SlideShare a Scribd company logo
Dr. Stella Lee, Paradox Learning Inc.
Training Industry Conference and
Expo
June 22, 2022
Photo by Peter Fitzpatrick on Unsplash
Post COVID
EdTech
Landscape – The
good, the bad,
and the ugly
My motivation for this talk
Let me start with a story or
two…
Photo by Kei on Unsplash
Why should
YOU care?
Photo by Tachina Lee on Unsplash
Photo by Tachina Lee on Unsplash
Why should YOU
care?
• It is a huge and rapidly growing
market - EdTech nearly double in
expenditure between 2019
($163b) and 2022 ($295b)
• It has the potential to transform
learning and development for
better
• It will ultimately become your
problem without your input
Current Educational
Technology
Landscape
A constantly changing
and confusing market
Photo by James Wheeler on Unsplash
Source: HolonIQ
Source: HolonIQ
following types of
technologies
By Systems
Related/Adjacent
to Education
By Educational
Systems
By Educational
Purpose
By Hardware By Innovative
Technologies
• Learning
Management
Systems (LMS)
• Learning Experience
Platforms (LXP)
• Collaboration
Platforms
• Talent Management
Systems (TMS),
• Smart Classrooms
• Laptop Classrooms
• E-learning Authoring
Tools
• Content curation and
library
• AI
• VR/AR/MR
• Blockchain
Photo by Tachina Lee on Unsplash
EdTech – The
Good
• Fast growing thanks to
COVID
EdTech Unicorns – 18 newcomers in 2021
alone
Source: Holon IQ
Photo by Tachina Lee on Unsplash
EdTech – The
Good
• Fast growing thanks to
COVID
• There is a lot of products in
the market, a competitive
landscape
Just within the LMS Market, there
are over 785 systems out there
LMS
Source: Paradox Learning
Photo by Tachina Lee on Unsplash
EdTech – The
Good
• Fast growing thanks to
COVID
• There is a lot of products in
the market, a competitive
landscape
• More niche products/also
more one-for-all solutions
There is something for everyone…
Upskilling
Professional
apprenticeship
Gamified learning
All-in-one
solution Content library
Marketing and
selling content
Photo by Anandu Vinod on Unsplash
EdTech – The Bad
• Constant technology change
requires constant upskilling
According to Emerald Works’
2022 Back to the Future
Report:
39% of L&D respondents believe
that L&D is ‘overwhelmed &
under-equipped.’
Source: Mindtools for business
Photo by Anandu Vinod on Unsplash
EdTech – The Bad
• Constant technology change
requires constant upskilling
• Snake oil – exaggerated
claims, not grounded on
learning
Source: CNBC
Source: AI Business
Photo by Jonas Kaiser on Unsplash
EdTech – The Ugly
• Black box algorithm -
potentially de-motivate
people and cause harm
Black box algorithm
Source: https://medium.com/swlh/explainable-ai-making-sense-of-the-black-box-32ebf2d16c61
Black box algorithm
Source: https://fuzhenzhuang.github.io/recsys.html
Photo by Jonas Kaiser on Unsplash
EdTech – The Ugly
• Black box algorithm -
potentially de-motivate people
and cause harm
• Ethical and privacy violation –
during COVID, surveillance tech
sales went up 200% between
March – May 2020 alone
Source:
https://www.zdnet.com/article/microsoft-365s-
productivity-score-its-a-full-blown-workplace-surveillance-
tool-says-critic/
Source:
https://www.geekwire.com/2020/microsoft-will-remove-user-names-
productivity-score-feature-privacy-backlash/
Emerging
Trends
Photo by Joanna Kosinska on Unsplash
1. Ed tech companies have adapted
their business models to the
changing market demands
2. Recession will increase demand
for learning/reskilling and micro-
credentials
3. Historical lack of learning
investment/legacy systems will
slow the growth
4. Increased need to have new
learning models for a deeper
learning experience
Where do you stand?
Vision &
Need
Measuring
outcomes
Who are your
learners?
What motivate them
to learn? What are
their competencies?
L&D’s
motivation and
competence
Who are your L&D
people?
What motivate them
to be in L&D? What
are their
competencies?
Infrastructure
and devices
Technology readiness
Do you have the
appropriate and
adequate infrastructure
and devices in place? If
not, what does it take to
get there?
Impact of use
Does the tool truly
improve learning
and support
performance? Are
the objectives
achieved?
Learners’
motivation and
competence
Problem
definition
What business
problems you
need to solve with
EdTech
solution/s? What
are your
objectives?
Thanks
!
Connect with me:
▫ https://www.linkedin.com/in/stellal/
▫ stella@paradoxlearning.com
Photo by Igor Kyryliuk on Unsplash

