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The Economy In Motion
Freight Transportation and Facility Location Decisions

ROUNDTABLE IN THE DESERT

October 15-18, 2012
ABOUT US
CWS Consulting Group and Investment Consulting Associates
Coming together as one global team
                                                                 Locations in:
                                                                 • North America
                                                                 • Latin America
                                                                 • Europe
                                                                 • Asia

                                                                 Services:
                                                                 • Corporate Location Selection
                                                                 • Incentives Negotiation
                                                                 • Investment Advisory
                                                                 • Economic Development

Real estate is a strategic asset. Each and every new location decision carries cost, workforce, and
other implications. We provide our clients with the insight needed to quickly build solutions which
are flexible enough to evolve with the company’s changing needs.



   ©© 2012, CWS Consulting Group LLC
    2012, CWS Consulting Group LLC                1
The Economy In Motion
Freight Transportation and Facility Location Decisions


          Freight Movement Basics

          Selection of Freight Facility Locations

          Public Sector Role

          Best Practices/Lessons Learned

          NCFRP Report Documents




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC             2
LOGISTICS AND FREIGHT FACILITIES
Moving Stuff


Logistics:
The detailed coordination of a complex
operation involving many people,
facilities, or supplies

Freight Facility:
Facilitates the movement of goods and
materials from point of origin to point
of consumption
       • Warehouse and distribution facilities
       • Ports, airports, and other intermodal
         connections
       • Manufacturing and industrial sites
Freight Facilities are the transition points in
the Logistics Supply Chain

                                                  3
  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC             3
WHY DOES FREIGHT MATTER?

Freight is the lifeblood of the
   American economy
 Domestic and International Trade

 Raw materials

 Finished products

 Consumer goods




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC     4
WHY DOES FREIGHT MATTER?
 Over 60 million tons of freight moves
  through the U.S. freight transportation
  system daily, representing roughly $40 billion
  in goods
 Trade is increasing as a share of US GDP –
  from 10% to 30% over past 40 years
 Processing of freight and intermediate
  processing represent economic development
  opportunities in jobs and investment
 Efficient movement of freight lowers costs,
  allows the best use of our transportation
  facilities, protects the environment, and
  reduce energy requirements



  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC      5
OBSTACLES TO GOOD FREIGHT POLICY

 Lack of regional cohesiveness

 Incomplete understanding of the role of freight facilities in the
  economy

 Misunderstanding of the community’s role in the global/regional/local
  transportation network

 Lack of coordination among planning, economic development, and
  transportation agencies

 Lack of public/private coordination




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC       6
The Public and Private Sectors view the world through different lenses;
  neither sees the full picture


 Neither the public or private sector respondents
  believe that public officials have an adequate
  understanding of freight operations or business
  drivers

 Private respondents have dropped communities
  who did not plan for transportation infrastructure,
  or their policies did not adequately accommodate
  freight facilities

 Three-quarters of private respondents said they
  would recommend guidance in the form of
  inventories of industrial sites; tax incentives for
  freight distribution businesses; industrial rail access
  programs; and expedited permitting processes.

 69% of public respondents have encountered
  compatibility issues in siting freight logistics
  facilities

    ©© 2012, CWS Consulting Group LLC
     2012, CWS Consulting Group LLC                  7
ISSUES, OPPORTUNITIES, AND CHALLENGES

         Economic development contribution of freight facilities (to both
          freight and non-freight activities)

         Freight facilities role in intermodal connectivity and encouraging use
          of non-highway modes for long-haul goods movement

         Land use conflicts and pressures with competing uses and size of
          facilities

         Coordination among economic development and planning agencies
          at local, regional and state levels

         Private sector typically drives site selection and participation is a
          requirement for success




    ©© 2012, CWS Consulting Group LLC
     2012, CWS Consulting Group LLC            8
What is a Freight Facility?


         Distribution Centers

         Ports

         Intermodal Terminals

         Bulk or Transload Terminal

         Hub Terminals

         City Terminals

         Integrated Logistics Centers




                                             9
    ©© 2012, CWS Consulting Group LLC
     2012, CWS Consulting Group LLC      9
DISTRIBUTION CENTER


Distribution Centers (DCs) take several forms;
All of these store and facilitating the movement of goods.




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC      10
PORT (SEA AND AIR)

Ports are key facilities for domestic shipping as well as the importing and
exporting of goods, providing interface from air and sea to rail and road.




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC       11
INTERMODAL TERMINAL

Intermodal terminals allow for
the movement of trailers and
containers between modes
(marine, rail, and truck)




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC     12
BULK/TRANSLOAD TERMINAL

Allows for receiving and distributing for lumber, grain, concrete,
petroleum, aggregates, and other bulk products.




