Between arbitrariness and deterioration; a visual lecture on the charms and pitfalls of arbitrariness around us and in certain design processes. Talk by Spyros Zevelakis and Sarah Roesink Μεταξυ φθοράς και αυθαιρεσίας.

1. Ideologio, Cyprus Ictvc 2010
Spyros Zevelakis—designer
Sarah Roesink—photographer
ideologio.com

2. Between Arbitrariness
And Deterioration
Μεταξύ φθοράς και αυθαιρεσίας

3. departing from Crete
arriving in London

4. bad design or
random or
rough or
dysfunctional,
kitsch
inappropriate,
unappealing,
arrogant, crap, irrelevant
autocratic,
irrelevant,
lacking
unappealing
references,
postmodern?
naff, politically
incorrect, autocratic
insensitive, dull,
distractive,
ugly
annoying,
unfriendly, arrogant
unsustainable,
kitsch, naive,
inaccessible, outlaw
ugly, awful,

6. Form And Function
Both can be creative and inspiring.
The dysfunctional is easy to spot.
Aesthetics are harder to judge.

7. talking aesthetics

8. talking function

9. A designer tries to make an object as
naturally as a tree puts forth a leaf. He
does not smother his object with his own
personal taste but tries to be objective.
Bruno Munari, Design as Art

10. oops...

11. turn it on its head...

12. Where’s north?
no designer here

13. ‘Heads up map’ for Bristol by Meta Design
when designer breaks the convention for the better

14. when the designer gets it wrong

15. Southwark Council Recycling system
colour coding issues

17. Recycling system in other London Boroughs

19. Process
marketing focus groups decisions
“do the same as that”... “make it big”
design by committee
bad legislation

20. make it big

22. disaster

23. missing reference?
London Pubs

24. How many logos do we like?
The Bridge Hotel, London

25. The Bridge Hotel, London

26. aggressive, offensive, outlaw (Nicosia)

27. One Man’s Arbitrary Is
Another (wo)man’s Charm

32. Positive Side Of Arbitrary
Anarchy
Charm
Freedom
Creativity
Self expression
Breaking the norm/law

33. which one is more interesting?

34. vernacular charm

35. graffiti, self expression and street art

36. amusing

37. the camel-horse. poor thing!

38. Please Contribute
Lets capture charming and failing arbitrariness:
http://www.flickr.com/groups/arbitrary/

39. Thanks
ευχαριστούµε
ideologio.com
studio@ideologio.com