21. Risk and Return Risk % Return pa Bonds Commercial Property Bank Shares Small Business 3 5 8 10 20 Residential Property 30
22. Risk and Return by Business Type Low ROI % Growth Industry Larger businesses Strong Brand Protection by Law Ongoing Income Personal selling Unfashionable Reliant on owner Easy entry by competitors Little Infrastructure High 50-90 30 15-20
23. Risk and Return by Industry Low Service Retail Cleaning Real Estate Small Manuf. ROI % High 50-90 30 15-20 Property Management Caravan Park Franchise Mortgage Broker Financial Planner