                                                                     13
  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC       13
HUB TERMINAL

A Hub is a carrier-operated facility that allows for re-sorting and re-
consolidation of freight between city destinations




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC        14
CITY TERMINAL


A city terminal focuses on intramodal (e.g., truck to truck) sorting and
consolidation, as well as the management of pickup and delivery services
to customers.




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC     15
INTEGRATED LOGISTICS CENTER

Integrated Logistics Centers are industrial parks or mixed use
developments specifically constructed around high performance freight
servicing facilities.




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC     16
FACILITY PLACEMENT & PRIORITIES
Freight Facilities site selection is overwhelmingly made by the private
sector
       Locations fit in a network fulfilling a business process
       Network optimizes business drivers to serve a market
        franchise
       Location process is expression of network strategy


                                      Freight
               Origin(s)                                    Destination(s)
                                     Facility X




                                                                          17
 ©© 2012, CWS Consulting Group LLC
  2012, CWS Consulting Group LLC           17
LOCATION PROCESS

The Location Process allows for progressive testing and narrowing of
alternatives based on business drivers



                                                                                 Field Validation

                                                                                                              Final
                                                                                                          Negotiations
    Planning and                         Network               Location
                                                                                                               and
       Strategy                          Modeling              Screening
                                                                                                            Location
                                                                                                           Selection

                                                                                      Cost
                                                                                     Modeling
Defined Strategy                    Universe of           Short-List of
and Evaluation Criteria             Location Candidates   Location Candidates



                                                                                Preferred and Alternate
                                                                                Location(s)




©© 2012, CWS Consulting Group LLC
 2012, CWS Consulting Group LLC                                    18
KEY LOCATION CRITERIA
 Ability to Access Key Markets or Customers

 Interaction with Transportation Network

 Labor and Workforce                                 Increasing
 Total Cost Environment                              degree of
                                                     importance
 Availability and Cost of Suitable Facilities

 Utilities

 Permitting and Regulation

 Tax Environment

 Public Sector Assistance and Incentives

 Climate and Natural Hazards


©© 2012, CWS Consulting Group LLC
 2012, CWS Consulting Group LLC                 19
FACTORS BY FACILITY TYPE




©© 2012, CWS Consulting Group LLC
 2012, CWS Consulting Group LLC     20
…AND THESE FACTORS CHANGE
Logistics is (by its nature) a dynamic field. Several factors are currently making
companies re-think their facility strategies

       Global factors

       Trade patterns

       Price of oil

       Global facilities (e.g., adding the third, wider
        channel to the Panama Canal)

       Trends

       Just in time delivery

       Sustainability

       Carbon footprint concerns


    ©© 2012, CWS Consulting Group LLC
     2012, CWS Consulting Group LLC               21
PUBLIC SECTOR GOALS
Development in concert with community
vision….
Accrue Public Benefit
 Revenues
 Jobs
Avoid, Minimize or Mitigate Impact
 Transportation
 Environmental
 Cost
 Controversy


  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC     22
PUBLIC SECTOR STRATEGY
Learn More About Logistics

 Understanding of freight location drivers = ability to plan effectively

 Understanding of community outcomes (both positive and negative) can lead
  to higher quality decisions

 Questions to ask

      • Where does my community lie within the freight network?

      • Which facility types and functions best match the location and
        characteristics of my community?

      • What strengths does my community have that help give us a competitive
        edge?

      • What are the benefits and costs?

  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC          23
PUBLIC SECTOR STRATEGY

Communicate

 Develop regional and local
  dialogue on the role of freight in
  planning, and economic
  development

 Educate and engage residents
  and the business community on
  costs, benefits, and goals for
  freight development




  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC      24
PUBLIC SECTOR STRATEGY
Plan!!!

 Ensure strongly held and understood vision for
  local/regional development and strategies to convert
  that vision into reality

 Coordinate economic development, land use,
  transportation planning

 Identify appropriate sites and areas for freight facility
  development

 Build effective zoning, regulatory and incentive policies

                         “Build it and they will come” is not
                                 an effective strategy

  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC                    25
BRIDGING THE GAP
NCFRP Report 13 – Economic and Transportation
Drivers Impacting Location Decisions
 Inform the public sector about the complexity of
  the various facility types and the role they play

 Inform public-sector planners and decision makers
  about key criteria that the private sector considers
  when siting logistics facilities,

 Enhance the potential for successful projects.

