1. Red yeast fermented rice for
hypercholesterolemia treatment
Presented by: Sulov Saha
Mohsin Ali
Klinton Ali
Mawlana Bhashani Science & Technology University

2. Brand name: CholessTrice
(Life24 pharmacare Ltd.)
Red yeast rice
red yeast (Monuscus
purpureus) fermented
rice
containing monacolin K
cholesterol-lowering
dietary supplements

3. Cholesterol facts
High levels of LDL cholesterol (hypercholesterolemia)
lead to atherosclerosis increasing the risk of heart
attack and ischemic stroke.

5. Production procedure

6. Financial analysis
For business start up,
• Infrastructure development
Tk.1,000,000
• Laboratory equipments
Tk.1,500,000
• Machinaries set up
Tk.1,500,000
• Others
Tk.7,00,000

7. Market opportunity
Product Production
unit
Production
cost(Tk)
Sell price(Tk) Revenue (Tk)
600 mg/tablet 1 11 12 1
1st year 2nd year 3rd year 4th year 5th year
Target
customer
2000 2500 3500 6000 9000
Total
revenue
(in Tk)
7,00,000 8,75,000 1,225,000 2,100,000 3,150,000
Market
growth
25% 40% 72% 50%

8. Market competition
Products in
Bangladesh
Price(Tk)/per 30s
pack
LDL reduction
rate per 20 mg
dosage
Side effects
Atorvastatin 10 mg/tablet;
300 MRP
45% Allergic reactions, muscle pain,
liver damage, neuromascular
problem
Fluvastatin 20 mg/tablet;
360 MRP
17% Muscle pain, neuromascular
problem
Lovastatin 20 mg/tablet;
300 MRP
25% Muscle pain, allergic reaction,
abdominal pain
Rosuvastatin 10 mg/tablet;
750 MRP
50% Neuromascular problem,
allergic reactions, muscle pain,
constipation, heart burn
Simvastatin 10 mg/tablet;
450 MRP
35% Allergic reactions, muscle pain,
liver damage, diarrhea,
indigestion
Red yeast rice 600 mg/tablet:
360 MRP
28% (1.2 g) CoQ10 depletion

9. Management
General
management
Operations
Human
resources
management
Engineering and
R&D
management
Financial
management
Marketing/sales
management
Legal
management

10. Marketing strategies:
• Representative detailing
• Brochures
• TV advertising
• Scientific symposia
• Website

11. Risk analysis:
• Proper fermentation
• Muscle pain
• Increased bleeding risk
• Depletion of CoQ10
• Pregnant women
“Stay with red yeast rice, stay better.”