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        DOMINO’S              ONLINE  MARKETING    		CAMPAIGN       PRESENTED BY    JENNIFER STUARD
ESTABLISHED 1965 YPSILANTI, MI
TOUGH “Boring,   artificial,    imitation of   what pizza can be.” CRITICS
NEW PIZZA NEW CAMPAIGN
DOMINO’S CURRENT ONLINE PRESENCE
TARGET SOCIAL NETWORKING SITES
KEYWORD PIZZA PIZZA SPECIAL PIZZA COUPONS PIZZA DELIVERY NEAREST PIZZA DOMINOS BEST LOCAL PIZZA CLOSEST PIZZA SEARCH
TELL US YOUR PIZZA STORIES
LINKEDIN & DIGG                  2.5% EACH BUDGET BY FACEBOOK 15% FOURSQUARE 10% WEBSITE 5% TWITTER 10% YOUTUBE 15% GROUPON 5% BLOG 10% FLICKR 10% GOOGLE ADWORDS 15% THE SLICE
MEASURING SUCCESS HOW DO WE STACK UP?

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