      • Bring benefit to the community
      • Avoid impact to community
      • Serve private sector needs


  ©© 2012, CWS Consulting Group LLC
   2012, CWS Consulting Group LLC        26
THANK YOU

                                         Christopher Steele
                                         Chris.Steele@cwsgrp.com
                                         Chris@ic-associates.com

NCFRP 23/Report 13 Website               Telephone: 617-314-6527
  www.freightlocation.org

                                         www.cwsgrp.com



                                         www.ic-associates.com

                                         www.locationselector.com
                                         www.icaincentives.com


©© 2012, CWS Consulting Group LLC
 2012, CWS Consulting Group LLC     27
CONTACT DETAILS – HEAD OFFICE

Investment Consulting Associates (ICA)

H.J.E. Wenckebachweg 210                                            T: +31 (0)20 217 0115
1086 AS Amsterdam, The Netherlands                                  F: +31 (0)20 462 3535
                                                                    E: info@ic-associates.com
                                                                    W: www.ic-associates.com




                                     A New Generation in Strategy Consulting
 ©© 2012, CWS Consulting Group LLC
  2012, CWS Consulting Group LLC                       28

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Freight and Economic Development

  • 1. The Economy In Motion Freight Transportation and Facility Location Decisions ROUNDTABLE IN THE DESERT October 15-18, 2012
  • 2. ABOUT US CWS Consulting Group and Investment Consulting Associates Coming together as one global team Locations in: • North America • Latin America • Europe • Asia Services: • Corporate Location Selection • Incentives Negotiation • Investment Advisory • Economic Development Real estate is a strategic asset. Each and every new location decision carries cost, workforce, and other implications. We provide our clients with the insight needed to quickly build solutions which are flexible enough to evolve with the company’s changing needs. ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 1
  • 3. The Economy In Motion Freight Transportation and Facility Location Decisions  Freight Movement Basics  Selection of Freight Facility Locations  Public Sector Role  Best Practices/Lessons Learned  NCFRP Report Documents ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 2
  • 4. LOGISTICS AND FREIGHT FACILITIES Moving Stuff Logistics: The detailed coordination of a complex operation involving many people, facilities, or supplies Freight Facility: Facilitates the movement of goods and materials from point of origin to point of consumption • Warehouse and distribution facilities • Ports, airports, and other intermodal connections • Manufacturing and industrial sites Freight Facilities are the transition points in the Logistics Supply Chain 3 ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 3
  • 5. WHY DOES FREIGHT MATTER? Freight is the lifeblood of the American economy  Domestic and International Trade  Raw materials  Finished products  Consumer goods ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 4
  • 6. WHY DOES FREIGHT MATTER?  Over 60 million tons of freight moves through the U.S. freight transportation system daily, representing roughly $40 billion in goods  Trade is increasing as a share of US GDP – from 10% to 30% over past 40 years  Processing of freight and intermediate processing represent economic development opportunities in jobs and investment  Efficient movement of freight lowers costs, allows the best use of our transportation facilities, protects the environment, and reduce energy requirements ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 5
  • 7. OBSTACLES TO GOOD FREIGHT POLICY  Lack of regional cohesiveness  Incomplete understanding of the role of freight facilities in the economy  Misunderstanding of the community’s role in the global/regional/local transportation network  Lack of coordination among planning, economic development, and transportation agencies  Lack of public/private coordination ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 6
  • 8. The Public and Private Sectors view the world through different lenses; neither sees the full picture  Neither the public or private sector respondents believe that public officials have an adequate understanding of freight operations or business drivers  Private respondents have dropped communities who did not plan for transportation infrastructure, or their policies did not adequately accommodate freight facilities  Three-quarters of private respondents said they would recommend guidance in the form of inventories of industrial sites; tax incentives for freight distribution businesses; industrial rail access programs; and expedited permitting processes.  69% of public respondents have encountered compatibility issues in siting freight logistics facilities ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 7
  • 9. ISSUES, OPPORTUNITIES, AND CHALLENGES  Economic development contribution of freight facilities (to both freight and non-freight activities)  Freight facilities role in intermodal connectivity and encouraging use of non-highway modes for long-haul goods movement  Land use conflicts and pressures with competing uses and size of facilities  Coordination among economic development and planning agencies at local, regional and state levels  Private sector typically drives site selection and participation is a requirement for success ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 8
  • 10. What is a Freight Facility?  Distribution Centers  Ports  Intermodal Terminals  Bulk or Transload Terminal  Hub Terminals  City Terminals  Integrated Logistics Centers 9 ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 9
