5 easy steps to market & promote your book
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5 easy steps to market & promote your book
- 1. Soar with Vulnerability International Speaker Entrepreneur Business Development & Marketing Expert Social Media Diva Blogger @sgletourneau #sellmybook @audreyvp Suzanne Letourneau Author of Award Winning Book —
- 2. 5 EASY STEPS TO MARKET & PROMOTE YOUR BOOK Suzanne Letourneau 1 2 Create a web Presence Build your list Platform 3 Target your Message 4 Nurture your Tribe 5 Go to Events
- 3. 1. BUILD A WEB PRESENCE Suzanne Letourneau Author’s website Your website is …. You build an audience that you own Contest / Giveaways Hosting / website developers Branding @sgletourneau #sellmybook @audreyvp
- 4. BRANDING Identify what you want to brand. You? Your product? Define your brand Brand recognition Establish an online presence Suzanne Letourneau
- 7. Author’s Blog / Vlog The purpose of a blog/vlog Create Interaction Blogs gives you feedback Blogs attracts new audiences - SEO Blogs increase connections. Suzanne Letourneau Follow other authors blog @sgletourneau #sellmybook @audreyvp
- 8. Social Media Platforms Suzanne Letourneau Vine
- 9. Social Media Explained I’m eating a #donut My skills include eating donuts Here is a donut recipe Here is a vintage photo of my donut Here I am eating a donut This is where I eat donuts I want to hangout with others who eat donuts I like videoing people eating donuts in 6 sec Suzanne Letourneau I like donuts
- 10. SOCIAL MEDIA GOALS Why Should You Have an Online Presence? Suzanne Letourneau Sell Product • Facebook, Website, Pinterest Create Awareness • Google Places, Facebook, Twitter, YouTube Allow people to review your services • Bloglovin, Facebook, Twitter, YouTube, LinkedIn Create a community - • Wattpad, Facebook, Twitter, Google+ Help people find you • Google Places, Yelp, Foursquare, Twitter, LinkedIn @sgletourneau #sellmybook @audreyvp
- 11. Social Media – personal page Facebook – business page LinkedIn – personal page LinkedIn – business page Twitter Pinterest Instagram Suzanne Letourneau Facebook
- 18. Use a dashboard like Hootsuite to save time and keep everything in one place Suzanne Letourneau
- 19. Make it easy for people to share Suzanne Letourneau Place icons on website @sgletourneau #sellmybook @audreyvp
- 20. Vine Social Media Suzanne Letourneau More – video sharing app Goodreads @sgletourneau #sellmybook @audreyvp
- 21. 2. Build your List Email Marketing Opt-in for author’s mailing list IContact Constant Contact Benchmark Mailchimp Aweber Suzanne Letourneau
- 22. Suzanne Letourneau Build Your List – Put your book on Amazon.com
- 23. DO NOT FORGET: You are an Author & a Publisher Amazon.com Author’s page Videos — Book trailer Suzanne Letourneau Build Your List MARKET EVERY DAY
- 24. 3. Target Your Message Suzanne Letourneau Google adwords Facebook Ads Goodreads Ads Volunteer to write a guest post Seek out other bloggers to help you Join another author’s blog tour Reach out to prominent Blogs and publications that cover books and topics discussed in your book @sgletourneau #sellmybook @audreyvp
- 25. 4. Nurture Your Tribe Wattpad – Global Social Platform for Authors Press Release Local media Contact bookstore / libraries Forums Bloglovin - Create a webinar/tele seminar Create a media kit Tie your book into a charity Partner up / JV Suzanne Letourneau
- 26. 5. Go to Events Suzanne Letourneau Tradeshows Networking events Expos, Fairs, etc… Chamber of Commerce Get speaking engagement Partner up/JV @sgletourneau #sellmybook @audreyvp
- 27. Package #1 Suzanne Letourneau 6 Week WE COACH YOU Program Assist in creating a brand Identify three (3) top social media channels to focus on Identify goals of each of these channels Set up a social media strategy per week Review each week what is working or not Teach ‘tricks of the trade’ to simplify ones social media efforts Receive a summary package at the end of the six weeks
- 28. Package #1 What is your message? Creating your unique message What is your target market? Assist in creating your website Creating your Blog & First blog post Creating your first Email Marketing Campaign How to - Book Trailer ‘Step by Step’ Create Your YouTube Channel Flight plan to follow after the end of the six weeks Suzanne Letourneau Additional Benefits
- 31. Package #2 Suzanne Letourneau 6 Week WE DO IT FOR YOU Program Create Your Brand Identify appropriate social media channels Engage & increase followers on each of these channels Increase circle of network & create conversation to other ‘colleagues’ & fans Each week setup & implement the social media strategies Discuss and review the strategy each week Last two weeks, coach on simple strategies on moving forward Receive a summary package at the end of the six weeks.