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Post-COVID EdTech Landscape

  • 1. Dr. Stella Lee, Paradox Learning Inc. Training Industry Conference and Expo June 22, 2022 Photo by Peter Fitzpatrick on Unsplash Post COVID EdTech Landscape – The good, the bad, and the ugly
  • 2. My motivation for this talk Let me start with a story or two… Photo by Kei on Unsplash
  • 3. Why should YOU care? Photo by Tachina Lee on Unsplash
  • 4. Photo by Tachina Lee on Unsplash Why should YOU care? • It is a huge and rapidly growing market - EdTech nearly double in expenditure between 2019 ($163b) and 2022 ($295b) • It has the potential to transform learning and development for better • It will ultimately become your problem without your input
  • 5. Current Educational Technology Landscape A constantly changing and confusing market Photo by James Wheeler on Unsplash
  • 8. following types of technologies By Systems Related/Adjacent to Education By Educational Systems By Educational Purpose By Hardware By Innovative Technologies • Learning Management Systems (LMS) • Learning Experience Platforms (LXP) • Collaboration Platforms • Talent Management Systems (TMS), • Smart Classrooms • Laptop Classrooms • E-learning Authoring Tools • Content curation and library • AI • VR/AR/MR • Blockchain
  • 9. Photo by Tachina Lee on Unsplash EdTech – The Good • Fast growing thanks to COVID
  • 10.
  • 11. EdTech Unicorns – 18 newcomers in 2021 alone Source: Holon IQ
  • 12. Photo by Tachina Lee on Unsplash EdTech – The Good • Fast growing thanks to COVID • There is a lot of products in the market, a competitive landscape
  • 13. Just within the LMS Market, there are over 785 systems out there LMS Source: Paradox Learning
  • 14. Photo by Tachina Lee on Unsplash EdTech – The Good • Fast growing thanks to COVID • There is a lot of products in the market, a competitive landscape • More niche products/also more one-for-all solutions
  • 15. There is something for everyone… Upskilling Professional apprenticeship Gamified learning All-in-one solution Content library Marketing and selling content
  • 16. Photo by Anandu Vinod on Unsplash EdTech – The Bad • Constant technology change requires constant upskilling
  • 17. According to Emerald Works’ 2022 Back to the Future Report: 39% of L&D respondents believe that L&D is ‘overwhelmed & under-equipped.’ Source: Mindtools for business
  • 18. Photo by Anandu Vinod on Unsplash EdTech – The Bad • Constant technology change requires constant upskilling • Snake oil – exaggerated claims, not grounded on learning
  • 21. Photo by Jonas Kaiser on Unsplash EdTech – The Ugly • Black box algorithm - potentially de-motivate people and cause harm
  • 22. Black box algorithm Source: https://medium.com/swlh/explainable-ai-making-sense-of-the-black-box-32ebf2d16c61
  • 23. Black box algorithm Source: https://fuzhenzhuang.github.io/recsys.html
  • 24. Photo by Jonas Kaiser on Unsplash EdTech – The Ugly • Black box algorithm - potentially de-motivate people and cause harm • Ethical and privacy violation – during COVID, surveillance tech sales went up 200% between March – May 2020 alone
  • 27. Emerging Trends Photo by Joanna Kosinska on Unsplash 1. Ed tech companies have adapted their business models to the changing market demands 2. Recession will increase demand for learning/reskilling and micro- credentials 3. Historical lack of learning investment/legacy systems will slow the growth 4. Increased need to have new learning models for a deeper learning experience
  • 28. Where do you stand? Vision & Need Measuring outcomes Who are your learners? What motivate them to learn? What are their competencies? L&D’s motivation and competence Who are your L&D people? What motivate them to be in L&D? What are their competencies? Infrastructure and devices Technology readiness Do you have the appropriate and adequate infrastructure and devices in place? If not, what does it take to get there? Impact of use Does the tool truly improve learning and support performance? Are the objectives achieved? Learners’ motivation and competence Problem definition What business problems you need to solve with EdTech solution/s? What are your objectives?
  • 29. Thanks ! Connect with me: ▫ https://www.linkedin.com/in/stellal/ ▫ stella@paradoxlearning.com Photo by Igor Kyryliuk on Unsplash

Editor's Notes

  1. Disclaimer: I am not affiliated with nor I endorse any edtech companies during this presentation. Examples are mentioned for illustration purpose only.    
  2. Motivation for this webinar: decisions about ed tech selection and evaluation often are driven by IT, but L&D are the ones using them and creating and implementing learning programs with these tools, we have to get more informed and be able to participate in the selection process.
  3. Not just north America, but many companies from each region of the world. These are not the comprehensive list, just most promising.
  4. Not just north America, but many companies from each region of the world. Asia is the fastest growing.
  5. It is not always clear-cut, many overlapping areas. For example, many LMS now offers content and has LXP functions, or authoring function.
  6. We had pretty much gone past the conversation of “why do we need edtech” to how and what we need to do to select and implement edtech
  7. EdTech has seen 38 unicorns (startups that are valued $1B or above via a venture fundraising around) so far, with 18 joining in 2021 alone.
  8. I would say 70% of them would have very similar functions – customer service and usability are two differentiators after pricing.
  9. There is something for everyone – it covers every market segment
  10. Companies make conflicting claims about their products, many products have overlapping functionality and it is not always clear what different product types mean
  11. We are also overwhelmed with all the data we collected and trying to make use of them. At the same time, we feel under-equipped to do so.
  12. Companies make conflicting claims about their products, many products have overlapping functionality and it is not always clear what different product types mean
  13. Companies just want to take advantage of the AI hypes Third-party analytic sites are often responsible for the classification Startups that claim to work in AI attract between 15 and 50 percent more funding compared to other companies.
  14. The issue was raised by Wolfie Christl, a researcher with Austria-based digital rights non-profit Cracked Labs.  Highly arbitrary metrics that will potentially affect employees’ daily lives
  15. The issue was raised by Wolfie Christl, a researcher with Austria-based digital rights non-profit Cracked Labs.  Highly arbitrary metrics that will potentially affect employees’ daily lives
  16. EdTech should not be used for the sake of technology. Instead, it should be used for a clear pedagogical purpose.