1. The First and Only Reusable
Take-out Container Service
Laura Weiss
GO Box Founder
laura@goboxpdx.com
971-212-9870
www.goboxpdx.com

2. The Problem…Disposables
Food carts in downtown Portland use
~60,000 disposable containers every month
Millions of clamshells are used and
thrown away every day in the U.S.,
creating tons of highly-processed plastics
designed to go straight to the landfill
GO Box Think Beyond Plastic - Innovation Competition 2

3. The Solution… Reusables
• GO Box provides clean, reusable to-go containers
as a service to food vendors and their customers, and
a system for managing the returns.
• Individuals and businesses subscribe to GO Box to
reduce waste and guilt!
Total Disposables Avoided
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
2011 2012 2013 2014 2015
GO Box Containers
GO Box Think Beyond Plastic - Innovation Competition 3

4. Customers and Revenue
Office and Building
Vendors Subscribers
Managers
• Food vendors who offer • Individuals who want to reduce • Businesses that want to reduce
take-out waste and guilt from take-out waste and green their
meals organization
• Over 60 vendors • Over 1300 subscribers • 14 participating businesses
• Pay $0.20 for each GO Box used • Purchase GO Box subscription • Purchase $75/month Corporate
• Sell GO Box subscriptions to for $12/year from a GO Box Plan
individuals, earn $2/sale vendor • Includes drop box and
• Display GO Box point of sale • Receive a GO Box token customized pickup service
marketing materials and signs redeemable at participating
vendors
Most
Profitable
GO Box Think Beyond Plastic - Innovation Competition 4

5. How the GO Box Service Works
Individuals: GO Box:
• Picks up used containers
• Washes them in a commercial
kitchen
• Returns them clean to vendors
• All by bicycle!
GO Box Think Beyond Plastic - Innovation Competition 5

6. Marketing and Sales Strategy
Our growth strategy will focus on increasing Corporate Plan sales
due to high profitability and volume subscriber acquisition.
Value Proposition Marketing Channels Costs
Office and Building Demonstrate your • Prospects identified by • Time - two
Managers commitment to proximity to vendors, hours/business to
(Corporate Plan) sustainability by helping interest in green present offering, answer
your employees reduce initiatives and number of questions, set up
to-go container waste GO Box subscribers at agreement (50%
the company conversion rate)
Vendors With GO Box, your • Vendors reached via face • Time - one
customers can get their to face communication hour/vendor to pitch
meal in a reusable • Free promo materials to and get account set up
container and you use display on site (85% conversion
fewer disposables, reduce rate)
garbage and lower your • $2 commission per new
costs subscription sold
Subscribers Reduce the trash from • Point of sale marketing at • Flyer design and
your take-out meals vendors printing
• Word of mouth • Time - media outreach
• Social media and earned (no paid advertising to
press date)
GO Box Think Beyond Plastic - Innovation Competition 6

7. Competition
Status quo (primary competition)
• Existing disposable containers are easy, free to
customers and convenient
People using their own containers
• Eco-conscious consumers sometimes bring their own
containers to vendors
• Officially against health code rules
Food service providers
• Some large cafeterias use reusable clamshells to reduce
waste on site
• Not available to the general public
GO Box Think Beyond Plastic - Innovation Competition 7

8. The GO Box Team
Laura Weiss, Founder and Owner
After completing her MBA in Sustainable Business, Laura decided
to combine her passion for sustainability with her nearly 30 years
of experience in environmental policy and her food service
industry experience with Aramark to launch GO Box.
Advisors
• Jed Lazar: Owner and Founder, Soupcycle
• Franklin Jones: Owner and Founder, B-line Sustainable Urban
Delivery
• Jonathan Poisner: Strategic Consultant
• Liz Feldman: Business Advisor, PSU Business Outreach Program
• Eliza Michiels: Co-founder, Stockbox Grocers
• Amy Hillman: Sales Manager, ECOtality
• Jonath Colon, Business Development Coordinator, Hispanic
Metropolitan Chamber
GO Box Think Beyond Plastic - Innovation Competition 8

9. Financials
GO Box is currently self funded.
Additional capital will be used to fuel growth and scale.
Go Box Proforma Income Statement Summary
2011 2012 2013 2014 2015
Total Revenue 14,040 30,868 83,170 187,120 371,600
Total Operating Expenses 780 6,710 26,490 43,080 58,080 Key Assumptions
Gross Margin $13,260 $24,158 $56,680 $144,040 $313,520 • Subscription prices will
Gross Margin% 94% 78% 68% 77% 84%
increase y/y
Total Expenses 8,760 8,220 11,110 14,290 15,280 • Pickup & delivery are the
EBITDA $4,500 $14,340 $45,570 $129,750 $298,240
main drivers of
Disposables Avoided 6,650 23,350 55,760 102,570 163,780 operational costs
(Running Total)
• Total Revenue does not
Revenue Breakdown include future licensing
2011 2012 2013 2014 2015 deals
Vendors 38 68 78 88 98
Vendor Revenue $1,408 $3,292 $6,482 $11,703 $15,303
• Subscriber Revenue
% of Total Revenue 10% 11% 8% 6% 4% includes new and
recurring subscriptions
Subscribers 835 1,500 2,700 3,900 5,100
Subscriber Revenue $6,946 $11,336 $24,198 $46,024 $82,730 • Other Revenue includes
% of Total Revenue 49% 37% 29% 25% 22% special events, catering
events and sales of ad
Corporate Plans 10 23 47 87 147
Corporate Revenue $1,110 $10,027 $43,740 $115,920 $252,900 space on tokens
% of Total Revenue 8% 32% 53% 62% 68%
Other Revenue $6,213 $8,745 $13,469 $20,671
GO Box Think Beyond Plastic - Innovation Competition 9

10. Sustainability
Product - GO Box Containers
• Durable #5 polypropylene plastic
• Can be reused up to 500 times, then
recycled
Operations
• All printed materials use 100% post-
consumer recycled, chlorine-free stock
• Bamboo drop boxes and liner bags are
made locally
• All pickup and delivery is done by bicycle,
a carbon-free mode of transportation
• Washing is done by partner organizations,
including a social service group that uses
GO Box washing as a job training program
GO Box Think Beyond Plastic - Innovation Competition 10

11. Accelerating Growth
Since July 2011 launch, GO Box has:
• Attracted over 1,300 subscribers
and 60 vendors in downtown Portland
• Eliminated the use of over 15,000
disposable containers
• Won the 2012 City of Portland
BEST Award for Sustainable Services
• Featured on NPR, Treehugger, the Portland Tribune
and over a dozen more media outlets
• Developed licensing agreement for expansion to
other cities in response to multiple inquiries
$50k would be used to:
• Hire a part-time sales director to increase revenue
from Corporate Plan and drive new subscriptions
• Develop a mobile app to manage subscriptions and
renewals (in place of tokens)
• Accelerate growth and scale in Portland
GO Box Think Beyond Plastic - Innovation Competition 11