An presentation on an FMHG product....

1. NITRONIC LTD.
PRESENTS
NO2BACCO PATCH

2. GROUP MEMBERS
•STEFFY THOMAS
•SANKET DAUNDKAR
•WINNIE MANOJ
•ROHIT SHETTY

3. CONTENTS
 Brief introduction about fmhg
 Why nicotin gums did not work
 Executive Summary
 About our company
 Logo and Tagline
 Vision and Mission statements
 4 P’s

4.  Newly launched product
 Benefits and product features
 The usp of the product
 Competitive review: major competitors
 Advertising
 Brand ambassador

5.  SWOT analysis
 STPD
 Market segmentation
 PESTEL
 Financial analysis

6. FAST MOVING HEALTH CARE GOODS

7. FMHG
Components
OTC
products
Functional
Foods
Medicinal
Foods
Phytochemicals
Nutraceuticals
Ayurvedic
& Herbal
Medicines

8. AVAILABLE PRODUCTS FOR SMOKING CESSATION

9. Bad taste
Uneasiness
Costly
Still the craving for a
cigarette persist
WHY NICOTIN GUMS WAS NOT SUCCESSFUL

10. NITRONIC LTD.

11. EXECUTIVE SUMMARY
A Indian based company named “NITRONIC LTD.” is preparing to
launch a NICOTIN PATCH in the name of NO2BACCO for the
working members, youths, middle and upper middle class
members, in the Indian market.
The primary marketing objective is to make consumers aware
about it’s new product and its unique working pattern, resulting
to achieve huge market share in pharma industry.

12. ABOUT OUR COMPANY
• NITRONIC LTD.
• TYPE : PRIVATE HELD COMPANY
• HEADQUARTERS : ANDHERI EAST , MUMBAI, INDIA
• PRODUCT : NO2BACCO PATCH
• WEBSITE : www.nitronicltd.org

13. LOGO AND TAGLINE
• OUR COMPANY LOGO
• OUR COMPANY TAG LINE :
- “STOP SMOKING
START REPAIRING”

14. VISION STATEMENT
• To be the best Nicotine Replacement Therapy in the universe. We
shall attain this position by transforming the health care
experience through a culture of caring, quality, service, innovation
and excellence
• Nitronic is known as an excellent organization of people working
together to do the right thing every day to improve the health and
well being of those we serve

15. MISSION STATEMENT
• Better health and a better life for you and the people around you.
• No2bacco will be their final solution to quit their smoking habits.
• No2bacco differentiates itself from other competitors in the way the
product looks, taste and its effectiveness.
• No2bacco makes the challenge of quitting smoking be effortless and
takes a truly positive attitude.

16. NEW PRODUCT LAUNCH
THE NEW PRODUCT ‘ NO2BACCO’ IS A PREMIUM NICOTIN PATCH LAUNCHED BY NITRONI

17. USP
The USP of Product is that it helps to reduce
craving and quit smoking within 2 weeks time and
helps to live a smoke free life.

18. BENEFITS OF NO2BACCO
• The patch greatly reduces the urge to smoke.
• The patches are convenient, easy to use and apply.
• It’s an effective substitute for people who hate oral
medication.
• This therapy has proven to be very effective in managing
withdrawal symptoms.
• The patches come in various dosages and users can
apply according to their level of addiction.

19. • A week’s supply costs more or less the same as a
week’s supply of cigarettes.
• The patches are discreet and can be hidden
under clothes.
• The patch doesn’t require much attention as you
apply once in the morning and face your activities
for the rest of the day.

20. MAJOR COMPETITORS
• NICORETTE
• NICODERM

21. PRICE
COST OF PER PATCH PACK IS Rs. 100/-

22. PLACE
• CHEMIST
• DE-ADDICTION CENTERS
• CORPORATE CANTENE

23. PROMOTIONS

24. PROMOTIONS
• PROMOTIONAL CAMPAIGNS LIKE SEMINARS IN CALL
CENTERS
• CAFÉ, CONCERT , ROCKBAND ETC.
• FREE SAMPLES
• CREATE AWARENESS

26. ADVERTISINGS
• CREATING HYPE IN THE MARKET WITH OUR TAG LINE
“STOP SMOKING START
REPAIRING”
To Grab the attention using Business
professionals & youths as the medium & good
Punch line

28. AD’S ON TELEVISION

29. ADS ON HOARDINGS

30. ADS ON NEWSPAPER AND MAGAZINES

31. ADS ON RAILWAY STATIONS

32. ADS ON BEST BUS

33. ADS ON SOCIAL NETWORKING SITES

34. POSTERS

35. ADS AT THE MOVIE THEATER

36. SUPPORTING SOCIAL CAUSES

37. BRAND AMBASSADOR

39. STRENGTH
• Very well accepted in the global markets
• R&D and product innovation, the brand benefits
• No2bacco is the first medicinal preparation to
facilitate smoking cessation and created a new
category referred to as Nicotine replacement
therapy

40. WEAKNESS
• Late entry in emerging economies
• The brand has to work a lot in spreading awareness
especially in the rural markets where reach of TV media
is limited.

