UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"

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I gave this presentation today at the Twin Cities UnSummit (http://unsummit.org). This year's UnSummit theme was "Hacking The Recession." And my presentation was focused on the changing role of trade associations and communities--how can they evolve to better benefit their communities in tough times, yet remain true to their missions. All of the images and videos are copyright to their respective owners (links embedded). Please respect the Creative Commons license for all assets in this presentation. Thank you.

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UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"

  1. 1. HACKING THE RECESSION March 7, 2009 | Minneapolis Public Library | 2:00 p.m. “Alphabet soup: What’s the changing role for trade associations and communities?” Presented by Tim Brunelle Creative Commons Attribution & Non-Commercial License Backround image ©Kevin Dooley from Flickr http://is.gd/mbLuNon-Commercial License Creative Commons Attribution &
  2. 2. Tim Brunelle CEO of Hello Viking [dot] com MIMA Board of Directors MCAD Adjunct Faculty tbrunelle.extendr.com HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  3. 3. The good news: The Twin Cities are well stocked with marketing and communications associations and communities. Minnesota Interactive Marketing Association Advertising Federation of MN (Ad Fed) American Marketing Association | MN Chapter Midwest Direct Marketing Association Public Relations Society of America/MN Social Media Breakfast MSP Likemind Minnesota Magazine & Publishers Association International Association of Business Communicators Ad2 Conversations About The Future Of Advertising TweetUps UnSummit HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  4. 4. The good news: Between all of these organizations, we have access to 100+ events and thousands of contacts each year. Minnesota Interactive Marketing Association Advertising Federation of MN (Ad Fed) American Marketing Association | MN Chapter Midwest Direct Marketing Association Public Relations Society of America/MN Social Media Breakfast MSP Likemind Minnesota Magazine & Publishers Association International Association of Business Communicators Ad2 Conversations About The Future Of Advertising TweetUps UnSummit HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  5. 5. Image ©George Pollard via Flickr http://is.gd/mgiT Hurray for us. HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  6. 6. Established value of trade associations: Crowd = Networking Sources for Education+Job opportunities Secret sauce = volunteers HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  7. 7. Image ©George Pollard via Flickr http://is.gd/mgiT Hurray for volunteers. HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  8. 8. Opportunities = changing roles for trade associations: HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  9. 9. Opportunities = changing roles for trade associations: 1. “Nimbleityness” 2. Nurturing individualism within the wisdom of crowds 3. Less talk. More action. i.e. stewarding solutions HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  10. 10. Image ©stallenuk via Flickr http://is.gd/mgol “Nimbleityness” i.e. The ability for an organization to leverage technology and energy to create new forms of collaboration and mutual benefits. HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  11. 11. Image ©jadydangel via Flickr http://is.gd/mgCJ Nurturing individualism within the wisdom of crowds HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  12. 12. Video by Kutiman http://www.youtube.com/watch?v=AzZi-btc8AA An awesome metaphor for this point, courtesy of YouTube and Kuliman. Associations can bring together all kinds of individual talents to create something powerful and new (that wouldn’t happen otherwise). HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  13. 13. Image ©godzillante via Flickr http://is.gd/mgE6 Less talk. More action. i.e. stewarding solutions HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  14. 14. Less talk. More action. i.e. stewarding solutions If the economy really does suck, to the point that associations are losing lots of members, then isn’t it time for a different approach? i.e. A commitment to volunteer X hours for the association or a related charity = your annual membership In addition to networking and education, couldn’t associations unite their members to take on local social or charitable challenges? i.e. A team of individual experts within a trade association could work together to solve a community problem, facilitated and endorsed by the association HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  15. 15. “What’s the changing role for trade associations and communities?” Established value: Crowd = Networking Sources for Education+Job opportunities Secret sauce = volunteers Opportunities: 1. “Nimbleityness” 2. Nurturing individualism within the wisdom of crowds 3. Less talk. More action. i.e. stewarding solutions HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
  16. 16. Image ©AndiH via Flickr http://is.gd/mgJK Thank you. Creative Commons Attribution & Non-Commercial License HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

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