1. STOCKBOX
NEIGHBORHOOD GROCERY
Stockbox is the new
neighborhood grocery.
We invest in
communities, so that
good food and
relationships can thrive.
2. centralization of food resources
We have a problem with food access in this country. We have a
lot of grocery stores, but they are concentrated in more dense and
affluent hubs, which means some communities have easy access
to fresh food and a choice in experience and price…
3. food deserts and social equity
…While others must travel a longer distance or instead rely on
local resources, like convenience stores, to fulfill basic food
needs. In fact, across the U.S. more than 23 million people live
in a food desert.
4. the Stockbox alternative
Stockbox responds, by placing small stores across cities to
provide easy access to the fresh foods we purchase most often.
5. TheStockbox alternative
the Stockbox alternative
Our micro groceries are bright and inviting. Staff are hired from
the community and offer a helpful, engaging experience. And
community outreach enables us to demonstrate our local
investment.
6. customers & community
Before Stockbox, our customers traveled outside the community
to shop, because local resources were either uninviting or
disconnected from their real food needs. They now shop at
Stockbox because they can find the food they want, at a price
they can afford, and with an experience they can feel proud of,
where they live.
7. competitive advantage
Stockbox can fit where big stores can’t. We offer a level of
engagement convenience stores won’t. And we have a model
that enables us to reduce costs; increase efficiencies; and
curate the most profitable items in a typical grocery, all in aid of
keeping prices accessible.
8. getting to scale
Summer 2011: Launched prototype store in a
shipping container, for 2 months.
Summer 2012: Opened first store in South Park
neighborhood, which expanded on lessons
learned from prototype.
Summer 2013: Second store opens in First Hill
neighborhood of Seattle.
9. getting to scale
Break-even for
Stockbox hits in
2015, with our fifth
store.
Ramp-up, revenue, and expenses 2013-2016 (excluding SG&A)
10. getting to scale
Years 1-5: By Year 5:
By Year 10:
Launch regional Expand into
National
chain of stores another U.S.
Expansion
in Seattle area. city
11. fundraising to date
Kickstarter, $22, Healthy Foods UW Business
000 Here, $25,000 Plan
Echoing Herbert B $1
Competition,
Green, $45,000 Jones
2,500
Foundation, $2
5,000
Charitable
Contributions, $
Since
100,000 launching, Stockbox
Bank
loan, $50,000
has raised almost
$850,000
Convertible
Note, $550,000
12. impact metrics
people # of local residents hired
product
% of inventory that is
locally sourced
experience
# of community events
hosted/supported
13. management & team
Carrie Ferrence, CEO
• 4th gen corner store owner
• 7 years retail management
• 10 + years strategic planning
• 10 + years community
development
Jacqueline Gjurgevich, COO
• 9 + years at Marriott
• Revenue strategy
• Sales & event planning
• Inventory management
Jim Wheat, Area Grocery Manager
• 30+ years in retail development Ryan Ceurvorst, Marketing Mngr
• Former President of Paperzone • 7+ years in marketing & graphic
• Retail veteran for Eddie design
Bauer, Westminster Lace, and • Interior design and retail planning
Quimper Mercantile • Operational strategy and
communications
14. management & team
Non-Profit Partners: Inventory:
Business Advisers: Design:
John Castle, Univ. of Washington Story Trading (Amazon Fresh)
Amber Ratcliffe, Carena Mark Wolf, architect
Jon Kroman, Jon Kroman Law
Alan Van Boven, Supply Chain Consultants:
Visions George LeBlanc , Charlie’s Produce
Laura Yurdin, Brand Strategist Guillaume Wiatr, People Firm
Michael Swanson, Coldwell Banker
15. word is getting out
“A solution…Stockbox brings
more than just produce to
neighborhoods without fresh
food. It’s an entire grocery store -
in miniature.”
Fast Company
16. STOCKBOX
NEIGHBORHOOD GROCERY
Stockbox goes where
grocery stores can’t and
stocks the food convenience
stores won’t.
www.stockboxgrocers.com
