KIWA Digital in the Maori Economy
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Synopsis of the opportunity for KIWA Digital in the new Maori Economy
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KIWA Digital in the Maori Economy
Editor's Notes
- Title Slide
- Mihi … Tei Hei Mauri Ora Te mea tuatahi Te wehi te matua nui e te rangi Te whare e tu nei E marae kei waho nei Tena korua, tena korua, Firstly The Breathe of Life Spirit of the great father in the sky Greetings to the big house (the building in which we stand in or beside) Greetings to the surrounding land Greetings to you both Tena Koutou I o matou tini mate Haere, haere, haere ki te po E nga tini ora i roto tenei whare Kua tae mae nei I tenei wa Tena koutou, tena koutou, tena koutou, tena koutou katoa Greetings to the those who have past away Farewell as you move to the next world Greetings to the living spirit inside this building/house, to you the people in this building/house Greetings, greetings, greetings to all He mihi nui ki a koutou ki nga Kaumatua I runga I te taumata Mihi mai, mihi mai, mihi mai Tena ra koutou katoa Thank you to the speakers Abundant greetings to you all
- 5 areas of insight
- Les Mills is an NZ example of global business success Started as a small business in New Zealand and became a international B2B brand distributed in over 105 countries and experienced by over 5 million people a week They became successful by developing and licensing a model based on synching music and exercise and training rockstar teachers – a quality assurance group fitness experience This is something most operators have their own freestyle version of… essentially we were convincing them to purchase ”a better version of themselves” Very challenging in the beginning to engage, influence and convince Prechoreography X Barbell Training in an aerobic studio X Licensing X New Zealand ? How did we overcome these obstacles? Daniel Pink talks about… Attunement, Buoyancy ect… So we applied these with Product - Results People – Passion, Warrior-like Ongoing Innovation Insights Value Add
- Cultural insights Through the experience with Les Mills working on 4 continents we identified some key insights Health and Fitness needs and wants are universal. Everyone wants to be healthier Language plays a significant role in first impressions and consumer experience Old works versus New World thinking ie EU versus USA Purpose, Autonomy and Mastery outweigh money as complexity of role increases Its becoming less about ethnic culture differences and more about age differences
- Personal insights- Some key learning’s from building a global business Be the brand or put someone consumer facing who is Passion and purpose are critical to motivation To scale you needs process and systems Map the “customer” journey… increase the stickiness of the self service channels, arm frontline to ward off subsequent calls, experience engineering, frontline power Sustainability is a mix of service and constant innovation Customer service about being easy to do business with not delighting customers Customer loyalty is driven by the sales experience (53%) Everyone is in sales. 1 in 9 people are in formal roles, the other 8 spend 40% of their time in non sales roles selling by influencing If you are franchising, slow deliberate selection of partners is critical, otherwise own the distribution channel100%. Check values alignment. Research, research research.
- New area for me personally… Exciting to observe economic, social and cultural growth in Aotearoa What are the 2020, 2030, 2040 and 2050 goals? Important to position clearly to the market what is the Maori component of the business proposition ie Ownership, Leadership, Management, Marketing, Product, Cultural Experience As you move toward the experience end of continuum authenticity of Tikanga and Te Reo become highest driver of performance which by implication means staff recruitment, training and retention. At the other end of the continuum governance becomes the highest driver of performance which by implication means focus on principles, process, due diligence and staff recruitment, training and retention. Worth considering what are the risks using this branding phrase with the wider NZ public and business community. Does it semantically infer exclusion of Non Maori?
- Recap of 5 areas
- Recap
- Recap
- Title Slide