Learn the marketing process that makes growth predictable

1. !
The Answer to: How to
Build a Growth Team
Brought to you by:
Samuel J. Woods
Growth Marketing Consultant
samueljwoods.com / @heysamwoods
linkedin.com/in/samueljwoods
If your work revolves around increasing leads and
sales, the struggle is not about “If” you should use
high-growth marketing, but more about “When”
you should.

2. SOLAR"
The “When” of Growth Depends
On Your Business State
Do You Know Yours?
• For a business owner or someone in charge of
marketing, this basic idea that your business finds
itself in a general stage or phase of growth, is
tremendously valuable for plotting your next
marketing move.
• Where your business is, and where it intends to go,
dictates not only your strategies, but your timing as
well.
!

3. SOLAR"
The Model To Help You Map Where You Are &
What To Do Next

4. SOLAR"
• Your business, and mainly your products, will
be shifting in and out of these “states”
throughout the “lifetime” of your business
• For you, this means that each “state”
represents your attempts to most effectively
match internal capacity and process with
external customer or market demand.
!

5. SOLAR"
What then is the 80/20, the
simple list, of what you should
be doing in each state?
!

6. SOLAR"
?
“What marketing should I do in each
state?”
“When should I build and use a
Growth Team?”
!

7. SOLAR"
Whenever you’re asking yourself what
marketing you should deploy and when you
should build a “growth team”, you always
need to consider three things:
1.What “phase” is your business in?
2.What are you trying to accomplish?
3.What are you existing capabilities?
!

8. SOLAR"
In The The Seed / Startup Phase,
You Need: Traction Marketing
• If you’re a Startup who’s not yet reached
sustainable Product/Market Fit, you need to
executive on Traction Marketing strategies
only and find those customers or users fast.
• Your whole team might only consist of just
one “growth hacker”, along with any creative
or data support in the form of contractors.
!

9. SOLAR"
Startup / Seed Phase

10. SOLAR"
If You’ve Found Product + Market Fit,
Then You Need: Growth Marketing +
Build Growth Team
• When you’ve hit Product/Market Fit, you
double-down on high-velocity strategies
focused on capitalizing on the channels you’ve
uncovered.
• The idea is to discover tactics for acquisition
through experimentation. Your Growth
Marketing consists of focused campaigns that
tend to bias Acquisition, Activation and
Retention more than anything else.
• Now is the time to capture knowledge and put
in place systems, as well as making your first
full team member hire.
!

11. SOLAR"
Growth / Build Phase

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If You’re Achieving Growth,
Then You Need: Brand
Response Marketing
• Now and only now do you add “brand
marketing” elements to the mix.
• It’s important to maintain the “growth
mindset” for every campaign you run.
• It’s much better to foster a “culture of growth
hacking” in your growing marketing
department.
!

13. SOLAR"
Build / Established Phase

14. SOLAR"
In The Expansion And/Or New
Product Marketing Phase, You
Need: Growth Marketing & Team
• In this phase, your business is best served
by using Growth Marketing for expansion
projects and/or a new product.
• For your Growth Team, this should be a
separate, dedicated team consisting of 2-4
specialized team members who are
exclusively focused on these activities.
!

15. SOLAR"
Expansion Phase

16. SOLAR"
If You’ve Reached A Maturity
Phase, Then You Need: Brand
Corporate Marketing
• You need Brand Corporate Marketing, which are
“traditional” campaigns, such as TV ads, brand-
focused advertisement, thought-leadership, and
primarily about branding.
• Keep a dedicated team (apart from your
traditional team) that maintains experimentation
and testing on any new channels or platforms
that are created.
• It’s vital for the continued success for you to
keep trying new avenues for acquisition and
capturing market share. If you go stale, you will
lose to competitors.
!

17. SOLAR"
Maintain / Maturity Phase

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A few observations:
• The focal point and key to P/M Fit, Traction, and
marketing throughout different states is your
Buyer. Your Buyer is the thread and anchor in a
sea of change. Everything you do revolves around
aligning with your Buyer.
• As much as you’re managing internal state
changes, once you realize that you’re also
managing and influencing state changes with your
Buyer, new possibilities for creativity, ideas, and
execution opens up.
• Your ability to beat competition is relate to how
well you stay agile and adjust to change.
!

19. SOLAR"
Building A Growth Team At
The Right Time, For The
Right Reasons
Timing, in that you understand what trajectory
your company is on, and what the trends are.
Context, as in having an astute awareness of
what phase your business is in.

20. Your Next Step∠
Help you develop your "Ideal
Buyer Profile", based on
research, and walk you through
how to gain deeper insights into
your Buyer.
STEP 1 ∠
Spy on your competitors and
create your Competitor Profile
sheet, so you can swipe, pivot
and hustle your way to better
messaging, channel strategy and
differentiation.
STEP 2 ∠
Design and develop your Sales
Process and make sure it
aligns with their Buying
Process. This clarity alone can
double your leads and sales
within weeks.
STEP 3 ∠
Finally, modify and customize your
own Growth Process -- a full system
for deploying growth campaigns that
will yield more leads and sales. You'll
walk away with 2 full campaigns and
the process for crafting more.
STEP 4 ∠
>> ATTENTION: LIMITED TIME OFFER <<
GET YOUR OWN GROWTH MARKETING PROCESS DESIGNED
& DEVELOPED (FREE, NO OBLIGATION)
You could start on the path to exponential, sustainable
and predictable growth within weeks. Get your own
Process for FREE, with no obligation or pitch.
Claim Your Spot Now, Learn More:
bit.ly/GrowthProcessDiscovery

21. “Hey, I’m Samuel J. Woods, nice to meet you!”
I’m a Growth Marketing Consultant, specializing in helping B2B
businesses develop and optimize growth funnels that predictably
generate more leads and sales.
More specifically, I help Founders, CEO’s, VPs of Marketing/Sales, CMOs,
and Marketing Managers develop systems,
teams, and campaigns that yield exponential and disproportionate
results from their efforts.
@HEYSAMWOODS $ % &
WHO IS SAMUEL J. WOODS?