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RENAULT REVEALS THE Kadjar,
THE CAPTUR’S BIG BROTHER
Buoyed by the success of the Captur,Renault is continuing its offensive in the world
of crossovers with the launch of the Kadjar, the brand’s first C-segment crossover.
In a fast-growing and extremely popular area of the market, the Kadjar will boost
Renault’s ambitions on the international stage, as it is due to go on sale initially
in Europe and in many African and Mediterranean Basin countries, followed by
China.
This sibling to the Captur shakes up established thinking by bringing an innovative
and attractive proposition to the crossover market.
The Renault Kadjar stands out through its fluid, athletic exterior styling.
Meanwhile, its interior is both sporty and refined, courtesy of the quality of the
materials employed and the attention that has gone into its finish.
Available with either four- or two-wheel-drive transmission, the Renault Kadjar
encourages adventure while at the same time delivering easy manoeuvrability in
town thanks to its compact footprint (4.45 metres long x 1.84 metres wide).
Furnished with high-quality interior appointments and modern equipment, the
Renault Kadjar offers advanced connectivity with the R-Link 2®
multimedia system,
along with a relaxed experience behind the wheel, courtesy of the latest driving
aids.
The Renault Kadjar also benefits from a range of particularly efficient engines
which position it at the forefront of the segment in terms of low fuel consumption
and CO2 emissions.
The Renault Kadjar will be unveiled to the public at the 85th Geneva Motor Show
which opens on March 5, 2015.
It will go on sale early next summer in both Europe and a high number of countries
in Africa and the Mediterranean Basin region.
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THE Kadjar, A GLOBAL MODEL IN LINE WITH RENAULT’S INTERNATIONAL
AMBITIONS
Renault extends its crossover range 06
The Renault Kadjar, a vehicle to drive Renault’s international growth 06
A crossover with Renault’s DNA built on one of the Alliance’s common platforms 07
THE Kadjar, A NEW STYLE IN THE CROSSOVER MARKET
Fluid, athletic exterior styling 09
A seductive take on the world of crossovers 11
A refined, sporty interior 12
THE Kadjar, AN ASSERTIVE CROSSOVER TO MATCH EVERY MOOD
Available with either 4x2 or 4x4 transmission,
the Kadjar is equally at home on open roads as it is in built-up areas 13
Quality equipment for a personalised, connected driving experience 15
Escapism and adventure in complete safety 15
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3. Renault extends its crossover range
With the Kadjar, the Renault Group has showcased its creative ability with a view to conquering new markets and winning
over new customers.
The dynamism of the current product offering is reflected in the average age of its range, which has decreased from 4.8 years
in 2012 to 4.2 years in 2014. It is expected to reach 3.7 years by the end of 2015.
In 2014, almost one in every five vehicles sold across the world was a crossover, with the segment enjoying a market share of
23 per cent in Europe and 26 per cent in China. The segment consequently represents a real entry point to the key growth
markets targeted by the group.
After the Renault Koleos, the Captur was the second model to appear in Renault’s crossover range. Success was
immediate. Thanks to its practical innovations and bold personality, this urban crossover emerged at the top of the European
B-segment crossover market, with slightly more than 178,000 registrations in 2014.
The Kadjar sees Renault maintain its offensive in this international segment with a C-segment model that slots
into the range between the Captur and the Koleos.
The Kadjar, the Captur’s big brother, brings something new to the segment thanks to its fluid, athletic lines,
status-enhancing appeal, travelling comfort and respect for the environment.
The Kadjar, a vehicle to drive Renault’s international growth
Represented in some 128 countries, the Renault Group sold a total of 2,712,432 vehicles worldwide in 2014. Courtesy of its
international growth strategy, Renault now markets 46 per cent of its vehicles outside of Europe (compared with
37 per cent in 2010).
The Renault Group’s product plan is the cornerstone of this growth and of the promotion of its image.
The Kadjar will contribute to the group’s expansion by extending its range and geographical scope.
The Kadjar to fuel Renault’s ambitions in Europe and the Mediterranean Basin
Renault is widely established in Europe, occupying third place in both the passenger vehicle and LCV markets in
2014.
The Kadjar will be manufactured at Renault’s Spanish plant in Palencia which currently exports 83 per cent of its production to
more than 50 different countries across five continents.
The Kadjar will go on sale this summer in Europe, followed by the majority of the Mediterranean Basin countries and Africa.
