Running head: BUSINESS PLAN BREAKDOWN 1 BUSINESS PLAN BREAKDOWN 2 Assignment 2: Business Plan Breakdown 2 -- The Marketing Plan Student’s Name University Affiliation Marketing entails the art of identifying customer needs and providing services that meet their interests. Despite this, customers have varying preferences thereby highlighting that each organization is characterized by specific needs that ought to be addressed (Lynn, 2014). Primarily, their characteristics define their needs, which features they benefit the most. Target market segmentation refers to the art of categorizing consumers in that the business offerings can be tailored to match the receptive customer segments (Lynn, 2014). In this regard, market segmentation seeks to define customers based on the business services features that they value the most. From a high level, the objective of the marketing strategy is to identify the target market and establish a marketing mix that will be appealing to the target consumers (Lynn, 2014). Considerably, the primary objective is not coming up with a specific marketing strategy but rather focusing on the value proposition to the target market. In the wake of the evolving business markets, organizations face an increasing need to understand their leadership requirements. Pointedly, this is highlighted by the fact that leadership is integral to the implementation of suitable changes within an organization (Lynn, 2014). In this regard, the marketing plan for the business initiative is tailored to identify specific leadership and change management practices needs faced by organizations in today’s complex business environment. Implicitly, the marketing plan will highlight on the different service features available to address the needs of different organizations (Mustafa, 2017). As highlighted, target customers have varying preferences thereby heightening the need to integrate different service features relating to their interests. This signifies the importance of identifying the potential customers and their respective needs relating to innovative leadership and management of change practices (Mustafa, 2017). Therefore, the marketing plan incorporates different product features to address unique customer needs. Establishing viable target customers is the core initiative of the marketing plan. Considerably, no two customers can share unique needs as preferences often vary. Significantly, it will be inefficient to develop a marketing plan for a single target customer. With this, the marketing plan will identify the common attributes among the customers (Lynn, 2014). Through this, the business initiative will identify the customers it can serve the best, the target segment. Significantly, the target segment must be classified based on unique characteristics to enhance ease in the provision of the different service features (Lynn, 2014). Therefore, the marketing plan intends to target the market segm ...

1. Running head: BUSINESS PLAN BREAKDOWN
1
BUSINESS PLAN BREAKDOWN
2
Assignment 2: Business Plan Breakdown 2 -- The Marketing
Plan
Student’s Name
University Affiliation
Marketing entails the art of identifying customer needs and
providing services that meet their interests. Despite this,
customers have varying preferences thereby highlighting that
each organization is characterized by specific needs that ought
to be addressed (Lynn, 2014). Primarily, their characteristics
define their needs, which features they benefit the most. Target
market segmentation refers to the art of categorizing consumers
in that the business offerings can be tailored to match the
receptive customer segments (Lynn, 2014). In this regard,
market segmentation seeks to define customers based on the
business services features that they value the most. From a high

2. level, the objective of the marketing strategy is to identify the
target market and establish a marketing mix that will be
appealing to the target consumers (Lynn, 2014). Considerably,
the primary objective is not coming up with a specific
marketing strategy but rather focusing on the value proposition
to the target market.
In the wake of the evolving business markets, organizations
face an increasing need to understand their leadership
requirements. Pointedly, this is highlighted by the fact that
leadership is integral to the implementation of suitable changes
within an organization (Lynn, 2014). In this regard, the
marketing plan for the business initiative is tailored to identify
specific leadership and change management practices needs
faced by organizations in today’s complex business
environment. Implicitly, the marketing plan will highlight on
the different service features available to address the needs of
different organizations (Mustafa, 2017). As highlighted, target
customers have varying preferences thereby heightening the
need to integrate different service features relating to their
interests. This signifies the importance of identifying the
potential customers and their respective needs relating to
innovative leadership and management of change practices
(Mustafa, 2017). Therefore, the marketing plan incorporates
different product features to address unique customer needs.
Establishing viable target customers is the core initiative of the
marketing plan. Considerably, no two customers can share
unique needs as preferences often vary. Significantly, it will be
inefficient to develop a marketing plan for a single target
customer. With this, the marketing plan will identify the
common attributes among the customers (Lynn, 2014). Through
this, the business initiative will identify the customers it can
serve the best, the target segment. Significantly, the target
segment must be classified based on unique characteristics to
enhance ease in the provision of the different service features

