Running head: CULTURAL SENSITVITY1 CULTURAL SENSITVITY2 Cultural Sensitivity Name Institution Cultural Sensitivity Introduction Cultural sensitivity refers to the awareness as well as the sensitivity to culture and other practices. Cultural sensitivity can encompass examining different cultures and how they should be accurately approached in the health care. It also includes how to communicate according to within the health care setting. Cultural sensitivity is important area because it can impact the way people work in the health care facilities. It also encompasses valuing differences so as harassment and discrimination, either intended or not, do not happen. Culture is a fundamental and complex concept with consist of broad aspects of people in the health care setting (Campinha-Bacote, 2003). It includes the concepts of sexual orientation, gender, faith, age, disability, race, ethnicity, profession and socioeconomic status. Cultural sensitivity stems from this understanding in that; it is must encompass interpersonal skill as well as the knowledge that will allow the providers of health care, appreciate, understand, and work with individuals from different cultures other than theirs. It also consists of acceptance and awareness of the people’s cultural differences, knowledge, self-awareness of the cultures of the patient and adapting to the skills. Many cultural groups, including lesbian and gay people, individuals with disabilities, lower socio-economic groups and ethnic minorities, for example, African-Americans (Campinha-Bacote, 2003). Cultural sensitivity is considered one of the reasons peoples do not access quality health care services because people are not aware as well as understand the effects attached to one’s culture and how it may be perceived by others. An individual's culture should not appear to be dominant in the place of work. Healthcare Disparities and How they Relate to Cultural Sensitivity in the Healthcare Setting Health care disparities, by definition, refer to the differences in health as well as healthcare between population groups. It typically involves a higher burden of illness, mortality experienced in the health care setting, disabilities, and injury by one population group about another. Moreover, it refers to the differences between groups in the health care facilities regarding provision of care services, its access, and quality given. This issue are related to the people’s cultural sensitivity in that the issue surrounds this concept are based on socioeconomic status, gender, sexual orientation, age, and disability status. Similarly, cultural insensitivity arises from disparities that in return causes care limit as well as continued improvement in overall quality of cares (Campinha-Bacote, 2003). Health care disparities can be exacerbated by looking at some things that comprise specific health conditions, provider biases, differences in access to care, poor patient-provider comm ...

1. Running head: CULTURAL SENSITVITY1
CULTURAL SENSITVITY2
Cultural Sensitivity
Name
Institution
Cultural Sensitivity
Introduction
Cultural sensitivity refers to the awareness as well as the
sensitivity to culture and other practices. Cultural sensitivity
can encompass examining different cultures and how they
should be accurately approached in the health care. It also
includes how to communicate according to within the health
care setting. Cultural sensitivity is important area because it
can impact the way people work in the health care facilities. It
also encompasses valuing differences so as harassment and
discrimination, either intended or not, do not happen. Culture is
a fundamental and complex concept with consist of broad
aspects of people in the health care setting (Campinha-Bacote,

2. 2003). It includes the concepts of sexual orientation, gender,
faith, age, disability, race, ethnicity, profession and
socioeconomic status. Cultural sensitivity stems from this
understanding in that; it is must encompass interpersonal skill
as well as the knowledge that will allow the providers of health
care, appreciate, understand, and work with individuals from
different cultures other than theirs. It also consists of
acceptance and awareness of the people’s cultural differences,
knowledge, self-awareness of the cultures of the patient and
adapting to the skills. Many cultural groups, including lesbian
and gay people, individuals with disabilities, lower socio-
economic groups and ethnic minorities, for example, African-
Americans (Campinha-Bacote, 2003). Cultural sensitivity is
considered one of the reasons peoples do not access quality
health care services because people are not aware as well as
understand the effects attached to one’s culture and how it may
be perceived by others. An individual's culture should not
appear to be dominant in the place of work.
Healthcare Disparities and How they Relate to Cultural
Sensitivity in the Healthcare Setting
Health care disparities, by definition, refer to the differences in
health as well as healthcare between population groups. It
typically involves a higher burden of illness, mortality
experienced in the health care setting, disabilities, and injury by
one population group about another. Moreover, it refers to the
differences between groups in the health care facilities
regarding provision of care services, its access, and quality
given. This issue are related to the people’s cultural sensitivity
in that the issue surrounds this concept are based on
socioeconomic status, gender, sexual orientation, age, and
disability status. Similarly, cultural insensitivity arises from
disparities that in return causes care limit as well as continued
improvement in overall quality of cares (Campinha-Bacote,
2003). Health care disparities can be exacerbated by looking at
some things that comprise specific health conditions, provider

