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Recruitment
Operations Graphics
Video
Career Website
Management
Technology
Management
Analytics
Content
Marketing
Sourcing
Employer Brand
Strategy
EMPLOYER
BRAND
STRENGTH
17
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20
Career
Website
Job
Fairs
Social
Media
Exit
Interview
Corporate
Brand
Team
Activities
Testing
Process
Interview
On-
boarding
Manager
Interaction
EMPLOYER
BRAND
CONSIDERATION
PREFERENCEENGAGEMENT
RETENTION
ONE TO
FEW
ONE TO
ONE
ONE TO
MANY
MANY TO
MANY
22Social Media Strategy of Dell Computers, 2011
Report
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TOP 10
REFERRERS
MONTHLY
REPORTING
DAILY
EMPLOYEE
UPDATES
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OR BE BRANDED
Dell's 2011 Social Media Strategy Report

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