
• Create a lot of PR & buzz around our cause
• Yak wool and cheese will be sold for purpose
of income
• The fair is directly correlated to sponsorships
14. Support from herders
• Work together with herders to
protect yaks
• Herders will take responsibility
to maintain yaks’ natural
habitat and raise their number
