Information is the principle driver of competitive advantage. How it is collected, analysed and communicated determines our success. No single resource is more critical to organisational survival.
The amount of data in the world is exponentially increasing, to a point where companies capture significant amounts of information about their customers, suppliers, and operations. Millions of networked sensors are being embedded in everything from mobile phones to cars. Social networks and location data from mobile devices will continue to fuel this exponential data growth. These huge data pools are commonly being referred to as "big data".
This talk examines how analytics and big data are exploiting information to drive competitive advantage.