Compilation of mobile industry statistics and trends.

1. state of the mobile market May 2011

2. Overall Market View

3. Mashable, 2011

4. SUBSCRIPTION USE IN THE US Lifestyle Wireless, 2011

5. Global mobile forecast Daily Wireless, 2011

6. Global mobile DATA use Daily Wireless, 2011

7. How people use their phones Comscore, 2011

8. Smartphone overview

9. Market scope Mashable, 2011

10. Mobile vs Smartphone: Age demographics Comscore, 2011

11. smartphone market share by device type Comscore, 2011

12. Total smartphoneusers in the US 68.5 million 165.5 million Torsion Mobile, 2011

13. Changes in osdesireability Nielsen, 2011

14. Smartphone penetration trends Comscore, 2011

15. HOLIDAY USAGE TRENDS eMarketer, 2011

16. Mobile web

17. Multitaskers abound Mashable, 2011

18. Total mobile web users in US AND PENETRATION And Frequency of usage Internet2GO, 2011 eMarketer, 2011

19. Its where the party’s at Mashable, 2011

20. Total traffic from mobile web In 3 months, mobile browsing has jumped 29.4% and is being used by almost 1 in 4 users. App downloading has increased 27.5%. Social networking has increased 18%. Media Post, 2011

21. Most visited mobile websites Marketing Charts, 2011

22. MOBILE Surfing Trends Mobile web surfers visit 24 sites each day MobiAdNews, 2011

23. What it’sused for Mashable, 2011

24. MOBILE SHOPPING Trends eMarketer, 2011

25. Mobile Search

26. A changing playing field Mashable, 2011

27. Ten percent of search ad clicks come from mobile phones. ClicksZ, 2011

28. Action-Oriented Searchers Mobile search is heavily used to find a wide variety of information and to navigate the mobile web. Search engine websites are the most visited, with 77% of smartphone users citing this, followed by social networking, retail, and video sharing websites Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search Google Mobile Ads Blog 2011

29. Local information seekers Looking for local information is done by virtually all smartphone users. 95% of smartphone users have looked for local information 88% of these users have taken action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business. Google Mobile Ads Blog 2011

30. Search results lead to: eMarketer, 2011

31. Mobile apps

32. 10.9billion mobile apps were downloaded in 2010 for a total of 2.5 billion dollars. It’s expect to increase to 76.9 billion in 2014, netting over $8 bill. theTelecomBlog, 2011 MobileMarketingWatch, 2011

33. Average apps per user On average US feature-phone users have10 apps on board and smartphone users have22 apps (of which iPhone users have the most with 37). The most used apps across all smartphones in the US according to Nielsen (June 2010), are Facebook, Google Maps, andThe Weather Channel. The Facebook App has been downloaded 100 million timesfrom the independent app store GetJar (December 2010), making this the most downloaded app from any app store. mobiThinking, 2011

34. UserDemographicsfor mobile appsin the us Pew Research, 2011

35. APPS AVAILABLE BY PLATFORM Comscore, 2011 Flurry, 2011

36. Mobile app revenue should reach $38 billion by 2015. Apple’s share will be 20%. The New York Times, 2011

37. Actual Use of apps One in four mobile apps, once downloaded, is never used again. “Tracking downloads is often a first step to gauging an app’s success, but download stats often provide an incomplete and inflated view. High download numbers always feel great, but if those customers never open the app or abandon it after just a few uses, those high download numbers are really part of a high churn rate.” – Localytics study 2010 mobiThinking, 2011

38. Total APP Loyalty TechCrunch, 2011

39. APP Loyalty by category Flurry, 2011

40. Top apps by platform All-Time Top Paid iPhone Apps Doodle Jump Tap Tap Revenge 3 Pocket God Angry Birds Tap Tap Revenge 2.6 Bejeweled 2 + Blitz Traffic Rush Tap Tap Revenge Classic AppBox Pro Alarm Flight Control All-Time Top Free Android Apps Google Maps YouTube Pandora Radio Vendetta Online Business Calendar Robo Defense Fruit Ninja Gmail Flash Player 10.2 Facebook for Android All-Time Top Free iPhone Apps Facebook Pandora Google Mobile App Shazam Movies by Flixster The Weather Channel Google Earth Bump Skype Paper Toss All-Time Top Paid Android Apps MyBackup Pro Encore Shazam BusinessCalendar Airport Mania Rono Defense Zeno 2 Astro File Mgr Pro Zeno Widget Locker Folder Organizer Top World Best, 2011 Geeknizer, 2011

41. Tablets

42. Total shipped by device type and SHIPMENTpredictions eMarketer, 2011

43. Purchase plans by device type Online Marketing Trends, 2011

44. Growth of tablet usage Consumers are already spending more time on mobile devices than reading newspapers and magazines combined. While some blogs report more browser traffic to their sites from the iPad than either Linux or Android, Chitika predicts that iPad traffic will generate more than 2 percent of North America’s net traffic by 2011. And this browser traffic looks a lot more like desktop browsing than mobile. Mobile Marketer, 2011

45. Tablet impact on market usage Neilsen, 2011

46. Mobile advertising

47. REVENUE PREDICTIONS eMarketer, 2011

48. SPENDING BY FORMAT eMarketer, 2011

49. What interests users? Mashable, 2011

50. USER VIEWS ON MOBILE AD TYPES eMarketer, 2011

51. Campaign effectiveness:Mobile versus Online MediaPost, 2011

52. Market share by network Comscore, 2011

53. Ad CLICK rates bydevice type Wired, 2010

54. Thank you! Find me at: @tgruber tamara@redgiantconsulting.com www.redgiantconsulting.com http://plancast.com/tgruber