3. biases, differences in access to care, poor patient-provider
communication as well as health literacy. The Institute of the
Medical report shows ethnic and racial minorities commonly
receive lower quality of care than their white counter parts even
after controlling factors like the socioeconomic status and
insurance.
U.S. Populations Currently Affected the Most by Disparity and
What the Statistics Reflect these Effects
There are many dimensions of disparities in the United States,
particularly in the health care sector including ethnicity, sexual
identity, disability, geographical location, social-economic
status, and age. All these contributed to the people’s ability or
inability to access the health care in the United States. The most
affected people are the minority grouped regarding race. Health
care disparity mostly reflects amongst the people of color. This
inequality prevents individuals from receiving treatment and
care. For example, the African- American are the most likely to
require heath care service, however, in most of the cases they
are not likely to receive them. Disparity among such groups of
people has been documented in some of the studies including
cardiology, kidney treatment, and organ transplantation among
other areas of treatment. Certainly, the differences in treatment
arise from distinct factors encompassing incomes, clinical
characteristic, and biological differences. For the people of
color, these differences are marked at the time spent the
quantity of the doctors’ offices between the African-American
and the Whites as well as the quality of health care given to
these individuals. The whites in the United States are more
likely to receive more and more thorough evaluation procedure
as well as better treatment and care as compared to the people
of color. Also, there has been different in the number of white
and blacks who visit the doctor’s offices even when African-
American has the control of the income, insurance, and
education. Further studies demonstrate that doctors are not
aggressive when it comes to treating the minority patients. In
most of the instances, the most favored are the whites. As a

4. matter of fact, the researcher has indicated combined effect of
gender and race leading to significant different health care from
the black women. In the recent analysis, it is estimated that
thirty 30% direct medical cost for the people of color, Asian,
and he Hispanics are excess cost owing to the health inequality
and that the economy loses approximately $309 billion yearly
because of the direct and indirect cost of disparities. Moreover,
the report shows that as the population becomes more and more
diverse, the people of color will account for half of the people
in the United States by the years 2050, as such this is expected
to increase the need to address health care disparities as well as
cultural insensitivities.
Challenges to Ensuring Cultural Sensitivity in the Healthcare
Setting
Some of the obstacles that prevent ensuring cultural sensitivity
in the health care include lack of cultural sensitivity programs
that would address the invisible and subtle differences between
people of diverse culture. There are a few programs that can
deal with the occurrence of this issue (The Source, 1996). The
most important thing that such program should achieve is
cultural awareness. Another issue is that globalization, for
example, migration has exacerbated the problem and cultural
group as well as continues to attract people around the world
(Julie, 2011). For instance, in the United States, 32% make up
the Asian Immigrants in the U.S, 37% Hispanic, and 18%
increase in Alaskans and Indians while 13% encompasses the
black American (The Source, 1996). Such increase in diversity
of people leads to cultural insensitivity. Only a few of these
individuals receive medical care; the problem is even further
compounded by the fact that those that manage to get access to
medical services are underserved. Lack of cultural competence
is one of the primary reason these persons do not receive
adequate medical care (Julie, 2011).
Proposed

5. Solution
to Issues Surrounding Cultural Sensitivity in the Healthcare
Setting
This research indicates the need for communication; language is
the most fundamental means in which a professional in
healthcare use to communicate with patients. This is one of the
leading solutions that can be applied in bridging the gap
between the health care providers and patients regarding
cultural sensitivity. There is also the need to understand the
different racial or ethnic backgrounds when dealing with
culturally different individuals (Julie, 2011). This is because
poor cultural relevant interaction hinders proper professional
relationship with the patients in a clinical setting. Gender, age,
and the purpose of interaction are elements essential for a
clinician to realize clinician-patient-relationship. It is important
to achieve this result since cultural competency is necessary
because to improve diagnostic accuracy as well as enhancement
of various aspects of treatment in the different clinical settings.
How to Promote Cultural Sensitivity
For one to promote cultural sensitivity, it is imperative to treat
each as a person and celebrate diversity among them. Also, one
need to reflect on the own cultural background as well as values

