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2. Do Facebook
Fans Visit
Online Stores?

3. Getting people to ‘Like’ your
Facebook Page is great. Getting
people to purchase your products
online is even better.
Is there any type of correlation
between Facebook ‘Likes’ and fans
purchasing products? Facebook
set out to find the answer through
Alchemy Social.

4. Facebook Fans and Online
Store Purchases
Alchemy Social, a Facebook
Preferred Marketing
Developer, tracked avid engagers
of the company’s Facebook
page, those who were non-active
fans, and those who were not fans
of the business on Facebook to
see how often they visited the
company’s online store.

5. Alchemy used ads through the
telecom company’s Facebook page
as the basis for the study.
The results of the study:

6. • Visitors who interacted with the
ads were 20 times more likely to
visit the brand’s online store than
those who didn’t interact.
• Facebook users who interacted
with the ads were three times
more likely to go to the online
store.

7. • People on Facebook who didn’t
interact with the ads were four
times more likely to visit the online
store than people who are not
Facebook users.
• The page’s fans made 131
percent more visits to the online
store than Facebook users who
had not liked the brand.

8. • Fans made 639 percent more
visits to the online store than non-
Facebook users.
• Once users became fans, they
visited the company’s website 30
percent more than before.

9. • Alchemy calculated the return of
investment on the fans acquired
while running the company’s
Facebook campaign at 1,292
percent.

10. The study shows that it pays to be
active on Facebook. Alchemy
recommends that companies
looking to increase interest
through Facebook look at different
ways to engage with fans, using
tools such as applications.
Companies should keep giving
people a reason to keep coming
back to the page.