Magento is preferred by small businesses for their ecommerce solutions for several reasons. It offers significant features out of the box like SEO, international payments, reviews, and marketing tools. It also allows easy customization through themes and templates. Additionally, Magento easily integrates with third party sites and has flexible multi-store management. It is affordable and cost effective for small businesses.

1. Top 5 reasons Why Small
Businesses Prefer Magento
for their Ecommerce
Solution
Contents:
Introduction Page 1
Reason for making Magento most promising Page 1
Conclusion Page 3

2. Introduction
Magento is an e-commerce strategy that surpasses numerous other competitors in
this field due to sheer popularity. With the rapid growing popularity of Magento,
the majority of people find it beneficial and profitable for their e-commerce
desires. This powerful e-commerce platform not only assists people in choosing
the right merchandise, but also helps create dynamic websites that support
transactions engaged in purchasing goods recorded on them.
Magento’s enterprise edition is ideal for e-commerce website design. E-commerce
website designers prefer Magento for e-commerce portal development due to
several reasons. Magento based online portals are easily affordable and cost
productive.
The reasons behind Magento being the top choice of e-commerce website
designers, have been discussed below:
1. Include Significant Features
● Magento is undoubtedly a feature-rich platform offering an incredible array
of useful features and specialized tools that others may lack.
● Magento arrives with the built-in SEO optimized features, supports
international currencies and live currency rate updates, allows customers to
rate and review the products, provides you with advanced web marketing
tools and even more.
● Magento development offers various tools like up sells in shopping cart &
bundled products and other aspects including vouchers, coupons,
comparison of products and promotional ventures that can be managed
through the platform easily.
● Magento makes catalog management simple with efficient bulk processing
and import & export capabilities.
2. Easy Customization
Magento can be customized easily through theme management system that allows
you to change website’s design according to your unique requirements. Numerous
customizable design templates are available that can be uploaded through the
CMS. So, it is easier to establish an exclusive and memorable online presence for

3. your business.
As Magento comes with the open source feature, the designers update it regularly.
This means that you will steadily get speedy bug fixes and new features as well as
complete support from the Magento web community.
3. Integration
Magento can be integrated easily with a number of third-party sites that are
required to run an effective e-commerce website including Google,
SalesForce.com, shipping services (UPS & FedEx), major payment gateways like
PayPal & Authorize.net and even more. Magento is highly flexible in terms of
integration with various applications to be interfaced with it.
4. Multi-store management
Earlier, it was either cumbersome or inconvenient to manage multiple stores
through single admin panel. However, Magento allows each store to establish
distinctly with its unique product catalogue. Also, it has become easier to manage
and run online business without any obstacles.
5. Flexibility
The flexibility of Magento platform can be utilized to have edition-based solutions
depending on the needs, size and budget of every online business. It offers
“MagentoGo” for small-sized businesses, whereas “Magento Enterprise” serves
the large and medium business perfectly.
Conclusion
Shamit Khemka, CEO of SynapseIndia gives duly weightage to all the above
mentioned points while outsourcing any Magento project and ensures the quality
to remain intact as per Magento guidelines.