Presentation of the evolution of the internet and how the use of technology has changed.

1. Assignment 2

2. Introduction
This presentation is going to present the evolution of the internet and how it
has impacted and improved people’s lives, making it a part of their everyday
life, creating a world where nobody could imagine life without technology.

3. Access to Internet
It all began in 1983, considered the official birthday of the internet, (USG.edu, 2023) after this the
various computer systems were then able to communicate with one another. Computers were
enormous and very slow compared to the modern day. It has evolved to unimaginable limits since
1983, devices now being used throughout daily life to complete the majority of tasks, shopping,
communication, entertainment as well as many other things. With companies competing for the
smallest, smartest devices, devices going on your wrist and TV’s getting thinner and thinner.
Fig1, Giganet (2022) History of the internet [Diagram]

4. Digital Devices
There are many different types of devices available, such as computers, laptops, smartphones, smartwatches,
smart tv’s, tablets, the list goes on. A study completed by Finder found that even 69% of over 65 year olds
have smartphones. In 1994 the first smart device was created by IBM, called the IBM Simon where you could
first send an email or have your calendar on your phone. (Simon Rockman, 2021), now fast forward 29 years
and I personally don't know anyone that doesn't use a digital device, linked to the internet to complete their
daily tasks. It is now expected that no matter what device you use/purchase, you have to be able to access
the internet via the device.
Fig 2, Finder (2023) Age group percentage with smartphones [Chart]

5. Consumers Search for Information
With the access to information being at most humans fingertips, it
has never been easier to search for information. Searching for
information or anything in general has always been the largest use of
the internet, as this is how you start the journey finding things
online. As shown by the table on the left below, Mobile search has
now overtaken desktop for online searches per device, now nearly
60% of online searches are done through a mobile device. This
makes it even easier for people as they can find any information they
want from the device they keep on themselves all day. As mobile
devices use mobile data as well as wifi, they can access the internet
even when away from home.
Fig 3, SmartInsights (2023) Search Engine usage per device worldwise [Graph]
Fig 4, Datareportal (2023) The main reasons for using the internet 16 year old to 64 [Chart]
As you can see by the graph below the main reason
for using the internet is just to search for information,
as well as the third top ranking reason is keeping up
to date with news & events which could be seen as
the same type of things. All looking for information
and things happening in the world, this helps improve
everyone's daily life with keeping them up to date on
things going on in the world, impacting the things
people decide to do in the present & future.
Fig 5, Smartinsight (2023) Search Engine Market share globally [Graph]
There are a number of search engines online
that somebody can take advantage of, however
most people will use the market leader, Google.
Google have a 92.9% market share based on the
below statistics, with the other 7.1% being
made up of a number of different platforms.
May I add that as well as people searching on
Google, Google also own YouTube which is the
largest video streaming platform, that can also
be seen as a search engine for information &
entertainment

6. Consumers Buying Online
Fig 6, Datareportal (2023) Overview of Consumers Buying Online [Diagram]
Fig 7, Datareportal (2023) What type of items consumers are buying online [Diagram]
Consumer behavior online is always evolving, as well as the internet evolving to meet
the needs of the consumer. These days it is nearly impossible to go online without
shopping, or being marketed products. As you can see below in Fig.6 the number of
people purchasing goods online in 2022 is 4.11 Billion people out of the 5.3 Billion
internet users as of October 2022. (Petrosyan, A, 2023) This is up 8% year on year
proving these activities are still growing in popularity.
In Fig. 7 you can see the top 8 largest sectors for online shopping. The Largest sector for
consumers buying online, is for Fashion. Fashion purchases online totalled an enormous
$871 Billion in 2022. Fig 7 which gives us a good understanding of how consumers use the
internet to impact their lives. People shopping for clothes and electronics online instead
of going to the physical shop, it is a quicker and easier process which is still actively
growing. The one category that actually stands out to me, which has grown 6.9%+ you, is
online food shopping. This seems to always get overlooked however for most people,
doing a big weekly or biweekly food shop online to be delivered to your home, can save a
serious amount of time and be more accessible. You can even do the shop while on a
treadmill or something. A trend to be identified here is definitely the ease and
accessibility of online shopping and how these days, anyone can do this from their own
smartphone, having a large impact on their lives.