3. (Lynn, 2014). Therefore, the marketing plan intends to target
the market segment by identifying unique needs among the
viable consumers..
Positioning Statement
To the best partner for selecting, developing and incorporating
world-class organizational leaders.
Products and Services
Today’s business environment is constantly evolving thereby
heightening the challenges faced by most organizations. While
some of this challenges can be addressed, understanding the
leadership requirements for the organization is critical.
Considerably, it is essential for companies to integrate effective
leadership models for use in developing the next generation of
leaders (Mustafa, 2017). The business initiative intends to work
in tandem with other organizations to provide a range of
services including a clear definition of the talent requirements,
taking into consideration the business implications of falling
short of (or meeting) the highlight requirements. Significantly,
the initiative plans on creating a comprehensive model that
emphasizes on what good leadership is for an organization now
and in the future.
The business initiative seeks to develop a compelling leadership
model that will become an organizing framework for the
integration of talent management and facilitation of change
management practices. Significantly, this model will enhance
assessment of innovative leadership approaches to ensure the
organization incorporates strategies to positions it better in the
competitive business environment. Considerably, organizational
leaders can be assessed through the use of the model,
organizational teams aligned to it and incumbents measured
against it. Additionally, the business initiative can leverage an
organizational current business model by establishing and
implementing varying principles. These include developing a
rigorous process for engaging the senior team in a thorough
consideration leadership needs, issues, and relevance of the

4. existing business model. Consequently, internal
communications will be enhanced to introduce the new business
model and its ramifications to the different organization levels.
Besides, tools, methods, and systems will be enhanced to build
capacity in the different areas targeted by the business model.
Therefore, the incorporation of a new business model will better
position the organization in the competitive landscape by filing
in important leadership positions within the company.
The business initiative offers compelling change approaches to
enable your organization to adapt to the rapidly evolving
changes in the contemporary society. Technological
advancement in the modern society is a trend that most
organization ought to leverage on. However, incorporating new
organizational processes is a significant challenge faced by
most companies. This highlights the dire need of developing an
absorbing change management business model to better the
current organizational processes and equip the company
competitive advantage. Therefore, the business initiative seeks
to partner with organizations for the structuring of an effective
change business model that fits their unique needs.
Pricing Strategy
The business initiative will adopt a fixed bid contract as its
pricing strategy. With this, the business initiative or project will
be completed for a fixed fee which is determined by the
company’s unique needs or interests (Craciun, 2013). The
importance of this pricing strategy is that it is our risk to
complete the defined objectives within a specified deadline.
Failure to complete the objective within the set deadline will
require extra hours from our personnel as it is the firm’s
dedication to meet the needs of the target customers (Craciun,
2013). By alleviating the risk from the customers, the pricing
strategy offers a friendly approach thereby ensuring that high-
quality services can be provided at fair prices.
Promotion plan

