This is a presentation I gave to the members of the AMA Student Ad Club chapter at St Thomas University in St. Paul, MN. They served chicken wings, which was really nice.
The Story of You (if you're majoring in advertising and marketing at St. Thomas University)
1. Background image by Lucy Nieto from Flickr via Creative Commons
This is
the story of you.
If you’re an advertising or business major
or just happened to find yourself in the
John Roach Center at St. Thomas University
on September 29, 2009 at Noon
Creative Commons Attribution & Non-Commercial License
19. We still need to sell,
to differentiate, to earn
allegiance—but in a
marketplace where our
customers, our partners
and our competitors know
more, can act faster and
have incredible power to
help or harm us.
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20. We still need to advertise
when the new definition
of advertising includes
customer service, talent
recruiting, distribution
and governance.
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