Culture is a continuous process through which norms, values, and beliefs are transferred between generations through learning and sharing. It consists of ideas like beliefs and values and forms an organizational system that influences individual thinking and behavior. Elements of culture like language, customs, values, rituals, and ideal personalities affect consumer behavior at different stages like pre-purchase, purchase, consumption, and disposal. Marketers must understand differences in national culture, subcultures, languages, symbols, and rituals to influence consumer behavior across India. Values related to cleanliness, traditions, status, security, and nature also vary between cultures and impact product preferences.

2. Culture is continuous Process by which the
norms,values,belief is transfer from one to
other generation & Adopted by the society

3. The Characteristics of Culture-
Culture is Idea in nature means consists of belief and
value
Culture is an Organizational system
Culture can be learned from one to other generation
Culture also shared to one to others
Its Similar but not same
Culture can be acquired
Culture is the boundary where individual think and act

4. Odisha and Bengali Culture is Similar not
Same
Culture is adoptable and sharedCulture can be learned

5. Elements of Culture which affect the Consumer behaviour
Language-It’s the Communication by which culture shared to
each other
Customs-The Occasion,Holidays,Marriages affect the consumer
behavior
Values-TheValue of the culture which is gave value to individual
Ritual-The festivals,Occassions affect the consumer behaviour
Ideal Personality-The ideal personality also affect the culture
and consumer behaviour

6. IDEAL PERSONALITY
VALUETO CULTURE (Proud)
Customs and Rituals LANGAUGES
F
A
C
T
O
R
S

7. Culture and Consumer behaviour
PREPURCHASE
PURCHASE
CONSUMPTION
DISINVESTMENT
CULTURE AFFECT A LOT LIKE
WORD MOUTH
LIVING
STANDARD,NORMS,BELIEF
THE PERCEPTIONVALUE OF CULTURE AFFECT
DURINGTHE PURCHASE DECISION
LIKE BRAND,NEGOTIATIONS
THE CULTURE ALSO AFFECT IN
CONSMUPTION PROCESS,MEANS
HOWTO USE
DISPOSAL IS ALSO AFFECT BYTHE
CONSUMER CULTURE(MEANSTO DISPOSED IT
ORTO KEEP IT)

8. PURCHASE A MOBILE WITH
SRI RAM WALL PAPER
NEGOTIATION & PERCEPTION
CONSUMPTION DIFFERENCES

9. Marketers Decisions on Consumer Behaviour
National Characteristics-
When the Marketers use to lunch a product they have to understand the national
culture of India.
Subculture-
The Marketers should understand the religions of all locations for each products.
Language –
The Marketers should campaign in different languages to understand and change
the consumer behaviour.
Symbols-The Use of Costumes also different from state to state
Rituals-
The Marketers Should Understand the Rituals like Marriages,Customs Etc of India

10. FISH TEA AND BEEF IN INDIA
HAVING LESS CONSUMPTION
TRACTORS IN PUNJAB
HIGH SELLING

11. VALUES AND CULTURE
ENVIRONMENTAL VALUES
Cleanliness Factor-
In India Culture is depends on Cleanliness andVery ImportantValue
Traditional factors-
Some ConsumersThingTraditionalWay which is related to culture as well.
Status and Symbol-Consumer culture also Depends on Brand ,Status
Security factor-
Some Culture Need Security from the Product
Natural Factors-
Some Cultures are Different and they consumed different products

12. VITHAL KAMAT IS PROVIDNING ALLTHE ENVIRONMENTAL
VALUES

13. SELF VALUES
Active and Passive Factors-
The Culture is always active and Passive ,affect the consumer behaviour
Materialist factor-
Instrumental-In thisThe Consumer used this product to satisfy the need
Terminal-They Use this according to the status
Hard work factor-
Some Cultures are valuable for hard work so that product must go for hard
work too.
Rituals Factors-
Rituals are also value of culture which affect the consumer behaviour

14. You want to wear a Jeans but due to Passive and Active FactorYou have to wear
the tradition costumes

15. OtherValues
Individual Factors-
Individual attract for same product but in different culture
Age Factor-The Age difference is also affect the value and culture
Family Factor-The Culture always respect3 all the family as whole in India
not a single one
Gender factor-
Du to change in culture now a days women are also involved in decision
making
Uniformity Factor-In India Maximum people take uniform food according to
culture

16. Siaram Respect to Mother
A culture of Family
Honda Mobile Respect to family
A Single product for whole family

18. In each and every Culture through out in India
The celebrations are Common
Rakshya Bandana
Diwali
Marriage
Anniversary
Birthday

19. What is the new about this festivals??
The Concept is what should be give as a gift in this festivals.
Problem of Price-Price must be affordable to the consumer
Problem of Packaging-Packging cost must be there
Problem of Choose-The Color which may be not acceptable
Problem of Security-Culture is secure by this or not
Problem of adoption-The Product will be adopted by others or not

20. In Old Concept Gifts are Given as Rasgula,Mithayi
Sunpapadi
Gifts Like Cards,Wish Cards
Direct Money By hand
Which are Simply creates harassmemet and Maximum
dissatisfaction due to repeated Materials

22. Cadbury Lunched the Product for
each and every situation and
festivals in India and culture