Marketing Through Business Listings Learn How to Get Your Business on Maps and Voice to Win More Jobs

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Learn about the new ways homeowners are searching for local contractors online and how you can help make it so their searches lead them to contact your business. You can control the experience homeowners have with your business online - from search and discovery to comparing your reputation against others and when they call you or fill out an inquiry form. Some of the things you'll be able to bring back to show your team are: - How technology (mobile and voice) is changing homeowner search behavior, resulting in a brand new customer journey and what it means for contractors - Effective ways to use your local listings so that you attract higher quality leads to your business - Powerful tactics to engage homeowners online that are simple to implement - An easy way to manage all of your online listings and activities in one place

Marketing

6
One lucky attendee
will leave today’s
webinar with a
Google Smart
Display!

Rev Ciancio
Director, Industry Insights
Yext
@revciancio

‘80s / ‘90s: PCs ‘90s / ‘00s: Internet ‘00s / ‘10s: Mobile, Cloud NOW: Conversation & AI

AI services provide structured answers
Blue
Links

A new channel for customer engagement
1st –Party Web Traffic
73% of high-intent traffic
is going to new services
Search, Maps, Directories, Voice, Chat
Study of 20,107 business locations conducted by Yext in February 2017. “High-intent traffic” represents mobile searches for nearby businesses.

20162015 201820142012201020082006200420022000199819961994 20172013201120092007200520032001199919971995
More customer interaction points
than ever with new consumer services
Print
1440
CONNECTED CARS
SOCIAL
MOBILE WEB
GPS
SEARCH
EMAIL
WEBSITE
ECOMMERCE
CRM
CONNECTED HOME
CHAT
VOICE
MOBILE APPS
MOBILE MAPS
MOBILE FIRST
AR / VR

USER INTERFACE (UI)
ARTIFICIAL INTELLIGENCE (AI)
KNOWLEDGE GRAPH
Anatomy of the new consumer service

Web Direct Channels Search, Maps, Directories Chat Voice
Digital Knowledge Management (DKM)

vs. traditional approach
Average 49% more views
in 12 months on search, maps,
and directories when using DKM
Based on a sample of 72,982 business locations in the USA and Europe, across financial services, food services, healthcare, hospitality, and retail conducted by Yext in January 2018. Examined incremental average views driven YOY over each business’s starting average. “Traditional
approach” represents strategy where no DKM strategy had been implemented.

26
Time for a quick break!
How are we doing so far?

27
See a demo of the Surefire
Cloud and discover 3 to 4
tactics our customers
have used to win online
Tuesday Thursday
Let me check
my calendar
Let’s talk on…
Want to learn more? Email marketing@surefirelocal.com

58%of consumers have used
voice search to find local
business information in the
last year alone
comScore, 2016

Web Chat Voice
Marketing HR Real Estate OperationsCMS CRM
Direct Channels Search, Maps, Directories

48
Email to get a score of your
online visibility!
marketing@surefirelocal.com

49
See a demo of the Surefire
Cloud and discover 3 to 4
tactics our customers
have used to win online
Tuesday Thursday
Let me check
my calendar
Let’s talk on…
Want to learn more? Email marketing@surefirelocal.com

50
Hey Google, who is today’s
lucky winner?
The winner of the
Google Smart Display is…
Q&A

51
HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal
Thank you!
You’ll get the recording of today’s
webinar on Monday!

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