How can brands use customer participation, creative content and innovative communications to build campaigns that mobilize people to help solve social and environmental problems?

1. PROJECT
EVERYONE

2. CHANCES FOR CREATING A POPULAR
MOVEMENT DON’T COME EVERY DAY…
2005
1984 1985
Band Aid Live Aid Live 8 Make Poverty History

3. 2015 –THE NEXT BIG CHANCE
COP 21 PARIS
DECEMBER 2015
UNGA NEW YORK
SEPTEMBER 2015

4. MILLENNIUM DEVELOPMENT GOALS
2000 - 2015
“More has been done in terms of progress than any other
15 years in human history”
Extreme poverty halved
Child mortality halved
Bill Gates
Number of children out of school halved
Number of women dying in childbirth halved

5. MDGs TO SDGs
The Sustainable
Development Goals
intend to end extreme
poverty by 2030
The Millennium
Development Goals
sought to halve extreme
poverty by 2015

6. BUT WHAT COMES NEXT
WILL DEFINE THE PATH
WE TAKE AS A HUMAN RACE.
WE CAN BE THE GENERATION
THAT ENDS EXTREME POVERTY
AND THE FIRST AND LAST
GENERATION TO LIVE WITH
CLIMATE CHANGE.

7. A JOINING OF FORCES
CLIMATE

8. PROJECT EVERYONE
OUR MISSION IN SEPTEMBER 2015:
EVERY SINGLE PERSON ON THE PLANET WILL
RECEIVE THE NEW UN WORLD GOALS IN THEIR
OWN LANGUAGE WITHIN 7 DAYS OF THEM
BEING ANNOUNCED.
7 BILLION PEOPLE
7 DAYS

9. HOW TO REACH 7 BILLION IN 7 DAYS
39% of the
world is online
- 2.7bn
Everyone
has access to
radio – 7bn
1.9bn children
attend school
75% of
the world have
access to a
mobile phone –
5.25bn

10. HOW TO REACH 7 BILLION IN 7 DAYS
FMCGs
reach 5bn
customers
with their
packaging
2.5bn read
newspapers
daily
Over
3.5bn
living in
cities

11. BUILDING THE GLOBAL NETWORK-KEY
OPPORTUNITIES FOR PUBLIC ENGAGEMENT:

12. The launch of the goals will be
marked by a grand theatrical
ceremony. Involving world
leaders, prominent figures and
celebrities. Linking from the
inside of the UN out to the cities
of the World.

13. RADIO EVERYONE
A seven-day pop-up global radio station, with
the world’s most famous musicians and
broadcasters.
The World’s Biggest Lesson
Every school in the world will receive a
lesson on the goals.
ONLINE TAKEOVER
Wikipedia confirmed to translate the goals into
over 200 languages for the takeover.
TV AND FILM
A film in every cinema distributed by SAWA.
The World’s Greatest Talk Show – the world’s
leading female presenters broadcast a segment
on the goals, focusing on women and girls.

14. BRANDS
On pack, adverts, employees.
PRINT
Wrap-arounds in every country.
TEXT 5 BILLION
YOUTH
A youth-led delegation unveiling the goals inside
the UN.

15. PROJECT EVERYONE NEEDS SUPPORT
The project has received
generous start-up funding from
the Bill and Melinda Gates
Foundation but now needs to
raise the remainder to make the
most of this amazing opportunity.
We are seeking to raise
$15million and are looking for
10 founder partners to
contribute $1.5million each.

16. A CALL TO JOIN THE FOUNDING PARTNERS

17. KEY PROFILE OPPORTUNITIES
We are looking to launch our key corporate partners at the World Economic
Forum in Davos in January, with an exclusive campaign members dinner.
A campaign toolkit announcing the partners will be circulated
to most of the world’s businesses, NGOs and policy forums.
An employee engagement toolkit showing participating organisations
how to engage their employees.
The Project Everyone homepage will target every online user
supported by Google Facebook and Wikipedia.
Radio Everyone will reach out to the entire world and will carry
messages from its supporters.

18. PROJECT EVERYONE IS THE
BRAINCHILD OF RICHARD CURTIS,
ONE OF THE UK’S MOST PROLIFIC
AND SUCCESSFUL WRITERS AND
DIRECTORS (FOUR WEDDINGS
AND A FUNERAL, NOTTING HILL,
LOVE ACTUALLY).
HE IS ALSO ONE OF THE WORLD'S
LEADING CAMPAIGNERS,
RESPONSIBLE FOR FOUNDING
COMIC RELIEF, MAKE POVERTY
HISTORY AND LIVE 8.
PROJECT EVERYONE IS
SUPPORTED BY THE UNITED
NATIONS AND THE BILL AND
MELINDA GATES FOUNDATION.

19. PLEASE CONTACT
Gail Gallie
Portobello Studios
On behalf of
Richard Curtis/Project Everyone
e. gail@portobellostudios.com
m. +44 (0)7802 497 233