Exercise for Stanford Tech Entrepreneur Course - turning our worst start up idea in to a commercial

1. TEAM
RELENTLESS
UNKNOTTED A DIVORCE INSURANCE CO.
When its no longer a bliss

2. UNKNOTTED DIVORCE INSURANCE COMPANY
Sometimes, for a married couple, things don’t work out
and at the end of the day, the only option they are left with
is to go to their own separate ways. Now-a-days, 40% to
60% of new marriages are eventually ending up in a
divorce. When such thing happens, they not only suffer
the emotional discomforts, but also the financial losses,
which makes the situation even worse. However, if there
is an insurance to cover such kind of losses, the impact of
divorce will not be catastrophic. This is what the Divorce
Insurance stands for, to cover the financial loss due to an
unexpected divorce.

3. UNKNOTTED DIVORCE INSURANCE COMPANY
We provide our married couples with the right “Divorce
Insurance” arrangement for their potentially failing
marriage! Couples’ unknotted divorce insurance can be
bought together or individually. The longer the marriage
lasts, the lower the premium rate will be for the couples.
The insurance deal gets better with time, even if the
marriage doesn’t! For every month the couple is married,
the insurance collects a 1.5% cash value of the paid
premium, which can be withdrawn after 50% of the term
period.

4. UNKNOTTED DIVORCE INSURANCE COMPANY
Moreover, this is a relationship insurance, which will save
your pocket! Our “Unknotted Divorce Insurance Company”
is dedicated to make sure you do not suffer from financial
disorder.

5. Divorce Stats
Married adults now divorce two-and-a-half times
as often as adults did 20 years ago and four
times as often as they did 50 years ago...
between 40% and 60% of new marriages will
eventually end in divorce. The probability
within... the first five years is 20%, and the
probability of its ending within the first 10 years
is 33%... Perhaps 25% of children ages 16 and
under live with a stepparent.
- Brian K. Williams, Stacy C. Sawyer, Carl M.
Wahlstrom, Marriages, Families & Intimate Relationships, 2005

6. What a new couple to be do?
Options to consider:
• Prenuptial Agreement
• Postnuptial Agreement
• Mediation or Arbitration Agreement
• Collaborative Divorce
This only benefits one party – and someone is
always unhappy!

7. Unknotted – The Divorce Insurance
Co.
We are Unknotted
“The Divorce Insurance
Company” for the soon-to-be
unblissed

8. How does it work?
• Upon getting married at the “bliss” stage, the
new loving couple enters into a “Divorce
Insurance” arrangement.
• The couple can buy the insurance together or
individually.
• The insurance works exactly like a life
insurance except it’s the life of the relationship
between the couple.

9. Divorce Insurance Options
• Standard Divorce Insurance in 1 year, 2 year,
3 year, 5 year, 7 year, 15 year options
• The insurance matures after the term of the
insurance. If the 1 year insurance is purchased
and the divorce occurs earlier, then the insurance
terminates early and its void. If the 1 year
insurance is purchased and the divorce does not
occur in the year 1, then the couple is awarded
25% of paid premium.
• Year 1 insurance premium is highest compared to
Year 15 insurance premium – the longer the term
the lower the premium.

10. Divorce Insurance Options
• Cash Value Divorce Insurance in 1 year, 2 year, 3 year,
5 year, 7 year, 15 year options
• The insurance matures after the term of the insurance. If the 1
year insurance is purchased and the divorce occurs earlier, then
the insurance terminates early and its void. If the 1 year
insurance is purchased and the divorce does not occur in the
year 1, then the couple is awarded 25% of paid premium.
• Year 1 insurance premium is highest compared to Year 15
insurance premium – the longer the term the lower the premium.
• Each month the couple is not divorced, the insurance collects a
1.5% cash value of the paid premium that can be withdrawn at
any time after 50% of the term period.

11. Pricing – “As Low As $45/mo”
Standard Premium/Month Cash Value Premium/
Month
1 Year $100 $150
2 Year $95 $135
3 Year $85 $125
5 Year $75 $100
7 Year “Itch Option” $65 $95
10 Year $55 $85
15 Year $45 $75

12. Purchasing our Insurance
Products
• Visit us on the web at
http://www.unknotted.com
• Call us at 1-800-UNKNOTTED
• Mail us at the following address:
• UNKNOTTED, 123 Main St, New York, NY 11355
• Products are additionally available for
purchase through certain community banks
and select insurance brokers
• Email us at shop@unknotted.com

13. Contact Us
• Team RELENTLESS at Stanford University
• Professor Chuck Eesley
• Technology Entrepreneurship Online Course
• Team members:
• Sabir Semerkant
• Hasina Rajabali
• Abishek Malik
• Vikrant Rai
• Liam Blackwell

14. UNKNOTTED DIVORCE INSURANCE COMPANY
Remember, we will be there for you “when
it’s no longer a bliss.”