THE Kadjar, A GLOBAL MODEL IN LINE WITH RENAULT’S
INTERNATIONAL AMBITIONS
01
Buoyed by the success achieved by the Captur, the Kadjar is the latest addition to Renault’s dynamic
product plan.
In the fast-growing crossover market, the Kadjar is Renault’s vision of a C-segment vehicle.
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In China, the Kadjar is poised to spearhead the Renault Group’s offensive
The Kadjar will be the first Renault vehicle to be manufactured in China. The new crossover will act as a powerful
ambassador to drive the group’s growth in China.
Having registered just 600,000 car sales back in 1999, China has evolved into the leading global market, counting more than
22 million units in 2014.
In December, 2013, the Renault Group formalised the creation of a joint venture with Dongfeng and consequently began the
construction of a factory in Wuhan with an initial production capacity of 150,000 vehicles.
The success of crossovers is global and the segment accounts for almost one in every five vehicles sold across
the world. Demand is similarly common across the planet, with major selection criteria being design, price and image.
With the Kadjar, a special effort was made to meet the expectations of the segment’s customers. Its fluid, dynamic
stance is a response to the demand for attractive styling.
A crossover with Renault’s DNA built on one of the Alliance’s common
platforms
Strategic partners since 1999, the Renault-Nissan Alliance sold 8,4 million vehicles in almost 200 countries in 2014, positioning
it’s world’s fourth largest automotive group.
Renault and Nissan stepped up their synergies in 2014 after identifying potential for convergence in four areas,namely purchasing,
human resources, manufacturing and logistics, and engineering. Each of these four activities was placed under common
management in order to improve efficiency.
In the realm of engineering, one of the primary objectives has been the development of common platforms.
The Renault Kadjar has benefited from the synergies permitted by the Alliance since it is built on a platform that
is shared by both makes.
The development of modular architectures for use by the Alliance is a consistently growing source of synergy.
The CMF plan (Common Module Family) consists of producing a wide range of vehicles using a raft of shared parts
and components.
The benefit is a reduction in costs through the manufacture of a broad range of models using a fewer number of different parts.
THE Kadjar, THE FIRST RENAULT VEHICLE TO BE MANUFACTURED IN CHINA
On December 16, 2013, Renault and Dongfeng signed an agreement that gave birth to the Dongfeng Renault
Automotive Company (DRAC) and the construction of a factory in Wuhan.
Work on the factory began in January, 2014, with vehicle manufacturing scheduled to start early in 2016.Today,
a little more than a year after the agreement was signed, DRAC already employs a staff of 1,000 in China.
In the medium term, Renault’s plan is to achieve a 3.5 per cent share of the Chinese market – equivalent to
750,000 sales per year.
5. These savings are reinvested in the vehicle, resulting in more attractive products by allowing special attention to
be paid to the sort of functions and content that customers want.
The CMF project is broken down into three segments: CMF-A for small vehicles, CMF-B for medium-size vehicles and CMF-C/D
for the largest models.
The Renault Kadjar uses the Renault-Nissan Alliance’s CMF-C/D platform which is the fruit of four years’ joint
development. The platform’s production is shared between Renault and Nissan, with Renault bringing its knowledge and
experience to the design and manufacture of the rear suspension and transmissions.
Already proven by three Renault and Nissan vehicles, the CMF-C/D platform is an eloquent illustration of the Alliance’s expertise
in the crossover segment.
The synergies developed by Renault and Nissan permit the shared use of as many non-visible parts as possible
(e.g., the engine block, navigation system architecture, etc.) while at the same time staying true to the distinctive
brand identity, design and hallmarks of each of the Alliance’s partners.
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Fluid, athletic exterior styling
The Renault Kadjar is a C-segment crossover that draws from the cues associated with SUVs,saloons and estates.
It shares the DNA of the Captur concept car, along with hints of the DeZir concept car. The Captur illustrates the ‘Explore’ petal
of Renault’s design strategy – a world that evokes dynamism, strength and adventure – while the DeZir, the concept car
born from the ‘Love’ petal, endows the vehicle with an emotional, sensuous touch.The Kadjar is moreover presented in Renault’s
Flame Red colour which is emblematic of vehicles that
inspire passion.
The big brother to the Captur brings a new
proposition to the crossover market through its
unique design which marks a break from the
segment’s current trends. The Renault Kadjar
combines a bold personality with seductive appeal.
