course materials

1. Capella University Contemporary Business Challenges Discussion
Question DescriptionDiscussion #2Area of InterestPreparationThis last unit asks you to
select one area of interest to you from Unit 2, Business Structures, through Unit 9, Business
Strategy Concepts. Based on your selected unit, research contemporary business challenges
(within the last 12 to 18 months) that would be of value for a DBA research
project.DiscussionWhat were some of the main concepts presented and discussed from the
unit you selected? This is the opportunity to refresh and expand on the concepts presented
and discussed by your peers.What business challenges did you uncover based on the
articles you researched? Why would researching this challenge area be of value?Your
discussion post should be a minimum of 350 words and incorporate your researched
articles.Response GuidelinesRead all posts and respond to at least two other learners. Your
responses must be at least 50 words in length and strive to extend the dialogue and
analyses with related content.Learning ComponentsThis activity will help you achieve the
following learning components:Identify perspectives.Develop personal learning self-
development, and self-knowledge.Demonstrate critical thinking.ResourcesThe Business
Model Canvas | Transcript.THE BUSINESS MODEL CANVAS1. VALUE PROPOSITIONSWhat
are the critical needs?What value do we deliver?What bundles of products/services?What is
the minimum viable product?2. CUSTOMER SEGMENTSWho do we help?Who are most
important?What are customer personas?3. CHANNELSHow does our product/service get to
the customer?Which channels to reach which customer segments?Physical and/or mobile-
web?4. CUSTOMER RELATIONSHIPSHow do we get, keep, and grow customers?How do we
interact?What does the target segment expect?What customer touch point? Social Media?5.
REVENUE STREAMSFor what value are customers willing to pay?What revenue model
strategy?Pricing strategy? How much does each revenue stream contribute?6. KEY
RESOURCESWhat key resources do our value propositions require?Finance? Physical?
Intellectual? Human?7. KEY PARTNERSWho are the key partners and suppliers?What do we
need from them?What key activities do they perform?8. KEY ACTIVITIESWhat key
activities-processes to our value prositions require?Production? Supply chain?
Management? Customer relationships?How do we do it?9. COST STRUCTUREWhat are the
most important costs of the business model?Which resources are the most
expensive?Which keys activities are most expensive?