- 32. Package #2 Suzanne Letourneau 6 Weeks Complete Program Creation of unique message & Finding your Niche Market Assist with Website Create your blog Create your Book Trailer Set up strong presence on Amazon.com Press Release & Media Kit template Letter to Libraries & Bookstore so they will react to your Message Wrapping up with solid foundation
- 35. Suzanne Letourneau What else are we going to add…
- 36. Bonus Ryder In this complimentary video course, you’ll discover: • How to get over your fear of getting in front of the camera • How to bring out the real you on video • EZ filming, editing and lighting tips even the most technically challenged can do Suzanne Letourneau Free Mini-Video Course with Rhonda Value of $197.
- 37. Bonus from Ginger Snap Works Ebook – Images in Social Media Suzanne Letourneau Amy Nowakoski
- 38. Bonus Book from Birth that Suzanne Letourneau Kelly Epperson 3 Keys to Unlock Your Books & an mp3 to Anchor Accomplishment
- 39. Bonus van Petegem On a popular online magazine and/or blog site *TBD depending on the book Suzanne Letourneau Book review by Audrey
- 40. Today’s Special Offer A FREE 30 minute consultation with us, so we can evaluate where you are and what you really need. Customized program that will accelerate your on line presence. Focus on what you are great at and we will focus on the rest. Make your Appointment here Suzanne Letourneau
Editor's Notes
- Animated picture list with color text tabs(Intermediate)To reproduce the SmartArt effects on this page, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click SmartArt.In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, double-click Horizontal Picture List (fifth row, second option from the left) to insert the graphic into the slide. Press and hold CTRL, and select the picture placeholder and text shape (top and bottom shape) in one of the objects. Under SmartArt Tools,on the Design tab, in the Create Graphic group, click Add Shape, and then click Add Shape After. Repeat this process one more time for a total of five picture placeholders and text shapes. Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 4.44”.In the Width box, enter 9.25”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text.Press and hold CTRL, and then select all five text boxes in the graphic. On the Home tab, in the Font group, select Corbel from the Font list,and then enter 22 in the Font Size box.Select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following: Click ChangeColors, and then under Colorful click Colorful Range – Accent Colors 2 to 3 (second option from the left).Click More, and then under Best Match for Document click Moderate Effect (fourth option from the left).Select the rounded rectangle at the top of the graphic. Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow next to ShapeFill, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Click each of the five picture placeholders in the SmartArt graphic, select a picture, and then click Insert.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Advanced Animations group, click Animation Pane.On the slide, select the graphic. On the Animations tab, in the Animation group, click the More arrow at the Effects Gallery and under Entrance, click Float In.In the Animation group, click Effect Options, and under Sequence, click One by One. In the Timing group, in the Duration list, click 01.00.In the Animation Pane, click the double-arrow below the animation effect to expand the list of effects, then do the following to modify the list of effects:Select the first animation effect, and then do the following:On the Animations tab, in the Animation group, click the More arrow at the Effects Gallery and then click More Entrance Effects. In the Change Entrance Effects dialog box, under Moderate, click Basic Zoom.Click Effect Options, and under Zoom, click Out Slightly. In the Timing group, in the Start list, select With Previous.Also in the Timing group, in the Duration list, click 01.00.Press and hold CTRL, select the third, fifth, seventh, ninth, and 11th animation effects (effects for the text shapes), and then do the following:On the Animations tab, in the Animation group, click the More arrow at the Effects Gallery and then click More Entrance Effects. In the Change Entrance Effects dialog box, under Basic, click Peek In, and then click OK. In the Animation group, click Effect Options, and under Direction, click From Top.In the Timing group, in the Duration list, click 01.00.Press and hold CTRL, select the second, fourth, sixth, eighth, and 10th animation effects (effects for the pictures). In the Timing group, in the Start list, select After Previous.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear on the slider, then customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 130, Green: 126, and Blue: 102.Select the last stop on the slider, and then do the following: In the Position box, enter 71%.Click the button next to Color, and then click Black, Text 1 (first row, second option from the left).