The Art of the Hustle - Street Smarts for Startups - Anand Agarawala

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4 likes•1,188 views

How the hell does a kid from Calgary turn his Masters Thesis into a TED Talk and venture backed startup that eventually gets bought by Google? Anand breaks down some of the street fighting tactics that he learned along the way, like how to get crazy amounts of press, what led to the acquisition and how he raised lots of free money. Don't knock the hustle.

Technology

The Art of the Hustle
Street Smarts for Startups

Anand Agarawala
http://honeybrown.ca

Friday, July 15, 2011

University of Toronto Masters Thesis

Friday, July 15, 2011

Relentless
Hunger +
Creativity
Friday, July 15, 2011

The Art Of

Getting Press

Friday, July 15, 2011

The Art of Getting Press

• Have something to talk about. Don’t be derivative

Friday, July 15, 2011

The Art of Getting Press

• Have something to talk about. Don’t be derivative

• The Tweet test. Create something that you would pass onto your friends

Friday, July 15, 2011

The Art of Getting Press

• Have something to talk about. Don’t be derivative

• The Tweet test. Create something that you would pass onto your friends

• Package it up for them. Tell a Story.

Friday, July 15, 2011

What if my startup isn’t demo-candy?

Friday, July 15, 2011

The Art Of

Free Money

Friday, July 15, 2011

We raised $140k+ of free government money

Friday, July 15, 2011

We raised $140k+ of free government money

• Canada has awesome grant programs

Friday, July 15, 2011

We raised $140k+ of free government money

• Canada has awesome grant programs

• Before you spend

• $60k U of Toronto, Heffernan Fellowship

• $50k OCE Market Readiness

• $30k NRC IRAP Youth Employment Strategy grants ($15k each student)

Friday, July 15, 2011

The Art Of Getting To

Speak at TED

Friday, July 15, 2011

The Art Of

Getting Acquired

Friday, July 15, 2011

Getting Acquired

• Process took about 7 months

Friday, July 15, 2011

Getting Acquired

• Process took about 7 months

• Mostly mechanics, structuring, negotiation, lawyer hell

Friday, July 15, 2011

Getting Acquired

• Process took about 7 months

• Mostly mechanics, structuring, negotiation, lawyer hell

• Really demanding, stressful and un-creative

Friday, July 15, 2011

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The Art of the Hustle - Street Smarts for Startups - Anand Agarawala

1. The Art of the Hustle Street Smarts for Startups Anand Agarawala http://honeybrown.ca Friday, July 15, 2011

2. My Hustle Friday, July 15, 2011

3. Friday, July 15, 2011

4. Friday, July 15, 2011

5. Friday, July 15, 2011

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7. University of Toronto Masters Thesis Friday, July 15, 2011

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13. + Friday, July 15, 2011

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16. Hustle Friday, July 15, 2011

17. 1+1 = 5 Friday, July 15, 2011

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22. Relentless Hunger + Creativity Friday, July 15, 2011

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24. → → MSc Thesis Friday, July 15, 2011

25. → → DemoCamp 6 Friday, July 15, 2011

26. → DemoCamp 6 → Friday, July 15, 2011

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28. → VC $’s Friday, July 15, 2011

29. → $$$ → Friday, July 15, 2011

30. → → Friday, July 15, 2011

31. → → Friday, July 15, 2011

32. → → ... Friday, July 15, 2011

33. ... → Friday, July 15, 2011

34. The Art Of Getting Press Friday, July 15, 2011

35. Friday, July 15, 2011

36. Friday, July 15, 2011

37. The Art of Getting Press Friday, July 15, 2011

38. The Art of Getting Press • Have something to talk about. Don’t be derivative Friday, July 15, 2011

39. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friends Friday, July 15, 2011

40. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friends • Package it up for them. Tell a Story. Friday, July 15, 2011

41. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friends • Package it up for them. Tell a Story. • Talking points (raised a round recently? famous angels? backlink to interesting trend/previous story) Friday, July 15, 2011

42. The Art of Getting Press • Have something to talk about. Don’t be derivative • The Tweet test. Create something that you would pass onto your friends • Package it up for them. Tell a Story. • Talking points (raised a round recently? famous angels? backlink to interesting trend/previous story) • Tricks: invite giveaways, press loves exclusivity Friday, July 15, 2011

43. What if my startup isn’t demo-candy? Friday, July 15, 2011

44. What if my startup isn’t demo-candy? Friday, July 15, 2011

45. Friday, July 15, 2011

46. The Art Of Free Money Friday, July 15, 2011

47. We raised $140k+ of free government money Friday, July 15, 2011

48. We raised $140k+ of free government money • Canada has awesome grant programs Friday, July 15, 2011

49. We raised $140k+ of free government money • Canada has awesome grant programs • Before you spend • $60k U of Toronto, Heffernan Fellowship • $50k OCE Market Readiness • $30k NRC IRAP Youth Employment Strategy grants ($15k each student) Friday, July 15, 2011

50. We raised $140k+ of free government money • Canada has awesome grant programs • Before you spend • $60k U of Toronto, Heffernan Fellowship • $50k OCE Market Readiness • $30k NRC IRAP Youth Employment Strategy grants ($15k each student) • After you spend • $100k’s SRED. Get back ~70% of your wage expenditures. Friday, July 15, 2011

51. We raised $140k+ of free government money • Canada has awesome grant programs • Before you spend • $60k U of Toronto, Heffernan Fellowship • $50k OCE Market Readiness • $30k NRC IRAP Youth Employment Strategy grants ($15k each student) • After you spend • $100k’s SRED. Get back ~70% of your wage expenditures. • Caveat: can take lots of time. Friday, July 15, 2011

52. The Art Of Getting To Speak at TED Friday, July 15, 2011

53. Friday, July 15, 2011

54. Friday, July 15, 2011

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58. The Art Of Getting Acquired Friday, July 15, 2011

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61. Friday, July 15, 2011

62. Getting Acquired Friday, July 15, 2011

63. Getting Acquired • Process took about 7 months Friday, July 15, 2011

64. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell Friday, July 15, 2011

65. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative Friday, July 15, 2011

66. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really Friday, July 15, 2011

67. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factors Friday, July 15, 2011

68. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factors • Thought leadership in a really hot space (tablets since 2004!) Friday, July 15, 2011

69. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factors • Thought leadership in a really hot space (tablets since 2004!) • Unique, highly sought after skillset of team. UX + Engineering Friday, July 15, 2011

70. Getting Acquired • Process took about 7 months • Mostly mechanics, structuring, negotiation, lawyer hell • Really demanding, stressful and un-creative • Living in secrecy, don’t have cycles for product stuff really • Some key factors • Thought leadership in a really hot space (tablets since 2004!) • Unique, highly sought after skillset of team. UX + Engineering • Press attention. Constantly in mindshare of decision makers Friday, July 15, 2011

71. Friday, July 15, 2011

72. The Art of the Hustle Street Smarts for Startups Anand Agarawala http://honeybrown.ca Friday, July 15, 2011

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