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1. Tuesday26th
September2017
Quality street analysis
LO:
 To be able toanalyse the qualitystreetadverts
 Framing and composition
 Use of colour
 Use of two women inlove
with one man
 The language used within
the advert
Anchorage – is whenapiece of
mediausesanotherpiece of
mediatoreduce the amountof
connotationsinthe first.
Therefore allowingthe audience
to interpretitmuchmore easier
The male gaze theory
LO:
 To understandandapplythe male gaze theory.
Starter:
I thinkthe secondone isfake because it’sthe onlyone thatisn’tinthe Christmasspirit.Thisis
causinghowthisadvertis FAKE.

2. What might the dilemmabe that the advert refersto?
The dilemmafor the quality streetadvert is that the women are referringto the man saying ‘ who
are you going to choose
The male gaze is the way in which the visual arts and literature depictthe
world and women froma masculinepoint of view, presenting women as an
object of male pleasure.
The phrasemale gaze coined by feminist film critic Laura Mulvey in 1975.