6. that are, identifying what the person learned when growing up
(Parrish & Linder-VanBerschot, 2010). This is crucial so that
they can be more and more quickly find any parallels between
their lives and those that they attend to. Furthermore, a health
care provider resorts to building trust and learning about several
cultures, particularly, those in the community. Exploring the
factors that impact the decision-making in people culture is
another important thing a health caregiver needs to consider.
Such individuals need to face their misconceptions about their
culture and those of others and remain conscious about when
they act as if their cultural norms should be other person’s
norms. Another way of handling this issue is by developing a
face-to-face communication as well as written styles that can be
considered successful with most of the patients in most of the
times (Parrish & Linder-VanBerschot, 2010). Lastly, there is the
need to keep in mind the particular psychological stressors
relevant to particular groups. These encompass migration,
socioeconomic status, and acculturation stress.
References
Campinha-Bacote, J. (2003). Many faces: Addressing diversity
in health care. Online Journal of
Issues in Nursing, 8(1), 3.

7. Julie, B. (2011). Challenges of providing culturally competent
and respectful care in clinical
practice. Retrieved from
http://www.efccna.org/downloads/Presentations/Plenary%20Ses
sion%2004/Plenary%20Session%2004.1%20Challenges%20of%
20providing%20culturally%20competent%20and%20respectful
%20care.pdf
Parrish, P., & Linder-VanBerschot, J. (2010). Cultural
dimensions of learning: Addressing the
challenges of multicultural instruction. The International
Review of Research in Open
and Distributed Learning, 11(2), 1-19.
The Source. (1996). Cultural Sensitivity and Diversity
Awareness: Bridging the Gap Between
Families and Providers. Retrieved from
http://aia.berkeley.edu/media/pdf/source_summer96.pdf
WD2013-SkillReview-4-1-resources/Suarez_logo.PNG

8. A Skills Approach: Word 2013 Chapter 4: Working with
Pictures, Tables, and Charts
1 | Page skill review 4.1 Last Updated 4/1/15
skill review 4.1
In this project you will be editing the WD2013-SkillReview-4-1
document from Suarez Marketing.
Note: After the initial release of Office for 2013, the ability to
search Office.com for online pictures was removed
from the Office applications. This step has been modified from
the original manuscript to accommodate this change.
Skills needed to complete this project:
Changing Picture Layouts

9. to a Table
Important: Download the resource file(s) needed for this project
from the Resources link. Make sure to
extract the file(s) after downloading the resources zipped folder.
Visit the SIMnet instant help for step-
by-step instructions
1. Open the start file WD2013-SkillReview-4-1 document. If the
document opens in Protected View,
click the Enable Editing button in the Message Bar at the top of
the document so you can modify it.
2. The file will be renamed automatically to include your name.
Change the project file name if
directed to do so by your instructor, and save it.
3. Insert an online picture in the document.

10. a. Place the cursor in the blank line above the What Clients are
Saying heading.
b. Click the Insert tab.
c. In the Illustrations group, click the Online Pictures button.
d. In the Bing Image Search box, type customer service and
click the Search button.
e. Select a photograph of your choice and click the Insert
button.
4. Resize a picture.
a. With the picture selected, on the Picture Tools Format tab, in
the Size group, type 1.5” in the
Height box and press Enter.
5. Change the layout on a picture.
a. With the picture selected, click the Layout Options button.
b. Select the Square wrapping option.

11. c. Click outside the Layout Options box to hide it.
Step 1
Download
start file
A Skills Approach: Word 2013 Chapter 4: Working with
Pictures, Tables, and Charts
2 | Page skill review 4.1 Last Updated 4/1/15
6. Move a picture.
a. Click and drag the picture up and to the right.
b. Using the guides, place the picture so it is aligned just under
the horizontal line in the
Why I Do What I Do section and aligned with the right side of
the text in the document.
7. Insert a SmartArt diagram.

