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Choosing our new university calendar
- 1. University Web Calendar An Overview to GoWeb and Brand Council
- 2. Why We Need a New Calendar The current web calendar is • over 5 years old • no longer supported by the authors • hard to maintain, much less add new features • rather basic, not visually appealing • unable to import from other systems
- 3. October 2015 - Vendors! Scott Prokop / Shutterstock.com
- 4. The Presentation #COR4: The Most Important Page of Your Website Presenter: Jason Pontius - White Whale Nothing on your website is as important as your calendar. Calendars aren't just about when and where events are happening. They're the single best marketing and storytelling opportunity on your entire site. The best illustration of the personality of your school is what's happening on campus. If there are interesting and diverse events on the calendar, visitors will think of your school as an interesting and diverse place. And if not— if your calendar is a clunky, broken-looking page with only a handful of internal events in plain text— well, you can finish that sentence yourself.
- 5. The Summary People don’t think of events as a “marketing” opportunity, but your calendar tells the story of your school better than almost anything else. Jason Pontius
- 6. Events as Marketing The Featured tab will be a subset of the Day tab, with events which we think speak to marketing the university.
- 7. Choosing a New System
- 8. Evaluation Team • Made up of over 25 volunteers from across the university • Evaluated “the usual suspects” to get an idea of each systems’ capabilities before engaging them • Requested a written presentation from six vendors, and then narrowed down to three who were invited to do video presentations. • LiveWhale was the unanimous selection
- 9. What Makes LiveWhale Great
- 10. What Makes LiveWhale Great Visually appealing with heavy emphasis on images
- 11. What Makes LiveWhale Great
- 12. What Makes LiveWhale Great Linked calendars allow you to import events from other calendars – complete with default image and directly to the university calendar
- 13. What Makes LiveWhale Great All university buildings are in the system and linked to a Google Map location. Yes, that does mean that off-campus locations can be used too.
- 14. What Makes LiveWhale Great Events can be displayed on your website through javascript widgets. Or, if you prefer, you can process RSS or iCAL feed outputs.
- 15. What Makes LiveWhale Great Easy RSVP forms allow you to collect information on who will attend your event.
- 16. What Do We Need From You? We need your events! • Log in now and start adding your events. • If you have never used the calendar before, contact me about setting up an account. • We have had world leaders and other prominent speakers visit campus on several occasions and those events were not added to the previous calendar. Our goal is to make sure that all events that are important to you and to the university get included in the future.
- 17. Erick Beck Marketing & Communications webmaster@tamu.edu
Editor's Notes
- When you go to a conference, don’t avoid the vendor rooms. Conversations there is that started this whole project.
- This is the teaser from Jason’s presentation. After talking to vendors this really caught my eye. Read out loud. This is important.
- From another presentation, but sums up the previous slide.
- If events are important to you they are important, so we want to display them. But they will not be on the same level as other events.
- For as ubiquitous as calendars are, there only a few companies producing them.
- When have you ever seen 25 people agree on anything?
- Not just a development vendor, but they bring you into an entire community.
- Make note that this is still early and that this isn’t an athletics calendar.