5. The business initiative will be marketed through advertisements
and business exhibitions. Additional, an interactive website will
be developed for easy access by corporations in need of the
services. The promotion plan will mainly target organizations
facing leadership and change Mangement challenges.
Additionally, companies in need of consultation of the different
leadership approach for use will be target market of the
promotion plan. The marketing will be conducted for six months
after which a review will be conducted to ascertain its
effectiveness, primarily, this will be based on the project’s
revenue and sales. The objective of the promotion plan is to
increase sales of the services offered by the business initiative
within the next six months. Therefore, the marketing department
will oversee the promotion plan activities to ensure effective
dissemination of information to the target market. Specifically,
the promotion plan will target both local and international
organizations for the provision of the highlighted services.
However, stiff competition is expected in the international
markets as local businesses are more likely to purchase the
different service features.
References
Craciun, C. S. (2013). Pricing of Consulting
Services. International Journal of Academic
Research in Economics and Management Sciences, 2(1), 47.
Lynn, M. (2011). Segmenting and targeting your market:
Strategies and limitations.
Mustafa M (2017) Leadership Innovation and Implement
Organizational Change and Lead a
New Initiative through Adoption of the Innovation and Change
Management Practices
for Shiraz Industries Private Limited Company: A Survey from
Pakistan. J Bus Fin Aff 6:
278. Doi: 10.4172/2167-0234.1000278

6. Running head: BUSINESS PLAN BREAKDOWN
1
BUSINESSPLAN BREAKDOWN
7
Assignment 3: Business Plan Breakdown 1 – The Choice of
Business
Jason Simpson
Argosy University
Top management plays a crucial role within an organization
through value proposition and enhancing the adoption of
strategies to strengthen the company’s position. Significantly,
leadership plays a vital role in the implementation of innovative
practices within an organization. In this regard, leaders often
function as change agents by not only creating a vision but also
highlighting the need for organizational change and enactment
of the identified change process (Aarons, Ehrhart, Farahnak &
Hurlburt, 2015). The importance of this initiative is emphasized
by the fact that implementation of continuous and

7. transformational change enables a firm to remain competitive.
As a result, leadership innovation and implementation of change
initiatives are subject to supplemental research as it equips
effective organization strategies for sustenance in the highly
competitive business environment (Gilley, Gilley & McMillan,
2010). Considerably, the implementation of change practices
has in the past been inhibited by the inability to modify
organizational leadership styles (Mustafa, 2017). Therefore,
implementation of the organizational change initiative
highlights the importance of adopting innovative leadership
styles.
Vision: To ignite and empower employees with innovative
leadership strategies to enhance implementation of
organizational changes and overcome challenges, and attain
aspiration. The mission statement for the change initiative is;
driven to positively impact organizations through the
advancement of leadership approaches that facilitate the
integration of organizational change management practices to
strengthen the company’s position. Through this, the initiative
seeks to emphasize the importance of incorporating innovative
leadership strategies as they facilitate change processes thereby
cementing a firm’s competitive position within the business
environment (Aarons, Ehrhart, Farahnak & Hurlburt, 2015).
Significantly, its core belief and culture is enhancing cohesion
between the top management and employees thereby creating a
positive impact on staff morale and productivity (Mustafa,
2017). The role of innovative leadership is the facilitation of
effective communication to the staff members by the top
management. Therefore, leaders will be required to operate from
a broader perspective particularly during the generation of ideas
and improvement of organizational practices during the change
process.
Venture Description
The implementation of organizational change practices is
dictated by the adoption of innovation and change management
practices to support the initiative. Notably, most companies

8. adopt a bureaucratic type of leadership for undertaking different
roles and responsibilities (Mustafa, 2017). While this leadership
approach has been successful in most ventures, it does not offer
a proper structure to organizational management, particularly in
the enactment of change practices (Gilley, Gilley & McMillan,
2010). This heightens the need to integrate innovative
approaches such as the Genome Framework that provides the
top management within a company a clear set of understanding
on how to provide their workforce more freedom within the
working environment. Consequently, this will create a sense of
cohesion amongst the staff members (Aarons, Ehrhart, Farahnak
& Hurlburt, 2015). Additionally, the top management will be
required to incorporate other performance improvement
measures rather than solely focusing on the completion of
responsibilities and attainment of the set objectives.
Organizational objectives can be attained through effective
cross-functional approaches. This initiative aims to facilitate
implementation of organizational changes through the adoption
of innovative leadership strategies and effective change
processes. Both innovation and the change management models
provide a solution to business challenges in the highly
competitive operating environment (Gilley, Gilley & McMillan,
2010). Pointedly, the initiative will be participating in the
management consulting industry with the sole objective of
evaluating leadership innovation and change management
problems encountered by organizations. Through this, the
initiative seeks to propose the need for organizational changes
through the adoption of innovative and change management
practices (Mustafa, 2017). Implicitly, the initiative intends to
offer validated leadership approaches for organizational
development through the description of varying leadership
dimensions. For instance, the Full-range leadership model is a
researched approach emphasizing the importance of
transformational leadership as a source of motivation to the
employees (Aarons, Ehrhart, Farahnak & Hurlburt, 2015). In
this regard, the initiative seeks to propose different innovative

