Hindustan Coca Cola Beverages Pvt. Ltd. is a beverage manufacturer located in Kaladera, Rajasthan, India. It was established in 1999 and serves the entire state of Rajasthan. The company employs 600-650 people and has an annual turnover of 340 crore Rs. The document discusses techniques used by the company such as process modeling, data flow diagrams, focus groups, SWOT analysis, and brainstorming. It provides examples of how these techniques are applied, such as creating process models for soft drink operations and production. A SWOT analysis identifies strengths like a strong distribution network and brand image, as well as weaknesses, opportunities, and threats.