7. Online Video Consumption
The below graph shows the amount of time (in minutes) spent
per day consuming videos on each platform. Of course
youtube is number one with an average of 70 minutes. Youtube
is also seen as the second largest search engine. As people are
going online to learn and be entertained via video. Youtube is
owned by Google, worlds largest search engine. This proves
that the consumers are consuming video daily, over an hour on
youtube minimum, before the other platforms. As this shows
its daily use, this proves people are benefiting from the video
consumption and keeping it included in their life. Explaining
the rise in online video consumption.
Video consumption isn't just consumed through mobile devices. Online
video consumption includes things such as streaming services. These most
likely have a larger impact on people's lives, with the viewing of national
television on the downfall, people now prefer to use online streaming
services such as Netflix, Disney+ etc, and be able to choose between
thousands of things to watch. The graph below shows the growth in online
streaming service subscription revenue, with also predicted 2024 growth.
The growth of streaming services from 2020 to 2023, in three years saw
nearly double the growth. Consumer behavior has adjusted from being
less accessible, watching national tv and reading newspapers, to people
choosing what to watch, when to watch it. More comfortable for the
consumer.
Fig 9, TvTechNews (2023) Global Video Subscription revenue [Chart]
Just to prove the growth of online video
consumption as well as show the huge already
existing traffic. The Fig below shows that in 2023
digital video viewers reach 3.48 Billion with a 3%
rise Year on year. There has been a spike of
11.6% growth in 2020, this is most likely because
of the lockdowns and people staying at home
more. During this time, apart from watching the
news on TV, online video consumption was one
of the only ways of people getting information
regarding what’s going on in the world, plus the
additional entertainment with people not
working.
Fig 10, Lebow, S (2021) Online Video Viewers globally [Chart]
Fig 8, Statista (2023) Time spent on each platform in UK per day

8. Customer Trends How consumers’ use of technology has changed.
Humans have been consuming media since the
beginning of time, as long as there has been images and
writing. This has evolved extremely through the years,
From books to the first ever camera in 1852 (Lesso, R
2023), fast forward to today's use of technology where
all areas of our lives are controlled by electronics and
tech. Over the years we have moved from more literate
consumers to mainly visual such as picture and video.
As you can see from Fig 11 below, there is a consistent
rise in the amount of minutes daily that we spend
consuming media digitally. Predicted to grow upto 508
minutes a day by 2024.
Fig 11 (2023) Time spent per day consuming digital media [Chart]
As previously discussed, consumers are already drifting
away from content that isn't video, this showing a
continuous growth in video content, consumers would
rather watch a short form video than read an article. The
tiktokification of all social media has made that clear as
well. Short form content is growing in popularity, social
media like TikTok is changing the way consumers absorb
content. TikTok was again the most download app in 2022
with 672 million downloads (Curry, D 2023) As you can
see from Fig 12 below, 73% of people would rather watch
a short form video than read an article. Emphasising the
above points.
Fig 12 (2023) The rise of short form content [Data]
Technology is also evolving in ways that
don’t involve a screen or pages of a
book, it is a device that is placed in any
room in your home that you can talk to
at anytime, ask any questions or even
get it to go online and do your shopping
for you. These are devices such as
Amazon Alexa, Google Assistant.
Artificial Intelligence basically living in
your home. As shown by Fig 13 below
that 50% of the United states uses their
instantaneous thoughts and speech to
search the internet with their voice
while continuing to do what they were
doing. Zero interruption, the way
technology has evolved to slot into
consumers lives so effectively you don't
even have to move to do your food
shopping.
Fig 13 (2023) Voice Search Popularity [Survey]

9. Summary
In this presentation we have discovered numerous ways that consumers are currently using
technology and the new innovations predicting consumer behavior for the future. I think it's safe to
say that the use of technology for finding out information is definitely still rising, with the way it's
consumed switching to a more video and picture format. The growth of short form content is not
something to ignore, TikTok taking over mobile information/entertainment consumption with the
rest of the apps adapting to this. (Instagram reels etc)
Over time, access to information through the internet has gotten easier and easier, now mainly
through mobile phone use and as stated above hout the short form content, Information is easier
access and quicker to receive. In all areas of the presentation we have discovered that everything is
getting easier and faster impacting consumers lives year on year.
Technology is still adapting, with things like AI and Voice search consumer behavior is still changing
and adapting faster than we can keep up, making everyone's lives easier and creating more ways to
market.

