presentation I gave on June 19th at NLab Social Networks Conference in Leicester looking at what small business could learn from Microsoft's experiences with social networking
12. When you do the feedback form,
remember that you saw a
Microsoft presentation with the
Google logo in it and an iPod :)
13.
14.
15. Gratuitous Statistics Slide
• 70% of small businesses have a website
– 60% (1-10 employees) , 81% (10-50 employees)
• 2 out of every 10 small businesses websites do not
have company contact details or product/ service
information.
• Only 15% have e-commerce functionality
• 51% use their website for marketing
• Monthly website updates are the most common for
small businesses
20. “It’s been a great way to
communicate with our
customers – and for them,
more importantly, to
communicate with us. It just
touches people more”
Steve Ballmer
“You are letting people have
a sense of the people here.
You’re building a connection.
People feel more a part of
this”
Bill Gates
21. Steve Clayton
Geek in Disguise
http://blogs.msdn.com/stevecla01
stevecla@microsoft.com
+44 7802 882 622
22. Steve, I am now beginning to enjoy Microsoft. Previously I , and I
suspect millions of others, perceived MS as a leviathan without a
heart. No pulse or warmth. Not a human in sight except Bill in
front of a cold global software assembly plant staffed by
humanoids. By blogging, you and your colleagues have opened
up MS to reveal that the innards are indeed made up of warm,
people with hearts, with families, have smiles and wow, you do
have senses of humour! This is incredible. Who'd have thought
that a corporation like MS was human after all!? We do now. All
because you are engaging with us at our level and this is a
conversation I relate to and like very much. I hope many more do
too.
23.
24.
25.
26.
27.
28.
29.
30. Credits & Inspiration
• Cartoons by Hugh MacLeod: www.gapingvoid.com
• Images from iStockPhoto: www.istockphoto.com
• Inspiration from:
– Seth Godin sethgodin.typepad.com
– Tara Hunt www.horsepigcow.com
• That funky reflection thing: learn to PPT
• Get this deck: www.slideshare.net/stevecla
31. Steve Clayton
Geek in Disguise
http://blogs.msdn.com/stevecla01
stevecla@microsoft.com
+44 7802 882 622
Twitter @stevecla