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What Mobile Research Can Accomplish in 15 min?

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Kris Mihalic
Kris Mihalic

What Mobile Research Can Accomplish in 15 min? Kris Mihalic User Research Friday 2008 November 7 2008, San Francisco

TechnologyBusiness
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What Mobile Research Can Accomplish in 15 min? Kris Mihalic Connected Life, Yahoo! Inc.
Lead UX researcher for all Yahoo!’s mobile products worldwide
all + worldwide = No!
sevensixfive @ flickr The truth 15 minutes
Ubiquity & Context 4.000.000.000
Ubiquity & Context 4.000.000.000
Methods for illbethesun @ flickr mobile user research? Adaptation!
Methods for illbethesun @ flickr mobile user research? Adaptation!
Mobile Mail Comparative Priorities Focus Forces ...
Great research ≠ Great outcome
Yahoo! Go Concept Study Product functionality UX improvement Team engagement
Yahoo! Go Concept Study Product functionality UX improvement Team engagement
Great research = Great outcome
Smartphone Menu Navigation Cultural constraints Technical constraints
Smartphone Menu Navigation Cultural constraints Technical constraints
Great research ? Great outcome
“Jigsaw tcp909 @ flickr falling into place” Radiohead (In Rainbows)
What Mobile Research Can Accomplish in 15 min? Kris Mihalic Connected Life, Yahoo! Inc.

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What Mobile Research Can Accomplish in 15 min?