9. leadership styles ought to be integrated into company’s and
effective change management practices to enhance a firm’s
competitive position. Considerably, this initiative has a
strategic advantage in that most management consulting firms
have focused on finance and accounting services while
sidelining the need for best management practices which is an
integral component of success (Mustafa, 2017). Organizational
success is determined by the integration of effective
management approaches that foster positive relationships
between the top Mangement and the employees. While most
organizations have been successful in the past, the ever-
changing business environment emphasizes the need for
effective change management practices.
Justification
The Master of Science in organizational leadership
comprehensively covers the importance of leadership within
companies. Competent leadership is integral to the
implementation of suitable changes for an organization.
Primarily, this highlights the type of knowledge, skills, and
competencies required by a leader to facilitate an effective
organizational change. Significantly, it is essential to highlight
the relations between leadership competencies and successful
organizational change. Based on this, the proposed initiative
focuses on innovative leadership strategies and their impact on
effective change management practices. While the Master of
Science in organizational leadership provides a background
overview of leadership within organizations, the initiative seeks
to propose a set of leadership approaches and change
management models for organizations. Therefore, this initiative
focuses on innovative leadership strategies and their influence
on change processes which forms an integral component of the
registered program.
Research Methods
The feasibility of this initiative will be analyzed through
surveys. Implicitly, the survey methodology will entail
sampling of organizations to ascertain their need for training on

10. innovative leadership and change management practices.
Different data collecting techniques such as the use of
questionnaires will be used after which the data will be
validated to improve the accuracy of the responses.
Significantly, the survey will provide the statistical inferences
regarding the different leadership and change management
problems faced by organizations. Through this, the need for the
initiative will be highlighted. Therefore, surveys will be used
for providing the relevant information required to supplement
the initiative.
SWOT Analysis
Strengths
· Customer demand
· Lack of competition in the external environment
· Apparent skills and capabilities
· Provision of a different services
· Focus on a specific market niche
Weaknesses
· Obstacles regarding the investment capital needed to launch
the marketing campaign.
· Limited research on the initiative
· Declining customer base
Opportunities
· New international markets
· Great potential in new markets
· Loyal customer base
· Capitalizing on new technologies
Threats
· Competition
· Change of customer needs
· Cost sensitive market
References
Aarons, G. A., Ehrhart, M. G., Farahnak, L. R., & Hurlburt, M.

11. S. (2015). Leadership and organizational change for
implementation (LOCI): a randomized mixed method pilot
study of a leadership and organization development
intervention for evidence-based practice
implementation. Implementation Science, 10(1), 11.
Gilley, A., Gilley, J. W., & McMillan, H. S. (2010).
Organizational change: Motivation, communication, and
leadership effectiveness. Performance improvement
quarterly, 21(4), 75-94.
Mustafa M (2017) Leadership Innovation and Implement
Organizational Change and Lead a New Initiative through
Adoption of the Innovation and Change Management Practices
for Shiraz Industries Private Limited Company: A Survey
from Pakistan. J Bus Fin Aff 6: 278. Doi: 10.4172/2167-
0234.1000278