Its compact footprint (4.45 metres long x 1.84 metres
wide) and low roofline (1.60m) accentuate the vehicle’s
dynamic stance.
The front end exudes an impression of strength.The
manner in which the chrome strip continues across the
head lights enhances the visual impression of width and
contributes to the Kadjar’s assertive character.
THE Kadjar, A NEW STYLE FOR THE CROSSOVER
MARKET
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Renault is positioning itself in the C-segment crossover market with a design that blends strength
and elegance.With its Flame Red launch colour, the Renault Kadjar brings a breath of fresh air to the
market and plays upon its power of seduction.
BEHIND-THE-SCENES,THE RENAULT Kadjar CHALLENGES CONVENTIONAL THINKING
Because of Renault’s ambitions in the crossover segment and due to the model’s international importance,
Renault Design called on input from its entire international network of design centres to guarantee a truly
global approach to the model.
The strong ideas that came out of the Cooperative Innovation Laboratory (LCI) and RDCE (Renault Design
Central Europe) ensured that innovation played a big role in the Kadjar’s design.
The project was overseen by design teams at the Technocentre.
7. Its flowing, athletic silhouette is reinforced by the muscular form of its wings, while the sensuous fluidity of its lines is
accentuated by the finish of the doors which are flush with the sills.
The sculpted sides and powerful shoulders also contribute to the overall sensation of dynamism and strength.
At the rear, the bodywork subtly
integrates the bumper and firmly
establishes the Renault Kadjar as a
high-quality vehicle.
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A seductive take on the world of crossovers
In addition to its sensuous appeal, the Kadjar incorporates all the indispensable cues of the crossover world.
Its generous ground clearance (190mm) provides an immediate impression of strength and hints at the Kadjar’s ability to
head off the beaten track.
The structured form of the grille heightens the assertive character expressed by the front end, while the front and rear skid plates
– characteristic of SUVs – underline the Renault Kadjar’s adventurous temperament.
The large 690mm wheels and rims of up to 19 inches (depending on version) are further pointers to the Renault Kadjar’s sporty
nature.
The lower door protective mouldings reinforce the model’s solid stance, while the black wheel arch extensions form an
extension of the lower part of the body and provide another indication of the vehicle’s taste for escaping the crowd, as do the
anodised aluminium roof bars which add to the Kadjar’s dynamic poise.
The Kadjar stands apart from other crossovers in its segment thanks to features which bestow it with an elegant touch without
taking anything away from the sensation of robustness it exudes.
The Renault Kadjar’s strong character is reinforced by the new lighting signature which characterises the brand’s
mid-range and high-end models.
An LED (Light Emitting Diode) light guide in the form of the letter ‘C’ for the daytime running lights combines a sense of
status-enhancing distinction with a high-tech feel.
The continuity of the chrome strip within the headlight contributes to the impression of elegance and quality exuded by
the vehicle.
The similarly modern rear lighting signature creates a rippled light effect, as seen on the Captur concept car.
The Renault Kadjar’s refined and balanced lines are emphasised by the fitment of body colour door mirror housings and door
handles for all versions. Finally, the use of chrome for the windows and daytime running light surrounds, as well as for
the sill guards heightens the impression of strength and quality exuded by this athletic crossover.
9. A refined, sporty interior
The Renault Kadjar offers a smart, comfortable and carefully appointed interior which mirrors the refinement of the model’s
exterior lines.
The instrument panel falls naturally in the driver’s line of sight and suggests genuine enjoyment behind the wheel.
The horizontal lines of the dashboard design emphasise the width of the cabin.
The Renault Kadjar’s dashboard is pleasant to the touch and of a very high-quality thanks to the use of foam-backed materials.
The outstanding quality of the interior combines with a precise, immaculate finish.
The bold, expressive design of the gear lever serves as a reminder of the model’s sporty calling and is enhanced by refined,
glittering inlays.
A 1.4-square metre fixed glass sun roof adds to the balanced feel and brightness of the cabin.
Double rows of visible stitching for the seats, door handles and instrument panel cowling further enhance the
Renault Kadjar’s interior.
The Kadjar’s personality is expressed as much inside the car as it is through its exterior styling to deliver a uniquely stylish blend
of comfort and distinction.
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Available with either 4x2 or 4x4 transmission, the Kadjar is equally at
home on open roads as it is in built-up areas
The Kadjar blends a subtle combination of SUV,estate car and saloon cues,while retaining the undiluted DNA and design thinking
of the Renault brand. It offers an intuitive driving experience and first class travelling comfort for owners looking to get away from
the crowd.