41. OPPORTUNITY
• There are millions tobacco users
• smoke and use tobacco in other forms like chewing
tobacco.
• This large size of cigarette users also results in large
number of health issues
• The de marketing of cigarettes by government and NGOs
also increase the number of wannabe quitters

42. THREAT
• Pharma products are subject to stringent legal
regulations; any mistake in adherence to quality
etc can have strong implications

43. MARKETING STRATEGIES

44. • Focus is mainly towards the Business professionals &
youths
• Targeted towards metropolitan cities in India
• Giving a tough competition to companies like Nicorrette
• Creating a good hype in the market.
• Supporting social causes and participating in healthcare
marathons and NO TO BACCO RUNS

45. TARGET
•Targeting the corporate executives,
youths, middle class and upper middle
class

46. BRAND POSITIONING
NO2BACCO will be positioned as a nicotine patch with unique
feature of its usability and user friendly and stuck lower the shoulder.
Promotion campaigns & distribution strategy will help to achieve the
above mentioned objectives.
Point of parity: Customers can easily associate themselves with the
product as a product made only for smokers who willingly want to
quit smoking.

47. MARKET SEGMENTATION
The Various Bases for Market Segmentation are:
• DEMOGRAPHIC SEGMENTATION
• GEOGRAPHIC SEGMENTATION
• PSYCHOGRAPHIC SEGMENTATION

48. DEMOGRAPHIC SEGMENTATION
Age- 21 and above.
Gender – Male and Female
Income – Middle ,Upper Middle and Hi-End Consumer
Occupation- Student and Working class

49. GEOGRAPHIC
 Initially, NITRONIC Ltd. will launch NO2BACCO. to
major centre of Delhi & Mumbai.
 In the second year of operation, NO2BACCO will be
launched to Goa, Chennai and Kolkata, operated under
its own outlets and larger formats like the chemist.
 The companies present distribution channel will help in
reaching the target customer easily.
 There will be three authorized service centre available
in India at Delhi, Mumbai & Chennai and 12 other
service centres.

50. PSYCHOGRAPHIC SEGMENTATION
• PSYCHOGRAPHIC SEGMENTATION pertains to
Attitude- Yes
Personality – Yes
Value system – Yes

52. POLITICAL
• In health industry there were less political
intervention.
• Patches can be sold easily over the counter
• Only company registration is compulsory with
ROC

53. ECONOMICAL
• It adds value to the economy of the nation
• It’s a economical product for a business class product

54. SOCIAL
• Society benefits a lot from patches
• Smokers are reduced in the society
• It also makes the
• Getting support from family and friends
• Stopping smoking can be easier if you talk about it to family and friends and let
them support you.
• If other people who live with you smoke, it may be harder for you to give up.
• You could try to get other household members who smoke, or friends who
smoke, to stop smoking at the same time.

55. ENVIRONMENTAL
• Patches add value to the environment.
• Usage of patches helps them to quit smoking
• Indeed, it helps in reducing Air Pollution in
Environment.
• It also protects to prevent from Cancer

56. LEGAL
• As far as Patches are consider legal procedure were limited.
• Legal procedure are only upto Registration of the company.
• No licensing required for conducting the business patches in India
as it is OTC product.

57. FINANCIAL ANALYSIS

58. MEDIA INSERTION SIZE PLACE RATE(in Rs) PAGE AMOUNT
NEWSPAPER 2 Months 10x10
cm
National
coverage
400 per sq cm 1 pg/
month
80,000
SMALL
HORDINGS
& BOARDS
20 Days Full
Board
Mumbai,
Delhi,
Chennai.
2000 per hording
per day
4
hoardings
1,60,000
Social Net.
Sites
1000 views/
$ 2.99
2,99,000
TOTAL 5,39,000

59. T.V ADVERTISING
• BBC NEWS CHANNEL, CNBC LIVE , MTV,
• Mon-Sun (8:30:00 AM-5:00:00 PM)
• Duration – 15 seconds
• Spot- 2
• Rate/10 sec – 65000
• Total budget for the series- 14,30,000

60. TOTAL MEDIA BUDGET
TOTAL MEDIA BUDGET
5,39,000 + 14,30,000
= Rs .19,69,000 /-

61. Profit and Loss A/c
In Lakhs
Particulars Year 1 Year 2 Year 3
Units Sold 200000 210000 231000
Sales (100 per units) 200.00 210.00 231.00
Less :- Costs of Goods (84 units) 168.00 176.40 184.80
Gross Profit 32.00 33.60 46.20
Selling Expenses (2%) 4.00 4.20 4.62
Rent 0.1 0.12 0.15
Salaries 0.5 0.54 0.6
Depreciation (15%) 7.50 6.38 5.41
Miscellaneous Expenses 0.60 0.62 0.62
PBIT 19.90 22.37 35.42
Interest (-) 2.21 2.21 2.21
PBT 17.69 20.16 33.21
Tax (-) (30%) 5.31 6.05 9.96
Profit after tax 12.38 14.11 23.25

62. Balance Sheet
Particulars FY 1 FY 2 FY 3
ASSETS :- In Lakhs In Lakhs In Lakhs
Net Fixed Assets 50.00 42.75 36.37
Current assets 1.25 1.13 1
Cash in Bank 14.03 35.11 69.13
Receivables 75.00 99.89 103.12
Inventories 15.00 18.00 21.00
Miscelleneous Exp or losses 0.10 _ _
Total Assets 155.38 196.88 230.62
LIABILITIES :- In Lakhs In Lakhs In Lakhs
Sharecapital 40.00 48.00 50.00
General Reserve & Surplus 12.38 14.11 23.25
Bank Loans 25.00 32.61 20
Creditors 78.00 102.16 137.37
Total Liabilities 155.38 196.88 230.62

63. FUTURE PLANS
To come out with lozenges
Nasal spray