This webinar talks about data collection in political polling and expanding your reach by using a multimode platform. We will talk about the use of phone, online, and SMS to invite voters and let their voice be heard. We also talk about techniques to measure ad messaging satisfaction before these media spots go public so that they can be refined before hitting the airwaves. Lastly, we will talk about reporting the results in your polling project.

1. Voice of the Voter

2. Introductions
Malgorzata Mleczko – Demand Generation
Manager
Malgorzata has driven demand generation in IT and
market research sectors for 12+ years. For 6+ years with
Nebu, and with its acquisition by Enghouse in July 2021
she is driving demand generation for EI MRC (Survox +
Nebu). Passionate about translating technology into
business values, and inspiring colleagues and clients to
innovate and achieve even greater results. Malgorzata
currently resides in Amsterdam and is a yogi in her spare
time.
Tim Alex – Customer Support Engineer II
Tim has been at Enghouse for over three years,
supporting Survox software customers. Along with
support, Tim is also active in demonstrations for
potential clients, training, QA, development, and
custom solutions. Many of you may know him as a
user of the software for many years. When not at
work, Tim enjoys fly fishing with his sons and
spending time at the Lake of the Ozarks.
Dan Rangel – Customer Success Manager
Dan is responsible for managing services and
software clients who are corporate users,
consultants, and research suppliers. His team
allows clients to focus on their research
methodology and analyze results rather than the
technical details under the hood. Dan has worked
in Marketing Research for 30+ years. In his spare
time, Dan enjoys hockey, cycling, photography, and
playing with his dog Scarlett O’Hara.

3. Multimode
Polling

4. Mixed Mode Polling
Reduce recruitment bias
Top 3 ways to communicate
Phone IVR Mail-In Online SMS Video App
Silent Gen x x x
Boomers x x x x
Gen X x
Millennials x x x
Gen Z x x x x

5. Benefits
Better Reach
Better Balance of Respondents
Increased Profitability

6. Live Agent Calls

7. CATI - Dialer
• Operations
• Multiple Modes: Predictive, Power
• Inbound and outbound call blending IVR
• Answering machine detection
• Dialing reports: interviewer productivity, phone, and sample reports
• Monitoring
• Dialer dashboard: monitor interviewers and connection rates through the Console across all loaded studies, projects or
campaigns
• Audio & visual monitoring: simultaneous audio and visual monitoring of an interviewer by on-site personnel or remote
clients
• Audio recording split to ease transcription
• Two simultaneous recording modes – whole interview and/or responses to specific questions

8. Sample Control
• PROJECT SET-UP
• Time zones
• Up to 960 weightable sample segments
• Do not call list – include and control for numbers on a DNC in real time
• Easily pass data to and from sample sets
• WHILE STUDIES ARE LIVE
• While a study is live Supervisors may:
• Add numbers
• Change quotas
• Assign numbers to a special interviewer type
• Whisper or barge in on a call
• The system will retire records when a quota group is full

9. Sample Control
• Set-Up Calling rules
• To not fatigue respondents
• To reduce bias
• Use sample grouping to balance sample

10. Demographic
Polling

11. Voter Targeting
Demographic
Polling
Quotas
Age
Gender
Income
Family
Structure
Religion
&
Ethnicity
Occupation
&
Education
Geography

12. Online Survey Design & Branding

13. User Experience and Brand Management

14. User Experience and Brand Management

15. Responsive Design

16. Print Concept Testing

17. Dial Test

18. Open Text Gamification
In 1 minute, tell me all the political
ads you have seen in the past week.

19. IVR

20. IVR Voter Voice
Outbound
Calls by hours or days according to your calling rules
Brand with your client’s call ID
• Call blending – Agent leads to IVR
Inbound
Receive direct calls via a toll-free number
For high volume firms the IVR system can direct callers to
live sales agents based on selected needs of the caller
Call blending – IVR leads to an agent
Benefits
Less expensive than live agents
Capture voice to get the Voice of the Voter

21. Features
• Complex Logic
• Parenthetical logic
• Logic based on
• previous responses
• sample meta data
• system information
• Rotation
• Questions
• Response Options
• NPS / Unique response options
• IVR Question controls
• Time Out
• Pound
• Star
• Recording
• Interrupt
• Invalid Entry
• Multilanguage support including
programmatic switching
• Open end recording
• Sample Management
• Pause & Retry when out of numbers
• Time of day by Time Zone
• Time Zone weighting
• Number of calls
• Result action
• Error Message
• Call routing
• Caller ID management
• Shop
• Project
• Record
• Pool

22. DIY Solution

23. Corporate Divisions
In the UI
• Create a client
• Create a project
• Script your survey
• Create single response questions
• Create multi-response questions
• Attribute lists
• Slider questions
• Constant sums
• Upload media
• Set language
• And a lot more
• Identify mode
• Give permissions
• Upload sample
• Download data
• Create tables

24. Best of All Phases
$
Savings
Speed Accuracy
Sample Management
Setup
Field
Reporting

25. Data & Reporting

26. Data Management
• Tools and systems to produce quality
deliverables
• Multiple formats available
• Data cleaning and consistency checking
 SPSS
 Triple-S (XML)
 Excel
 And more
 ASCII
 SAS
 Delimited (CSV)
 Custom

27. Data Analytic Tools
• Crosstabs
• Statistical Test
• Export
• SPSS
• Triple-S XML
• CSV
• Data Manipulation

28. Outbound Communication

29. Communicate
Use IVR to send your candidate’s message
Use Professional Services for email campaigns

30. Partnership

31. Questions