10. Reference list
Boyle, M & Barber, S (2023) Age group percentage with smartphones [Chart] in Finder.com. Available at
https://www.finder.com/uk/mobile-internet-statistics#:~:text=In%202023%2C%2096%25%20of%2016,%25%20and%2095%25%2C%20respectively (Accessed on Nov 10th 2023)
Giganet (2022) History of the Internet [Diagram] In Giganet.uk. Available at https://www.giganet.uk/2022/03/18/a-brief-history-of-the-internet/ (Accessed on 10th Nov 2023)
SmartInsights (2023) Search Engine usage per device worldwise [Graph] In Smartinsights.com. Available at https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ (Accessed on 13th Nov 2023)
Smartinsights (2023) Search Engine Market share globally [Graph] in SmartInsights.com. Available at https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ (Accessed 13th Nov 2023)
Datareportal (2023) The main reasons for using the internet 16 year old to 64 [Chart] in Dataraportal.com. Available at https://datareportal.com/reports/digital-2023-global-overview-report (Accessed on 20th November 2023)
Datareportal (2023) Overview of Consumers Buying Online [Diagram] in Datareportal. Available at https://datareportal.com/reports/digital-2023-global-overview-report (Accessed on 20th November 2023)
Datareportal (2023) What type of items consumers are buying online [Diagram] in Datareportal. Available at https://datareportal.com/reports/digital-2023-global-overview-report (Accessed on 20th November)
Petrosyan, A (2023) Worldwide Digital Population. Statisita [Online] Available at
https://www.statista.com/statistics/617136/digital-population-worldwide/#:~:text=As%20of%20October%202023%2C%20there,population%2C%20were%20social%20media%20users (Accessed on 20th November 2023)
Rockman, S (2021) What was the first smartphone, CambridgeWireless [online] Available at
https://www.cambridgewireless.co.uk/news/cw-journal/what-was-first-smartphone/#:~:text=It%27s%20the%20IBM%20Simon.,interface%20even%20included%20predictive%20text (accessed on Nov 20th 2023)
Statista (2023) Time spent on each platform per day in UK [Chart]. Available at https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/ (Accessed on 25th November 2023)
TvTechNews (2023) Global Video Subscription Revenue [Chart] in TvTechNews. Available at https://tvtechnews.uk/2023/11/02/users-of-paid-online-video-services-moving-to-free-online-video/ (Accessed on 25th Nov 2023)
Lebow, S (2021) Online Video Viewers Globally [Chart] in InsiderIntelligence. Available at https://www.insiderintelligence.com/content/over-3-billion-people-worldwide-now-digital-video-viewers (Accessed on 25th Nov 2023)
Guttmann, A (2023) Time Spent Consuming Digital Data Per Day [Chart] in Statista. Available at https://www.statista.com/statistics/262340/daily-time-spent-with-digital-media-according-to-us-consumsers/ (Accessed on 27th Nov 2023)
Shewale, R (2023) The Rise of Short Form Content [Chart] in DemandSage. Available at https://www.demandsage.com/content-marketing-statistics/ (Accessed on 25th Nov 2023)
Curry, D (2023) Most Popular Apps 2022. BusinessOfApps [Online] Available at https://www.businessofapps.com/data/most-popular-apps/#:~:text=TikTok%20is%20by%20far%20the,second%20place%20Netflix's%20165%20million (Accessed on 25th Nov 2023)
Lin, Y (2023) Voice Search Popularity [Survey] in Oberlo. Available at https://www.oberlo.com/blog/voice-search-statistics (Accessed on 27th Nov 2023)