SB'12 - Uwe Dreher - BMW i

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A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

Business Technology

BMW i
Sustainable Brands
June 6th 2012
Page 1

DRIVING RADICAL INNOVATION IN
MOBILITY

Uwe Dreher, BMW i

BMW i.
BMW i
Sustainable Brands
June 6th 2012
Page 2

Born Electric.

BMW i

The Ultimate
Sheer
Machine
Driving Pleasure

BMW i mainly focuses on two new target groups
BMW i
Sustainable Brands
June 6th 2012
Page 3
(“New Prospectives”).

„The Responsible Prospectives“ „The Innovation Seeking Prospectives”

-  Open-minded educated class, 45+ -  Cosmopolitan, hedonistic,
years old. successful but balanced, 35-50
-  Socially responsible lifestyle, years old.
sustainability is a natural necessity. -  High interest in style and design as
-  Besides emotional aspects, rational well as technological innovations.
information are the basis for -  Sustainability is a trend to follow
purchase decisions. and should not be achieved through
sacrifice.

BMW i
Sustainable Brands
June 6th 2012
Page 4

Play Video: BMW_i8_i3.mp4

BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 5

New products.

BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 6

New materials.

BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 7

New drive trains.

BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 8

New production.

BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 9

New services.

BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 10

New sales concepts.

BMW i is driving the change.
BMW i
Sustainable Brands
June 6th 2012
Page 11

New premium.

BMW i
Sustainable Brands
June 6th 2012 BMW i communication.
Campaign 2011.
Page 13

BMW i
Sustainable Brands
June 6th 2012 BMW i communication.
Campaign 2012.
Page 14

BMW i
Sustainable Brands
June 6th 2012 BMW i communication.
Campaign 2012. Times Square NYC.
Page 15

BMW i
Sustainable Brands
June 6th 2012
Page 16

Thank You!

BMW i
Sustainable Brands
June 6th 2012
Page 17

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SB'12 - Uwe Dreher - BMW i

1. BMW i Sustainable Brands June 6th 2012 Page 1 DRIVING RADICAL INNOVATION IN MOBILITY Uwe Dreher, BMW i

2. BMW i. BMW i Sustainable Brands June 6th 2012 Page 2 Born Electric. BMW i The Ultimate Sheer Machine Driving Pleasure

3. BMW i mainly focuses on two new target groups BMW i Sustainable Brands June 6th 2012 Page 3 (“New Prospectives”). „The Responsible Prospectives“ „The Innovation Seeking Prospectives” -  Open-minded educated class, 45+ -  Cosmopolitan, hedonistic, years old. successful but balanced, 35-50 -  Socially responsible lifestyle, years old. sustainability is a natural necessity. -  High interest in style and design as -  Besides emotional aspects, rational well as technological innovations. information are the basis for -  Sustainability is a trend to follow purchase decisions. and should not be achieved through sacrifice.

4. BMW i Sustainable Brands June 6th 2012 Page 4 Play Video: BMW_i8_i3.mp4

5. BMW i is driving the change. BMW i Sustainable Brands June 6th 2012 Page 5 New products.

6. BMW i is driving the change. BMW i Sustainable Brands June 6th 2012 Page 6 New materials.

7. BMW i is driving the change. BMW i Sustainable Brands June 6th 2012 Page 7 New drive trains.

8. BMW i is driving the change. BMW i Sustainable Brands June 6th 2012 Page 8 New production.

9. BMW i is driving the change. BMW i Sustainable Brands June 6th 2012 Page 9 New services.

10. BMW i is driving the change. BMW i Sustainable Brands June 6th 2012 Page 10 New sales concepts.

11. BMW i is driving the change. BMW i Sustainable Brands June 6th 2012 Page 11 New premium.

12. With BMW i the BMW brand portfolio is in BMW i Sustainable Brands June 6th 2012 Page 12 perfect balance. Innovate Driving Pleasure. Performance - Thrilling Visionary Mobility. Focus on Aesthetics. Technology - Striking Inspiring Design. Boost Joy. Experience - Unrivaled Next Premium.

13. BMW i Sustainable Brands June 6th 2012 BMW i communication. Campaign 2011. Page 13

14. BMW i Sustainable Brands June 6th 2012 BMW i communication. Campaign 2012. Page 14

15. BMW i Sustainable Brands June 6th 2012 BMW i communication. Campaign 2012. Times Square NYC. Page 15

16. BMW i Sustainable Brands June 6th 2012 Page 16 Thank You!

17. BMW i Sustainable Brands June 6th 2012 Page 17

SB'12 - Uwe Dreher - BMW i

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