LIFE BALANCE CARD (YOUNG GLORY #1)

1. LIFE BALANCE CARD
OBESITY
HOW COULD IT BE?
THE INCREASE OF CONVENIENCE FOODS, LABOR-SAVING DEVICES, MOTORIZED TRANSPOT
AND MORE SEDENTARY JOBS MEANS PEOPLE ARE GETTING FATTER.
2
BIGGEST
FOOD
COMPANIES
USE YOUR POINTS
FOR DOING SOME
SPORTS CHEAPER
GYMS
PUBLIC BATHS
FITNESS CLUBS
OUTDOOR ACTIVITIES
HEALTH CENTRES
YOUNG GLORY
# 01 BRIEF / SEPTEMBER
AGAINST
OBESITY IS A MODERN PROBLEM
IT DID NOT EVEN EXIST 50 YEARS AGO
WHAT IS THE SOLUTION?
LIFE BALANCE CARD MOTIVATES PEOPLE TO BE HEALTY
AND THEY DO NOT HAVE TO EAT LESS
HOW IS IT POSSIBLE?
TWO MAIN REASON OF OBESITY
Com’on! Be honest!
We can not tell people what
and how much should they eat.
Because it would restrict them
in their freedom
We try to motivate people to do
more physical activities
Thats why we do not want
to change their eating habits
Instead we give them
life balance points for it
with life balance points
WE SHOW U
IN ONE SENTENCE
PEOPLE GET POINTS FOR EATING AND THEY
CAN USE THESE POINTS FOR DISCOUNTED SPORT ACTIVITES
YOU GET +POINTS
WHEN YOU BUY FOOD
JUST THINK ABOUT IT
1
FOR EXAMPLE
IT IS NOT JUST A SIMPLE PRINT OR A TV SPOT
IT IS NOT JUST A ONE SHOT CAMPAIGN
THIS CAMPAIGN COULD SPREAD THE WORLD AND
COULD BE INTEGRATED INTO PEOPLE’S EVERYDAY LIFE
IT TRIGGER A CHANGE IN BEHAVIOUR
THE INCREASE OF THE OBESITY
COULD BE STOPPED
EATING
MORE JUNKS
LESS
MOVING
WE SHOW THE PLAN
HOW DOES IT WORK?
THE LIFE BALANCE CARD IS BASED ON A PARTNERSHIP
PROGRAM BETWEEN BIGGER SPORT CENTRES AND
BIG FRANCHISE FOOD COMPANIES
MCDONALD'S,
BURGER KING,
TESCO, WALMART...
BIG MAC MENU
BECAUSE THIS CAMPAIGN
COULD BE THE MAIN PART OF THEIR
CORPORATE SOCIAL RESPONSIBILITY
IT INCREASES THEIR BRAND EQUITY
THEY CAN JOIN TO A CAMPAIGN WHICH
COME UP FOR A HEALTHIER LIFE AND IT
ENCOURAGE THE PEOPLE TO MOVE MORE,
VISIT THEM MORE
FURTHERMORE THE CAMPAIGN GIVES
THEM MORE POPULARITY
LIFE BALANCE CARD
AGAINST OBESITY
EAT&
MOVE
EAT
AS GENERAL
EAT
LIKE USUAL
COLLECT THESE POINTS
ON YOUR CARD
FIND THE BALANCE BETWEEN EATING AND PHYSICAL ACTIVITIES
WHY DOES IT GOOD FOR THEM?
FOOD COMPANIES
SPORT CENTRES
RAISE AWARENESS ABOUT THIS ISSUE
WE ADVERTISE ON GENERAL PLATFORMS
(BILLBOARD / CITYLIGHT / PRESS / TV SPOT / CINEMAS)
WHERE WE INFORM PEOPLE ABOUT LIFE BALANCE CAMPAIGN
AND DRAW ATTENTION TO THE PROBLEM OF OBESITY
FOCUS ON
POINT OF SALE ADVERTISING
(TRAY - AND SHOPPING CART ADS)
WE ARE ONLINE AS WELL
WHERE YOU CAN...
DISCOUNT
FOR DOING
SPORTS
REGISTER YOUR CARD
CHECK YOUR POINT BALANCE
GET INFORMATION ABOUT SPORT POSSIBILITIES
CHECK YOUR POSITION ON RANK LIST
SHARE WHERE, WHEN AND WHAT SPORT YOU DID
WITH LIFE BALANCE
HOW MANY SPORT POINTS HAVE YOU ALREADY USED
3
IT IS AVAILABLE FROM APP STORE AND GOOGLE PLAY TOO
+10 LB POINT
IT MEANS CHEAPER
SPORT TICKET
10% DISCOUNT