12. a. Place the cursor in the empty line in the Suarez Marketing
Process section.
b. Click the Insert tab.
c. In the Illustrations group, click the Insert a SmartArt Graphic
button.
d. Click the Cycle category and click the Segmented Cycle
option. Click OK.
e. In the upper left segment, type Analyze Needs
f. In the upper right segment, type Design Project
g. In the lower segment, type Implement Campaign
h. Click outside the diagram to deselect it.
8. Add a table to the document and enter text into the table.
a. Place the cursor in the empty line at the end of the document.
b. Click the Insert tab.

13. c. In the Tables group, click the Add a Table button and select a
2 X 1 (two columns and one row)
table.
d. Type the information below into the table. Press Tab to move
forward from cell to cell. Press
Tab at the end of a row to insert a new row.
Commitment To the needs of the client
Communication Seek first to listen
Trust Begins with open communication
Integrity Doing the right thing
Customers Always come first
Teamwork Working together for success
Success Results with integrity
Creativity Ideas before results

14. Win-Win Is always the goal
A Skills Approach: Word 2013 Chapter 4: Working with
Pictures, Tables, and Charts
3 | Page skill review 4.1 Last Updated 4/1/15
9. Insert a row.
a. Place the cursor in the first row of the table.
b. Click the Table Tools Layout tab.
c. In the Rows & Columns group, click the Insert Rows Above
button.
d. Type Suarez Marketing Beliefs
e. Apply the following formatting to the text:
i. Font: Calibri Light
ii. Size: 14 pt
iii. Color: Blue, Accent 5

15. 10. Merge cells in a table.
a. Select the first row in the table.
b. Click the Table Tools Layout tab.
c. In the Merge group, click the Merge Cells button.
11. Change the height of rows in a table.
a. Select the table.
b. On the Table Tools Layout tab, in the Cell Size group, click
the Height box up arrow until 0.3”
appears in the box.
12. Apply a Quick Style to the table.
a. Click the Table Tools Design tab.
b. In Table Style Options group, click the First Column check
box so it is deselected.
c. In the Table Styles group, click the More button.

16. d. In the List Tables section, select the List Table 2–Accent 5
Quick Style (it is the second to last
style in the first row).
13. Apply a border to the table.
a. On the Table Tools Design tab, in the Borders group, click
the Borders button.
b. Select Outside Border.
14. Insert a logo from a location on your computer.
a. Navigate to the beginning of the document and place the
cursor above the name
Maria Suarez.
b. Click the Insert tab.
c. In the Illustrations group, click the Pictures button.
d. In the Insert Picture dialog, browse to your student data file
location downloaded from the
resources link, select the Suarez_logo file, and click the Insert

17. button.
Download
Resources
A Skills Approach: Word 2013 Chapter 4: Working with
Pictures, Tables, and Charts
4 | Page skill review 4.1 Last Updated 4/1/15
15. Position the logo on the page.
a. On the Picture Tools Format tab, in the Arrange group, click
the Position button.
b. Select the Position in Top Right with Square Text Wrapping
option (it is the third option in
the first row under With Text Wrapping).
16. Save and close the document.
17. Upload and save your project file.

18. 18. Submit project for grading.
Step 2
Upload &
Save
Step 3
Grade my
Project
Maria Suarez
“Putting Your Needs First”
Phone: 314.555.0144Mission Statement
I am dedicated to listening to your needs and providing you
with prompt and excellent service to exceed your
expectations.Experience
I have over 15 years experience helping small business owners

19. mold their message and reach a wide range of customers.Why I
Do What I Do
1. I enjoy working with business owners and helping them
expand into new markets.
2. Communication, organization, and thinking outside the box
are skills I possess that make me an excellent asset for any
small business owner.
3. Customer service and satisfaction are important to me, and I
pride myself in giving you the best service possible.
What Clients are Saying
Here is what others have said about me:
“Maria brought new ideas to the table that I never thought of.
She helped me expand my marketing beyond traditional
channels into to new areas like social media.”
-Allison Palmer, Creve Couer, MO
“Maria is conscientious, personable, and professional. Her
dedication and commitment to meeting our needs has been
apparent from the beginning. Emma can be counted on to do
what she says. I would not hesitate to refer to anyone.”
-Scott Morris and Associates, St. Louis, MOProfessional
Credentials
Member of the American Marketing Association
Society of Marketing Professionals Award Winner 2010, 2011,
and 2012The Suarez Marketing Process
The Suarez Marketing Belief System

20. The following are the nine principles of the Suarez Marketing
belief system: