TAT- Tourism Authority Of Thailand Communication Plan Final
1.
2. COMPETITOR STUDY
Based on the requirement, total tourist can be divided into two catagories.
1. Tourism
2. Medical Tourism
Tourism: Tourist and vacation lover people usually goes to the
following countries.
Direct Competitor
1. India
2. Nepal
3. Malaysia
4. Singapore
5. Bhutan
Growing
Competitor
1. Sri Lanka
2. Indonesia
3. UAE
3. REASON TO TRAVEL THE COMPETITOR COUNTRIES
INDIA
01. People can travel india at low cost.
02. Visa processing is simple and people can make quick plan to travel.
03. Many popular tourist spot of india is very well known among the
people of Bangladesh.
04. Shopping facilities is an another reason to travel India.
NEPAl
1. Mount Everest is the main reason to travel Nepal.
Bhutan, Malaysia and Singapore
1. To see the natural beauty
2. To spend some time at luxury style.
3. Relaxation
COMPETITOR STUDY
4. PROMOTION IN BANGLADESH MEDIA
Because of the increasing demand, different hospital and travel
company promoting in Bangladeshi media.
Advantages of Local media:
1. More localized promotion.
2. Establish trust on the mind of consumer.
3. Usually get more attention
Example : Press
advertisement in Bangladeshi
newspaper.
5. Medical Tourism:In every year, many people goes
abroad for the medical treatment. Popular countries by the peoples
choice are
Competitor
1. India
2. Singapore
Reasons to go to India:
1. Low cost treatment in compare to
other countries.
2. Cultural similarities.
3. Easy VISA processing system.
4. Acceptance of language.
5. High Profile Doctor
6. Good communication with
Bangladeshi doctor.
Reasons to go to Singapore
1. High Profile doctor
2. Modern hospitality
3. Technological advancement in medical
sector.
4. Positive image regarding the hospital
COMPETITOR STUDY
6. Survey Report On Newspaper Circulation
Survey Period:15-25 October 2012
Newspaper /magazine Circulation
Prothom-Alo 531,110.00
Kaler kantho 270,230.00
The Daily Star 48,862.00
Canvas magazine 15,000.00
BD Monitor 10,000.00
7. Client: Tourism Authority of Thailand(TAT)
Work Detail: Press Media Plan
Duration: 2 months (27th November 2012 to 31st January 2013)
8. Prothom-Alo is the number One Bangla Newspaper.
Distributed in all over the country.
A newspaper of 60 lakh readers.
Online version of the newspaper is the worlds number 1 Bangla web by reader.
•NOKSHA is the supplement of Prothom Alo publish in every
Tuesday .
•Content:
•Fashion and Beauty
• New Fashion House
•Cooking
•Restaurant and food Shop
•Tour and travel
PROTHOM ALO
Circulation: 531,110 .00 in every
day
9. Target market
Age group:13-40
Social Class: Middle to upper class of the society
Most popular supplement .
Highest circulation in Bangladesh.
Beauty conscious and economically solvent woman of Upper class people
mostly lives in Gulshan, Banani, Dhanmondi etc are the very attached with this.
Its tour and travel page considered as one of the trusted guideline to tourist
and vacation lover.
Circulation increased on the day of NOKSHA.
10. The Daily Star is the number One English Newspaper.
Distributed in all over the country.
Most popular daily newspaper by executive of corporate house and different financial
institution.
THE DAILY STAR
•LIFESTYLE is the supplement of The Daily Star publish in every
Tuesday .
•Content:
•Fashion and Beauty
• Metro Life
•Upcoming events .
•Restaurant and food Shop
•Tour and travel
•Technology Talk
Circulation: 48,862.00 in every
day.
11. Target market
Age group:17-40
Social Class: Middle to upper class of the society
Occupation: highly educated employees of
different private and public corporate house.
LIFE STYLE
Most sophisticated weekly supplement from the number one English daily
The Daily Star.
Its rich content is the main strength which is the main reason behind the
popularity among educated middle to upper middle class .
Fashion conscious woman preserve it by their own interest.
12. KALER KANTHO
KALER KONTHO is ranked 3rd daily newspaper based on the readers.
Distributed in all over the country.
•A to Z is the supplement of daily bangle newspaper publish in
every Monday .
•Content:
•Beauty
•Healthcare
•Fashion
•Travel
Circulation:270,230.00 in every
day
13. Target market
Age group:15-40
Social Class: Middle to upper class of the society
Occupation: Executive, Beauty conscious woman
and beautician.
Second highest circulated Bangla supplement in Bangladesh.
Very popular among middle class and upper middle class people.
Popular among fashion conscious people whose are by behavior ambitious.
14. BANGLADESH MONITOR
Popular tour and travel magazine in
Bangladesh.
Circulated mostly on Hotel, Restaurant, Airlines,
Export-Import house, theme park etc.
Content:
1. EXPORT-IMPORT related
news.
2. AVIATION News
3. TOURISM News
4. CARGO & SHIPPING News
5. HOTEL & RESTAURANT.
Circulation: 10,000 copy
15. Bangladesh Monitor is the exclusive magazine for travel, restaurant and
export-import related issue.
Its distributed in every hotel, motel, restaurant, airlines, export-import
company and top corporate house.
Its concentrated news coverage make it popular to the traveler, executive
who regularly visit different countries, exporter and importer.
16. CANVAS
Top monthly fashion magazine in Bangladesh.
Circulated mostly on parlor, spa, fashion house, food
shop.
Target Customer: fashion and beauty conscious youth
and adult, beauty expert of middle to upper middle
class.
Circulation: 15,000 copy
best fashion guideline in Bangladesh.
Cover all new trend of lifestyle.
17. BUDGET
Detail No of Incretion Total Amount
Prothom Alo-Noksha 5 892,500.00
Daily Star- Life Style 5 255,000.00
Kaler Kantho-A-to- Z 1 22,950.00
Canvas 2 68,000.00
BD Monitor 4 228,650.00
Total 1,467,100.00
Agency Service Charge 7% 102,697.00
Grand Total 1,569,797.00
18. POPULATION HIT PLAN
Dailies Single insertion Hit No of Incertion Total population Hit
Prothom Alo-Noksha 505110.00 5 2,525,550.00
Daily Star- Life Style 40862.00 5 204,310.00
Kaler Kantho-A-to- Z 250230.00 1 250,230.00
BD Monitor 10000.00 4 40,000.00
Canvas 15000.00 2 30,000.00
Total hit by the plan: 3,050,090.00
