Live streaming provides several benefits for businesses including: reaching a wider audience at lower costs than traditional video due to decreased equipment and infrastructure prices; generating more exposure for announcements, training, and brand awareness; allowing companies to share breaking news in real-time through social media to engage customers; and helping to increase revenue through online and in-person merchandise sales while also garnering valuable feedback from viewers.

1. 5 Reasons Why You Should Be Thinking About
Live Streaming
1- Fits All Size of Wallets: The streaming industry has caused a massive slump in
prices. Due to the advancement of technical innovation in cameras, network hardware,
storage and distribution bandwidth, the industry itself is attempting to upgrade its
infrastructure to help collapse prices and increase usage.
2- More Exposure: You can reach a wider target audience with live video streaming.
Classes related to training, make live announcements, product information, host conferences
or even spread awareness of your brand can be conducted live and reach a huge target of
audiences with lesser expenses compared to traditional video production.
3- Share Breaking News: Your customers are more likely to be thrilled with a tweet
from the CEO of the brand they love than a well-crafted press release.Social media tools can
be used to further garner feedback and promote your brand and the values you stand for
through commercial video production.
4- The Revenue Graph goes up: Live streaming has become much easier since the
equipments cost less and the technology has vastly improved. You get to sell merchandise in
person and even online!
5- They help with Garnering much-needed Feedback: Social media has ensured
that live stream events needn’t be a one way street. Consumers can respond to your video
via their social media live or review them later.
Article Source:
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