2. Agenda
• Learning
• Theories of Learning
• Managing consumer learning through
advertisement
• Examples of different advertisement based on
Learning Theories
• Conclusion
3. Learning
• Meaning : Learning is (relatively) permanent
change in behavior as the result of
experience.
• Factors affecting learning
• Learning process
7. Social learning theory
• Social learning focuses on the learning
–that occurs within a social context.
–It considers how people learn from one
another, encompassing such concepts as
• observational learning,
• imitation, and
• modeling.
8. Cognitive Learning Theory
Discovery Learning
Jerome Bruner
Meaningful Verbal
Learning -
David Ausubel
9. Managing buying role through
advertisement
• Initiator
• Influencer
• Gate keeper
• Decider
• Buyer
• User
12. Advantage of Managing
Consumer Learning through
advertising
• Creating interest
• Positioning and Branding
• Increase in consumer base
• Marketing penetration
• Increase in Sales
13. Disadvantage of Managing Consumer
Learning through advertising
• Sometimes customization becomes difficult.
• It will be expensive.
• Wrong interpretation may occur
14. Conclusion
Managing Consumer Learning through
advertising theorist says that learning is
produced through the inter play of
• drives,
• stimuli,
• cues,
• responses, and
• reinforcement .