The Renault Kadjar takes its robust build from the world of SUVs.
With all-wheel-drive, it offers improved traction thanks to a choice of three modes (Auto, LOCK and 2WD), allowing drivers to
select the ideal transmission option for any given situation.
Two-wheel-drive versions incorporate Extended Grip which enhances traction in difficult conditions,assisted by the fitment
of Mud and Snow tyres, the pattern of which is designed to optimise the clearance of mud and sand, etc.
The generous 190mm ground clearance and approach and departure angles of 18 and 25 degrees respectively
guarantee outstanding driveability whatever the type of terrain.
Front and rear skid plates protect the vehicle’s underbody,while the stainless steel boot sill guard protects against damage
and dirt.
THE Kadjar, AN ASSERTIVE CROSSOVER TO MATCH
EVERY MOOD
03
While the Renault Kadjar’s lines are honed to meet the exacting demands of customers in the segment,
the model’s versatility also answers the needs of families thanks to its practical, modular design.
The generously-equipped Renault Kadjar benefits from a raft of relevant, intuitive technologies which
contribute to an efficient, relaxed driving experience.
11. Versatility inspired by estate cars.
The Kadjar’s interior modularity is user-friendly and intuitive. Courtesy of handles located in the boot, the Easy Estate system
automatically unlocks and folds the 60/40-split rear seats.Additionally,the front passenger seat can be tipped forward
to form a small table thanks to a handle positioned beneath it. This feature also enables long objects to be carried on board
the vehicle.
The two different boot configurations make it possible to choose between a ‘high’ position with a completely flat floor to
facilitate the loading of large items, or a ‘low’ position to provide a maximum carrying capacity of 472dm3
. Meanwhile, the
option of compartmentalising the boot into two or three sections is a smart way to protect items and prevent them from
moving about while on the move.
The interior offers impressive cabin space. In the back, the height-to-roof lining dimension (910mm at 14°C) and 1,456mm
of elbow room are amongst the best in the segment.
The Renault Kadjar also provides 30 litres of practical stowage space in the cabin.
The Renault Kadjar boasts a level of driving enjoyment and comfort associated with saloon cars.
It takes no time at all to acclimatise to the Renault Kadjar.The angle through which the seat backs recline means that the driving
position is similar to that of a saloon.The interior is refined and the comfort level peerless,thanks particularly to an excellent
quality of upholstery for the enveloping seats.
The Kadjar is extremely manoeuvrable, too, with a turning circle of 10.72 metres.
The Renault Kadjar is equipped with an array of driving aids that are useful for everyday motoring, including ‘hands-free’
parking and a reversing camera for easy parking in town.
Finally, the Renault Kadjar boasts low fuel consumption. Its Stop and Start system enables fuel to be saved and reduces
pollution in built-up areas.
Quality equipment for a personalised, connected driving experience
The Renault Kadjar’s extensively equipped interior pampers drivers.
The Renault Kadjar comes with an ultra-modern dashboard incorporating a seven-inch capacitive colour touchscreen
TFT display that is brightly lit to optimise the clarity of information.
The Kadjar is available with the Renault R-Link 2®
multimedia system which is also available for the new Renault Espace.
R-Link 2®
comes as standard with voice recognition to control the navigation,telephone,apps and radio,ensuring a simple and
safe means of accessing these functions. Its customisable home page facilitates access to the most frequently used functions.
The range of available apps provides an enriched experience in every area: motoring, travel, news, social media and
practical solutions for everyday life.
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Escapism and adventure in complete safety
The Kadjar benefits from Renault’s expertise in the area of safety, assisted by the latest technologies designed to
take care of passengers.
The Renault Kadjar’s head light units with Full-LED (Light Emitting Diode) twin head lights improve safety courtesy of a more
intense and precise beam.
The head light units incorporate two LED ‘Pure Vision’ modules that perform the functions of dipped and main beam. This
Full LED ‘Pure Vision’ technology endows the Renault Kadjar with lights that are both precise and efficient.The ray emits a light
close to that of the sun and 20 per cent more powerful than a halogen beam for enhanced night-time vision.
All of the driving aids are accessible from the R-Link 2®
menu.
The extensively-equipped Renault Kadjar features a raft of useful, intuitive technologies such as emergency brake assist, lane
departure warning, road-sign recognition with speed limit alerts and a reversing camera.