How can companies implement true employee-level sustainability integration and unleash the powerful benefits to society, the environment, and business performance? How can the HR channel be utilized to develop objective and subjective sustainability goals by department, in the context of a well-articulated brand sustainability platform? What does it take to effectively drill down objective and subjective performance criteria and goals to the level of every employee?

1. A Community Working Session on Next
Steps in Embedded Sustainability for
Tomorrow's Brands
Hunter Lovins, Natural Capitalism Solutions
Jeff Mendelsohn, New Leaf Paper
Tom Day, USPS
Liz Maw, Net Impact
Gwen Migita, Caesars Entertainment
Megan Rast, Sony Pictures
Rachel Parikh, SAP

2. Employee & Behavior Changing Approach
to Sustainability
Employee Engagement & Organizational
Change Breakout
Sustainable Brands 2013

3. CAESARSENTERTAINMENT®|PROPRIETARYANDCONFIDENTIAL
2
Driving Principle: The Code of Commitment
A Commitment
to all our
employees
to treat them
with respect
and provide
satisfying
career
opportunities
The Caesars Code of Commitment governs the
conduct of our business.
It is a public pledge to our employees, guests,
communities, and the environment to honor the
trust they have placed in us.
A Commitment
to all our
customers
to promote
responsible
gaming
A commitment
to responsible
stewardship of
the
environment
A commitment
to all our
communities
to help make
them healthy
and vibrant
places to live
and work

4. !"
Organizational
commitment
and alignment
Core
environmental
performance
Stakeholder
communication
and
engagement
CodeGreen Program
Pillars of our sustainability strategy
•! Employees
•! Owners
•! Communities
•! Government
officials
•! NGOs
•! Energy, water,
carbon, waste
reduction
•! Recycling
•! Green
buildings
•! Metrics
•! Synergies to
drive mission
•! Best practice
adoption
•! Leverage scale
•! Coordination
with owner
programs
•! Customer
loyalty
•! Cost
savings
•! Revenue
growth
•! Brand value
•! Community
pride
•! License to
operate
•! Employee
satisfaction
and
retention
Outcomes:
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5. Sustainability is driven by data: The
CodeGreen Scorecard

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11. Commitment to Our Communities Goal:
Highly integrated and highly leveraging of
company assets for social impacts
Sources: Based on the work of Michael Porter and Mark Kramer.
high
high
low
low
Integration into
business
functions
Leveraging of corporate assets for
the benefit of societal causes
10
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12. 11
•! Caesars Foundation
contributed $400K to
bring a soap recycling
facility to Las Vegas
•! Role is built into
Housekeepers jobs
•! Over 50 Tons collected
annually
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