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Car Commercials Cant Convince Customers

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Car Commercials Cant Convince Customers

  1. 1. Car Commercials Can’t ConvinCe CustomerS Dr. Augustine Fou http://linkedin.com/in/augustinefou Marketing Science Consulting Group, Inc.June 4, 2012 1
  2. 2. Minivan Ads All Look The SameJune 4, 2012 2
  3. 3. Dodge Grand Caravan AdJune 4, 2012 3
  4. 4. Toyota Sienna Minivan CommercialJune 4, 2012 4
  5. 5. Honda Odyssey Minivan AdJune 4, 2012 5
  6. 6. Dream Girl Car AdsJune 4, 2012 6
  7. 7. Kia Optima 2012 AdJune 4, 2012 7
  8. 8. FIAT 500 AbarthJune 4, 2012 8
  9. 9. Hummer H2June 4, 2012 9
  10. 10. Performance car driving impossibly fastJune 4, 2012 10
  11. 11. Jaguar XF Sports SedanJune 4, 2012 11
  12. 12. BMW M5 CommercialJune 4, 2012 12
  13. 13. Audi A6 Avant AdJune 4, 2012 13
  14. 14. Cadillac CTS-VJune 4, 2012 14
  15. 15. Porsche 911 Cabriolet 991June 4, 2012 15
  16. 16. Corvette Car AdJune 4, 2012 16
  17. 17. Users trust peers most ... … [car] ads least.June 4, 2012 17
  18. 18. GM: Super Bowl Spots NotWorth The Cost; Skips 2013 “ … at $3.5 million for 30 seconds, with the significant increase in price, we simply can’t justify the expense,” said GM’s marketing chief Joel Ewanick in a statement. Source: Wall Street Journal May 21, 2012June 4, 2012 18
  19. 19. So what? When car ads all start to look the same… “Modern users are savvy and empowered with information. Car ads may inspire awareness, but they need so much more than that to make their purchase decision. Smart advertisers are shifting their budget mix to leverage more two-way digital channels and tactics.” - Dr. Augustine FouJune 4, 2012 19
  20. 20. Dr. Augustine Fou – Chief Digital Strategist “I show clients how to use search as research, to gain unique new insights about customers and create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouJune 4, 2012 acfou@mktsci.com 20

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