5. SWOT ANALYSIS
a structured planning method that evaluates
those four elements of an organization, project
or business venture
used as framework for organizing and using data
and information gained from situation analysis
of internal and external environment
6. SWOT ANALYSIS
a technique credited to Albert Humprey who led a
research project at Stanford Research Institute in
the 1960s and 1970s using data from Fortune
500 companies
17. trengths
eaknesses
Internal
factors
Human resources—
staff, volunteers,
board members,
target population
Physical
resources—
your location,
building,
equipment
Financial—
grants,
funding
agencies,
other sources
of income
Activities and
practices—
programs you
run, systems
you employ
Past experiences—
building blocks for
learning and
success, your
reputation in the
community
18. pportunities
hreats
External
factors
The economy—
local, national,
international
Future trends—
in your field or
the culture
Funding sources—
foundations,
donors,
legislatures
Demographics—
changes in the
age, race, gender,
culture of those
you serve in your
area
Legislation—do
new federal
requirements
make your job
harder or easier
Events—local,
national, international
19.
20. AIMS OF SWOT ANALYSIS
to help decision makers share and compare ideas
to bring a clearer common purpose and understanding
of factors for success
to organize the important factors linked to success and
Failure in the business world
21.
22. USE SWOT ANALYSIS WHEN:
supervisor has issues
with work output
assigned to a new job
new financial year—fresh targets
seeks to improve performance
on the job
23. USE SWOT ANALYSIS WHEN:
the team has not met its
targets
customer service can be better
launching a new business unit to
pursue a new business
new team leader is appointed
24. USE SWOT ANALYSIS WHEN:
revenue, cost, and expense
targets are not being achieved
market share is declining
industry conditions are unfavorable
launching a new business venture
25. SWOT ANALYSIS ALSO REQUIRED FOR/DURING:
changing jobs
product launch
competitor
evaluation
strategic
planning
workshop
sessions
brainstorming
meetings product evaluation
personal
developmental
planning
decision making