Session 20 MG 220 MBA - 21 Oct 10

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Session 20
MG 220 Marketing Management
MBA 10

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Session 20 MG 220 MBA - 21 Oct 10

  1. 1. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 5: Shaping the Marketing Offerings Review of Part 5: > Product Characteristics > Product & Brand Relationships > Differentiation > Packaging, Labeling, Warranties & Guarantees > Discussion on Mid-Term Class Presentation | Session 20 | 21 Oct 2010
  2. 2. Access it online: www.slideshare.net/talhasalam Devising Brand Strategy (leftover from Chap 10) Brand Portfolios • All brands have boundaries and can be stretched only to a certain limit • Brand Portfolio is set of all brand and brand lines a particular firm offers for sale to buyers in a particular category • Brands can play following roles in a portfolio – Flankers – Cash Cows – Low-end entry-level – High-end prestige MG 220 Marketing Management 2
  3. 3. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Seminar on Marketing 4Ps of Marketing Marketing Strategies by different brands Seminar on Marketing | Session 19 | 20 Oct 2010
  4. 4. MG 220 Marketing Management MBA 10 Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam Part 5: Shaping the Marketing Offerings Detailed Discussion: > Product Characteristics > Product & Brand Relationships > Differentiation > Packaging, Labeling, Warranties & Guarantees > Case Study session: Case Study LEGO Class Presentation | Session 21 | 25 Oct 2010

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