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5 easy steps to market & promote your book

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5 easy steps to market & promote your book

  1. 1. Soar with Vulnerability International Speaker Entrepreneur Business Development & Marketing Expert Social Media Diva Blogger @sgletourneau #sellmybook @audreyvp Suzanne Letourneau Author of Award Winning Book —
  2. 2. 5 EASY STEPS TO MARKET & PROMOTE YOUR BOOK Suzanne Letourneau 1 2 Create a web Presence Build your list Platform 3 Target your Message 4 Nurture your Tribe 5 Go to Events
  3. 3. 1. BUILD A WEB PRESENCE Suzanne Letourneau  Author’s website  Your website is ….  You build an audience that you own  Contest / Giveaways  Hosting / website developers  Branding @sgletourneau #sellmybook @audreyvp
  4. 4. BRANDING Identify what you want to brand. You? Your product?  Define your brand  Brand recognition  Establish an online presence Suzanne Letourneau 
  5. 5. Branding......
  6. 6. ......After Suzanne Letourneau
  7. 7.  Author’s Blog / Vlog The purpose of a blog/vlog  Create Interaction  Blogs gives you feedback  Blogs attracts new audiences - SEO  Blogs increase connections.  Suzanne Letourneau  Follow other authors blog @sgletourneau #sellmybook @audreyvp
  8. 8. Social Media Platforms Suzanne Letourneau Vine
  9. 9. Social Media Explained I’m eating a #donut My skills include eating donuts Here is a donut recipe Here is a vintage photo of my donut Here I am eating a donut This is where I eat donuts I want to hangout with others who eat donuts I like videoing people eating donuts in 6 sec Suzanne Letourneau I like donuts
  10. 10. SOCIAL MEDIA GOALS Why Should You Have an Online Presence? Suzanne Letourneau Sell Product • Facebook, Website, Pinterest Create Awareness • Google Places, Facebook, Twitter, YouTube Allow people to review your services • Bloglovin, Facebook, Twitter, YouTube, LinkedIn Create a community - • Wattpad, Facebook, Twitter, Google+ Help people find you • Google Places, Yelp, Foursquare, Twitter, LinkedIn @sgletourneau #sellmybook @audreyvp
  11. 11.  Social Media – personal page  Facebook – business page  LinkedIn – personal page  LinkedIn – business page  Twitter  Pinterest  Instagram Suzanne Letourneau  Facebook
  12. 12. @sgletourneau Suzanne Letourneau @Audreyvp
  13. 13. Suzanne Letourneau
  14. 14. Suzanne Letourneau
  15. 15. Suzanne Letourneau @sgletourneau #sellmybook @audreyvp
  16. 16. Suzanne Letourneau
  17. 17. Use a dashboard like Hootsuite to save time and keep everything in one place Suzanne Letourneau
  18. 18. Make it easy for people to share Suzanne Letourneau Place icons on website @sgletourneau #sellmybook @audreyvp
  19. 19.  Vine Social Media Suzanne Letourneau More – video sharing app  Goodreads @sgletourneau #sellmybook @audreyvp
  20. 20. 2. Build your List  Email Marketing Opt-in for author’s mailing list  IContact  Constant Contact  Benchmark  Mailchimp  Aweber Suzanne Letourneau 
  21. 21. Suzanne Letourneau Build Your List – Put your book on Amazon.com
  22. 22.  DO NOT FORGET: You are an Author & a Publisher  Amazon.com Author’s page  Videos — Book trailer Suzanne Letourneau Build Your List MARKET EVERY DAY
  23. 23. 3. Target Your Message Suzanne Letourneau  Google adwords  Facebook Ads  Goodreads Ads  Volunteer to write a guest post  Seek out other bloggers to help you  Join another author’s blog tour  Reach out to prominent Blogs and publications that cover books and topics discussed in your book @sgletourneau #sellmybook @audreyvp
  24. 24. 4. Nurture Your Tribe Wattpad – Global Social Platform for Authors  Press Release  Local media  Contact bookstore / libraries  Forums  Bloglovin -  Create a webinar/tele seminar  Create a media kit  Tie your book into a charity  Partner up / JV Suzanne Letourneau 
  25. 25. 5. Go to Events Suzanne Letourneau  Tradeshows  Networking events  Expos, Fairs, etc…  Chamber of Commerce  Get speaking engagement  Partner up/JV @sgletourneau #sellmybook @audreyvp
  26. 26. Package #1 Suzanne Letourneau 6 Week WE COACH YOU Program  Assist in creating a brand  Identify three (3) top social media channels to focus on  Identify goals of each of these channels  Set up a social media strategy per week  Review each week what is working or not  Teach ‘tricks of the trade’ to simplify ones social media efforts  Receive a summary package at the end of the six weeks
  27. 27. Package #1  What is your message? Creating your unique message  What is your target market?  Assist in creating your website  Creating your Blog & First blog post  Creating your first Email Marketing Campaign  How to - Book Trailer ‘Step by Step’  Create Your YouTube Channel  Flight plan to follow after the end of the six weeks Suzanne Letourneau Additional Benefits
  28. 28. Suzanne Letourneau Total Value $11,000.
  29. 29. Suzanne Letourneau Today ONLY $997.
  30. 30. Package #2 Suzanne Letourneau 6 Week WE DO IT FOR YOU Program  Create Your Brand  Identify appropriate social media channels  Engage & increase followers on each of these channels  Increase circle of network & create conversation to other ‘colleagues’ & fans  Each week setup & implement the social media strategies  Discuss and review the strategy each week  Last two weeks, coach on simple strategies on moving forward  Receive a summary package at the end of the six weeks.
  31. 31. Package #2 Suzanne Letourneau 6 Weeks Complete Program  Creation of unique message & Finding your Niche Market  Assist with Website  Create your blog  Create your Book Trailer  Set up strong presence on Amazon.com  Press Release & Media Kit template  Letter to Libraries & Bookstore so they will react to your Message  Wrapping up with solid foundation
  32. 32. Suzanne Letourneau Total Value $20,000
  33. 33. Suzanne Letourneau Today only $1,997.
  34. 34. Suzanne Letourneau What else are we going to add…
  35. 35. Bonus Ryder In this complimentary video course, you’ll discover: • How to get over your fear of getting in front of the camera • How to bring out the real you on video • EZ filming, editing and lighting tips even the most technically challenged can do Suzanne Letourneau Free Mini-Video Course with Rhonda Value of $197.
  36. 36. Bonus from Ginger Snap Works Ebook – Images in Social Media Suzanne Letourneau Amy Nowakoski
  37. 37. Bonus Book from Birth that Suzanne Letourneau Kelly Epperson 3 Keys to Unlock Your Books & an mp3 to Anchor Accomplishment
  38. 38. Bonus van Petegem On a popular online magazine and/or blog site *TBD depending on the book Suzanne Letourneau Book review by Audrey
  39. 39. Today’s Special Offer A FREE 30 minute consultation with us, so we can evaluate where you are and what you really need.  Customized program that will accelerate your on line presence.  Focus on what you are great at and we will focus on the rest.  Make your Appointment here Suzanne Letourneau 

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