Session 5 E-marketing Elective 27 Aug 10 (includes assignment details as well)

1. Key concepts used in E-marketing > Terms, Definitions and Concepts related to internet Class Presentation | Session 5 | 27 Aug 2010

2. Key Concepts related to internet What E-marketer needs to know regarding “internet” The technical side What different options are available Functions and limitations of different technologies Technical side – NOT required The marketing side What are the best practices for online presence Keep a close tab on latest happenings Stay inspired! E-Marketing 2

3. Key Concepts related to internet What E-marketer needs to know regarding “internet” Getting Online 1 - Naming 2/3 - Hosting 3/2 -Designing E-Marketing 3

4. Key Concepts related to internet Important points to create an online presence NAMING STRUCTURE (typical) subdomain.domain.tld/directory Domain - the registered domain name of the web site Subdomain- a domain that is part of a larger domain tld– the top level domain, uppermost in the hierarchy of domain names Directory – a folder to organisecontent All website addresses have a IP record Worldwide management is by ICANN.org E-Marketing 4

5. Key Concepts related to internet Important points to create an online presence NAMING STRUCTURE (typical) subdomain.domain.tld/directory Domain - the registered domain name of the web site This is the “name” of your website Whatever you wish to choose Subdomain - a domain that is part of a larger domain To express part of your website “news” in finance.yahoo.com E-Marketing 5

6. Key Concepts related to internet Important points to create an online presence NAMING STRUCTURE (typical) subdomain.domain.tld/directory tld– the top level domain, uppermost in the hierarchy of domain names .com is most common and most popular They initially had meanings but are used interchangeably Refer to “godaddy.com” for updated list of TLDs IMPORTANCE: Choosing the right TLD can affect traffic Directory – a folder to organisecontent Just like a directory on computer’s hard-drive E-Marketing 6

7. Key Concepts related to internet Important points to create an online presence WEB HOSTING Self-Host or Get it Hosted Simple answer: It needs to be up & running all the time Select host based on their connectivity features and review all technical details carefully A practical exercise……selecting a host An alternate way….use free resources (Google) E-Marketing 7

8. Key Concepts related to internet Important points to create an online presence WEB DESIGNING Do it Yourself | Use a designer | Use templates | Use online resources What are you looking for – what kind of website it is Different options available – View the list of CMS What makes a website a “good website”? A practical exercise……seeing different options An alternate view: Use online resources E-Marketing 8

9. Key Concepts related to internet Important points to create an online presence UNDERSTAND WEB PAGES Inspect a page Different elements are shown on right-click > view page source Use Firebug to inspect and even modify them real-time E-Marketing 9

10. Key Concepts related to internet Important points to create an online presence UNDERSTAND WEB PAGES Assignment (Grade 1% of 10% total grading allocated for assignment) : Use any browser (preferably firefox) Choose 3 different websites (your choice) Open any of their pages Right-click and go to : View Page Source Install “Firebug” from Firefox and inspect element Individual Project Deliverable: What key elements you see in tags Submit a one page (max) report of what you understood. No right or wrong answers. Need analysis from students Due: Tuesday, 31 Aug, 2010 – Email: talha.salam@nu.edu.pk (before coming to class) Late submission = 0 marks E-Marketing 10

11. Key Concepts related to internet Important points to create an online presence USERS Internet usage Different options available Dialup WiFi & WiMax Broadband DSL Mobile A breakdown of your “target market” helps understand what kind of website you should have…. E-Marketing 11

12. Key concepts used in E-marketing > Important terms & definitions for e-marketing > Important metrics related to internet & E-marketing Class Presentation | Session 6 | 31 Aug 2010