1. Hang Dang

2. -Found in 1856 in England by Thomas Burberry
-Well known for their signature look, the
Burberry check
-Clothes, outerwear, shoes, and accessory for
men, women, and children.

3.  People from all over the world
 Men and women 25-40
 Established careers
 City people

4. Goals:
 Increase sales
 Attract new customers per social media
 Campaign is a success when you have gain
more customers.

5.  Trademark since 1901 has been “Prosrsum”
 Means Forward in Latin
 “Prosrsum, products of the future.”

6.  Social media websites
 Google Adwords

7. Monthly Budget
SEO
PPC
Social Media
Email
Mobile
Content

8.  Time frame of 12 months
 Breakdown of budget:
 $48,000 per month for the full digital strategy
▪ SEO-$9,600
▪ PPC-$14,400
▪ Social Media-$14,400
▪ Email-$2,400
▪ Mobile-$4,800
▪ Content-$2,400

10.  Great company
 With the right tools and budget, you can
achieve your goals