The document provides 5 strategies for moving from incremental to radical innovation: 1) Forget that Steve Jobs ruined innovation, 2) Focus on important work, not just insights, 3) Promote openness, 4) Use data to enable predictive change, not just understanding. It advocates demystifying innovation, creating a portfolio approach, looking beyond insights, promoting openness, and using data to enable prediction and change.

1. “ How do we move from
incremental innovation to
heretical innovation? ”

2. RULES
No talking
Close your eyes
Listen closely
Follow the directions exactly
GOAL
Produce identical patterns

3. 5 strategies/best practices/
reflections on amplifying
innovation.

4. #1
Steve Jobs ruined innovation.

6. #2
Everything you’re doing is important.

7. NEW OFFERINGS
Revolutionary
Innovation disrupting the status quo
TRANSFORMATIONAL ex. Kickstarter
Evolutionary
Innovation improving or including
ADJACENT ex. tablet computing
EXISTING OFFERINGS
Incremental
Innovation fixing something broken
CORE ex. ER waiting room
EXISTING USERS NEW USERS

8. “The Golden Ratio”
Allocation of resources Return on investment
70% 70%
CORE TRANSFORMATIONAL
20% 20%
ADJACENT ADJACENT
10% 10%
TRANSFORMATIONAL CORE
* From Bansi Najgi and Geoff Tuff’s 2012 pattern research on out-performers in the S&P 500

9. Allocation of resources
Consumer Goods Diversified Industrials Midstage Tech
80% 70% 45%
CORE CORE CORE
18% 20% 40%
ADJACENT ADJACENT ADJACENT
2% 10% 15%
TRANSFORMATIONAL TRANSFORMATIONAL TRANSFORMATIONAL

10. #3
Forget “insights” and focus on creative misuse.

13. #4
Promote porousness.

15. Open innovation is the antidote to predictable formulations.

16. #5
Data is a four-lettered word.

18. Data-Driven Decision Making
sensors
listening-in
social media
mobile devices data science
data exhaust
passive
ANALYZE
CLEAN
COLLECT EXTRACT DECIDE
COMBINE
VISUALIZE
active
quantified self
data visualizations
EHR
Online voting
Proprietary/
corporate data

19. Antony Down’s Issue-Attention Cycle
euphoric reaction
alarmed discovery
ATTENTION
counting the cost
pre-publicity
quiescence
TIME

20. Predictive analytics’ effect on the Issue-Attention Cycle
euphoric reaction data-based change
x
alarmed discovery
ATTENTION
counting the cost
pre-publicity
quiescence
TIME

21. Demystify innovation in your organization.
Create and stick with your portfolio approach.
Look beyond “insights” for disruption.
Openness drives innovation.
Data: If you predict it, you can change it.

22. Valerie Casey
valerie@necessaryprojects.com
@designersaccord
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