  • 11. DISTRIBUTION CENTER Distribution Centers (DCs) take several forms; All of these store and facilitating the movement of goods. ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 10
  • 12. PORT (SEA AND AIR) Ports are key facilities for domestic shipping as well as the importing and exporting of goods, providing interface from air and sea to rail and road. ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 11
  • 13. INTERMODAL TERMINAL Intermodal terminals allow for the movement of trailers and containers between modes (marine, rail, and truck) ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 12
  • 14. BULK/TRANSLOAD TERMINAL Allows for receiving and distributing for lumber, grain, concrete, petroleum, aggregates, and other bulk products. 13 ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 13
  • 15. HUB TERMINAL A Hub is a carrier-operated facility that allows for re-sorting and re- consolidation of freight between city destinations ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 14
  • 16. CITY TERMINAL A city terminal focuses on intramodal (e.g., truck to truck) sorting and consolidation, as well as the management of pickup and delivery services to customers. ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 15
  • 17. INTEGRATED LOGISTICS CENTER Integrated Logistics Centers are industrial parks or mixed use developments specifically constructed around high performance freight servicing facilities. ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 16
  • 18. FACILITY PLACEMENT & PRIORITIES Freight Facilities site selection is overwhelmingly made by the private sector  Locations fit in a network fulfilling a business process  Network optimizes business drivers to serve a market franchise  Location process is expression of network strategy Freight Origin(s) Destination(s) Facility X 17 ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 17
  • 19. LOCATION PROCESS The Location Process allows for progressive testing and narrowing of alternatives based on business drivers Field Validation Final Negotiations Planning and Network Location and Strategy Modeling Screening Location Selection Cost Modeling Defined Strategy Universe of Short-List of and Evaluation Criteria Location Candidates Location Candidates Preferred and Alternate Location(s) ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 18
  • 20. KEY LOCATION CRITERIA Ability to Access Key Markets or Customers Interaction with Transportation Network Labor and Workforce Increasing Total Cost Environment degree of importance Availability and Cost of Suitable Facilities Utilities Permitting and Regulation Tax Environment Public Sector Assistance and Incentives Climate and Natural Hazards ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 19
  • 21. FACTORS BY FACILITY TYPE ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 20
  • 22. …AND THESE FACTORS CHANGE Logistics is (by its nature) a dynamic field. Several factors are currently making companies re-think their facility strategies  Global factors  Trade patterns  Price of oil  Global facilities (e.g., adding the third, wider channel to the Panama Canal)  Trends  Just in time delivery  Sustainability  Carbon footprint concerns ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 21
  • 23. PUBLIC SECTOR GOALS Development in concert with community vision…. Accrue Public Benefit  Revenues  Jobs Avoid, Minimize or Mitigate Impact  Transportation  Environmental  Cost  Controversy ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 22
  • 24. PUBLIC SECTOR STRATEGY Learn More About Logistics  Understanding of freight location drivers = ability to plan effectively  Understanding of community outcomes (both positive and negative) can lead to higher quality decisions  Questions to ask • Where does my community lie within the freight network? • Which facility types and functions best match the location and characteristics of my community? • What strengths does my community have that help give us a competitive edge? • What are the benefits and costs? ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 23
  • 25. PUBLIC SECTOR STRATEGY Communicate  Develop regional and local dialogue on the role of freight in planning, and economic development  Educate and engage residents and the business community on costs, benefits, and goals for freight development ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 24
  • 26. PUBLIC SECTOR STRATEGY Plan!!!  Ensure strongly held and understood vision for local/regional development and strategies to convert that vision into reality  Coordinate economic development, land use, transportation planning  Identify appropriate sites and areas for freight facility development  Build effective zoning, regulatory and incentive policies “Build it and they will come” is not an effective strategy ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 25
  • 27. BRIDGING THE GAP NCFRP Report 13 – Economic and Transportation Drivers Impacting Location Decisions  Inform the public sector about the complexity of the various facility types and the role they play  Inform public-sector planners and decision makers about key criteria that the private sector considers when siting logistics facilities,  Enhance the potential for successful projects. • Bring benefit to the community • Avoid impact to community • Serve private sector needs ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 26
  • 28. THANK YOU Christopher Steele Chris.Steele@cwsgrp.com Chris@ic-associates.com NCFRP 23/Report 13 Website Telephone: 617-314-6527 www.freightlocation.org www.cwsgrp.com www.ic-associates.com www.locationselector.com www.icaincentives.com ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 27
  • 29. CONTACT DETAILS – HEAD OFFICE Investment Consulting Associates (ICA) H.J.E. Wenckebachweg 210 T: +31 (0)20 217 0115 1086 AS Amsterdam, The Netherlands F: +31 (0)20 462 3535 E: info@ic-associates.com W: www.ic-associates.com A New Generation in Strategy Consulting ©© 2012, CWS Consulting Group LLC 2012, CWS Consulting Group LLC 28